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		<title><![CDATA[Adapting and Adopting]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60918]]></link>
		<description><![CDATA[It is very essential to determine a successful banner for today and for the new millennium. For creating a successful banner, one should adopt following measures: the basics of successful banner design, a note on targeting the right audience to improve click thrus, a note on testing to improve results...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Banner Ads Suffer, Take Advantage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50355]]></link>
		<description><![CDATA[Effectiveness of banners is declining but most web surfers can spot banners and have trained themselves to ignore them. This article explains tips for the web page owner and tips for advitisers. Banner placement within the first screen a user sees will pull higher than those placed further down a...]]></description>
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		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Banner Ads]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52268]]></link>
		<description><![CDATA[Banner advertising is a very tough way to make sales on the internet these days. Web surfers are so used to seeing banners that they barely even look at them anymore, simply passing by and moving to other things. These banners can have irrelevant content, look unprofessional, and harm your...]]></description>
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