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	<title><![CDATA[banner advertisement and web Resources | BNET]]></title>
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		<title><![CDATA[Lycos Fetches Sloan - Lycos Inc. hires Sloan Group to develop Web banner ads - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_11_42/ai_71766830]]></link>
		<description><![CDATA[Waltham, Mass.-based portal Lycos has retained The Sloan Group to develop banner ads to cross promote various Lycos services and product offerings within the Lycos network of sites. The campaign is expected to launch in the first quarter of 2001.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Mar 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/lycos+inc..html"><![CDATA[Lycos Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[Banner Ads Suffer, Take Advantage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50355]]></link>
		<description><![CDATA[Effectiveness of banners is declining but most web surfers can spot banners and have trained themselves to ignore them. This article explains tips for the web page owner and tips for advitisers. Banner placement within the first screen a user sees will pull higher than those placed further down a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/banner.html"><![CDATA[Banner]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/web+page.html"><![CDATA[Web Page]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
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		<title><![CDATA[ITXC Corp and DoubleClick Energize Banner Ads with Web Telephony; Companies Voice-enable Banner Advertisements Using ITXC Push to Talk Service]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2000_Dec_12/ai_67926576]]></link>
		<description><![CDATA[Business Editors/Hi-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[ONLINE AND IN YOUR FACE.(broadband programs)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200007/ai_n17973608]]></link>
		<description><![CDATA[Broadband ISPs Tap Into Their Own Medium       According to legend, when Willie Sutton was asked why he robbed  banks, he replied, "Because that's where the money is."  Today, crafty high-speed Internet providers are using online marketing      Broadband...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[broadband]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[DoubleClick adds DM capabilities;Sonar Network sells banner ads to marketers that want to reach specialized web audiences .(Brief Article)(Statistical Data Included)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200003/ai_n25862089]]></link>
		<description><![CDATA[The Internet's dominant ad-serving network is out to become  its dominant direct marketing service.    The Internet's dominant ad-serving network is out to become  its dominant direct marketing service.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Mar 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[Banner ads are just the first step of Web brand building says Microsoft network exec]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1997_Jan_20/ai_19042045]]></link>
		<description><![CDATA[LOS ANGELES--BUSINESS WIRE--Jan. 20, 1997--]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Jan 1997 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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