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	<title><![CDATA[banner advertisement Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/banner+advertisement.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to banner advertisement]]></description>
	<s:counts start="0" returned="20" found="46" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Display Ad Spending Thaws, CBS Interactive Promises A Move Beyond The Banner Ad]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-display-ad-spending-thaws-cbs-interactive-promises-a-move-beyond-the-ba%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Recent reports have suggested that display advertising is experiencing a tentative comeback, which is partially being attributed to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS Interactive (NYSE: CBS), which posted 14 percent decline in revenues...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 16:09:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive+inc..html"><![CDATA[CBS Interactive Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+corp..html"><![CDATA[CBS Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/gamestop.html"><![CDATA[GameStop]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/cbs.html"><![CDATA[CBS]]></category>
		<category domain="http://resources.bnet.com/topic/cbs+interactive.html"><![CDATA[CBS Interactive]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CBS</category>
		<category domain="tickers">CBS</category>
	</item>
	<item>
		<title><![CDATA[The First Banner Ads, Fifteen Years Later]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004796/the-first-banner-ads-fifteen-years-later/]]></link>
		<description><![CDATA[Late in 1994, when I first noticed HotWired, the original digital offshoot of Wired magazine, what really caught my eye were the banner ads that promised to help the new company monetize its content. I was working at the senior management level inside a traditional media company at the time,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Oct 2009 14:57:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/industry.html"><![CDATA[Industry]]></category>
		<category domain="http://resources.bnet.com/topic/hotwired.html"><![CDATA[HotWired]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
	</item>
	<item>
		<title><![CDATA[Widgets, Banner Ads Are Out: E-Commerce, Branded Entertainment Are In]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-widgets-banner-ads-are-out-e-commerce-branded-entertainment-are-in%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As start-ups come to grips with the reality that the usual online advertising tools of banner ads and widgets won't keep the lights on even if the economy gets better, a few companies are significantly altering their business models. The WSJ profiles a few, like Slide, RockYou and Meez,...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 04 Aug 2009 15:02:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/second+life.html"><![CDATA[Second Life]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/e-commerce.html"><![CDATA[E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/avatars.html"><![CDATA[Avatars]]></category>
		<category domain="http://resources.bnet.com/topic/virtual+worlds.html"><![CDATA[Virtual Worlds]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Family Guy Creator Teams With Google to Re-create Banner Ads (and Mass Media)]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000130/family-guy-creator-teams-with-google-to-re-create-banner-ads-and-mass-media/]]></link>
		<description><![CDATA[Seth MacFarlane, who helms Fox's raunchy cartoon Family Guy, and Google announced a new plan for advertising today, as reported in the New York Times. The plan will see MacFarlane creating a series of animated shorts, titled for now â€œSeth MacFarlaneâ€™s Cavalcade of Cartoon Comedy," that will be placed via...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 17:56:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/network+television.html"><![CDATA[Network Television]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Mobile marketing based on place is finally making strides; CBS hooks up with social network Loopt to serve geo-targeted banner ads without invading privacy.(Digital)(CBS Inc. CBS News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200803/ai_n25583311]]></link>
		<description><![CDATA[Byline: ALICE Z. CUNEO    Byline: ALICE Z. CUNEO  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 31 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[social networking]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[You can lead a horse to water... Ridin' the New Frontier of Pay-Per-Lead Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=170717]]></link>
		<description><![CDATA[Back in Wild Wild Web's frontier days, online advertisers and publishers kept their blinders on. With a one-track view of Internet marketing, they touted the value of the banner ad, which had a downside. Advertisers assumed banner ads were failures if they posted less-than-stellar clickthrough rates. Never mind that drivers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 20 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-lead.html"><![CDATA[Pay-per-lead]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/mediathink.html"><![CDATA[Mediathink]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[TechTarget Launches ''TargetROI: Brand'' Online Branding and Measurement Program; Newest ROI-focused Program Enables Clients to Easily Quantify Increases in Brand Awareness and Consideration Effected by Online Banner Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_29/ai_n15651932]]></link>
		<description><![CDATA[NEEDHAM, Mass. -- Information technology IT publisher TechTarget announced today the launch of "TargetROI: Brand," a managed online branding and measurement program designed to enable IT marketers to measure shifts in key attributes of brand consideration and awareness effected by targeted online display advertising. The program includes a ten-week campaign...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 29 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[branding]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/techtarget.html"><![CDATA[TechTarget]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TTGT</category>
		<category domain="tickers">TTGT</category>
	</item>
	<item>
		<title><![CDATA[Banner Ads Click with Consumers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=122564]]></link>
		<description><![CDATA[Now that total spending on Internet advertising exceeds spending on some traditional media, it has become even more important for companies to determine the effectiveness of their online advertising expenditures.  A recent study by business professors at the University of Chicago determines that banner advertising helps companies retain customers...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 31 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/university+of+chicago.html"><![CDATA[University Of Chicago]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[The Effect of Banner Advertising on Internet Purchasing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162218]]></link>
