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barista-in-chief howard schultz

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Starbucks Revamps Brewing as More Stores Close: Barista-in-Chief Howard Schultz has long complained about how Starbucks gave up the "theater" and romance of the coffee house experience as it expanded globally. Now the company is trying to get some of that back, even as it shuts the door on 600 stores, which is 500 more than it...; Tags: Coffee, Starbucks Corp., Barista-in-Chief Howard Schultz, Branding, Marketing, Bryan Corliss; Blog posts 2009-06-19

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