		<description><![CDATA[The electronic business environment has given rise to new forms of advertising instruments such as banner advertising, pop-ups and search-based links. However, little research exists on the relationship between advertising exposure and actual purchasing on the Internet. In this research, one focuses on a hitherto unexplored question ' does banner...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 01 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/business+environment.html"><![CDATA[Business Environment]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[A Framework For Targeting Banner Advertising On The Internet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276317]]></link>
		<description><![CDATA[Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 18 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[After The Banner: What's Up Next?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=100300]]></link>
		<description><![CDATA[From the executive summary: 'With people either on the Internet to be entertained or to accomplish a task, the only way marketers can communicate with them is by addressing their needs. Three new trends have emerged to replace the banner advertising that make more sense for reaching people online: creating...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 11 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Adapting and Adopting]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60918]]></link>
		<description><![CDATA[It is very essential to determine a successful banner for today and for the new millennium. For creating a successful banner, one should adopt following measures: the basics of successful banner design, a note on targeting the right audience to improve click thrus, a note on testing to improve results...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/banner.html"><![CDATA[Banner]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/smartbiz.html"><![CDATA[SmartBiz]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Online with Banners]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61111]]></link>
		<description><![CDATA[Article discusses about banner advertising and explains different ways of doing banner advertising as there are sites offering the service. On the surface it really is simple and breaks down into categories. Effective banners are a responsibility. One has to develop a banner program that works. It motivates people to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/jim+world.html"><![CDATA[Jim World]]></category>
	</item>
	<item>
		<title><![CDATA[Banner Advertising as a Customer Retention Tool in Customer-Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64267]]></link>
		<description><![CDATA[One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as "customer relationship management" or CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is customer retention. This...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[How Banner Ads Work]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=101277]]></link>
		<description><![CDATA[From the executive summary: ‘Web experts have been predicting the end of traditional banner advertising for years, noting dwindling click-through rates. They have several different ideas of what will replace it as the dominant means of advertising. Pop-up ads, advertisements that appear in their own, small browser window, have been...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web+browser.html"><![CDATA[Web Browser]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/howstuffworks.com.html"><![CDATA[HowStuffWorks.com]]></category>
	</item>
	<item>
		<title><![CDATA[The Effects of Banner Advertising on Consumer Inter-Purchase Times and Expenditures in Digital Environments]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162219]]></link>
		<description><![CDATA[One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships. A fundamental aspect of this relationship is customer retention (i.e., repeat purchasing). In this study, it focuses on the use of banner advertising for customer retention and shopping expenditure. Using a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/environment.html"><![CDATA[Environment]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Banner Advertising As A Customer Retention Tool In Customer Relationship Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=87952]]></link>
		<description><![CDATA[From the executive summary: ‘One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships - a process usually referred to as Customer Relationship Management CRM. For a typical web site selling frequently-purchased consumer items, the most important stage of CRM is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/social+science+electronic+publishing+inc..html"><![CDATA[Social Science Electronic Publishing Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer+retention.html"><![CDATA[Customer Retention]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
	</item>
	<item>
		<title><![CDATA[Accessibility of Online Advertising: A Content Analysis of Alternative Text for Banner Ad Images in Online Newspapers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242248]]></link>
		<description><![CDATA[This paper reports a content analysis of newspaper practice regarding accessibility of online banner advertising. The researchers apply two techniques that may contribute to a greater understanding of online content: an information location task that requires coding beyond the home page; and coding the underlying structure of Web pages -...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 09 Jul 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/drake+university.html"><![CDATA[Drake University]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[Banner Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
	</item>
	<item>
		<title><![CDATA[Exile on Seventh Sets New Standards for Banner Ads with oplayo's Streaming Video Technology; AutoTrader.com Campaign to Feature Fastest-Loading Video Streams]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_June_20/ai_75654387]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Jun 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
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		<title><![CDATA[ESPN.com's Big Impression Ad for Universal Pictures' the Mummy Returns Three Times More Impactful Than Traditional Banner Ad, According to Millward Brown Intelliquest]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_May_29/ai_75098889]]></link>
		<description><![CDATA[Business Editors]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 May 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/banner+advertisement.html"><![CDATA[banner advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
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