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- Kiss Your Brand Goodbye
- Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being "Branding Only Works on Cattle" excerpted on Change This. (update: it's not an excerpt, but an original piece drawn from the book). Author Jonathan Salem Baskin...
- Blog posts 2008-09-16
- To Brand Or Not To Brand?
- Does Corona succeed wildly in certain markets because of its brilliant branding? Or some fluke of human taste buds? The debate is raging in the comments of Kiss Your Brand Goodbye. BNET readers have been trying to pin author Jonathan Salem Baskin to the wall about his...
- Blog posts 2008-09-29
- Everything's Local, Even in the Global Economy
- Does the downturn herald a shift to the way people lived at the turn of the last century, in the wake of the panics of 1893 and 1907? In The Future Is the Past? writer Jonathan Salem Baskin poses three points in favor of the idea: ...
- Blog posts 2009-03-20
Additional Resources
- Baskin-Robbins scoops up lighter treats
- CANTON, Mass. (Dec. 30, 2008) As consumers kick off their New Year's resolutions, Baskin-Robbins is looking to tempt dieters with a new line of better-for-you ice creams. Called BRight Choices, the new treats include fat-free, dairy-free, no-sugar-added and light ice cream choices, all of which contain no more than 140 calories...
- News items 2009-08-07
- Baskin-Robbins Outruns Cold Stone Creamery
- In the last month Baskin-Robbins stated its intention to ramp up its store presence in many markets across the country. It's adding 30 stores to the Raleigh-Durham area of North Carolina, several stores around Phoenix, and another 35 to the Washington, D.C., area. Baskin-Robbins currently operates about...
- Blog posts 2009-07-29
- Kraft Foods is leveraging the Baskin-Robbins name with a contest built around the Kraft Handi-Snacks Baskin-Robbins Puddings it produces under a licensing agreement with the ice cream chain.(Last Licks)
- Kraft Foods is leveraging the Baskin-Robbins name with a contest built around the Kraft Handi-Snacks Baskin-Robbins Puddings it produces under a licensing agreement with the ice cream chain. The national "Be the Big Boss" contest, which beg Kraft Foods is leveraging the Baskin-Robbins name with a...
- Research articles 2006-09-20
- Baskin-Robbins.(Last Licks)
- Irvine Robbins, who with his brother-in-law, Burton Baskin, started the Baskin-Robbins chain of ice cream stores, died on May 5 near his home in Rancho Mirage, CA. He was 90. Mr. Robbins opened the first store in Glendale, CA on Dec. 7, 1945 and thre Irvine...
- Research articles 2008-05-20
- Baskin-Robbins has reteamed with promotional partner DreamWorks Pictures' to celebrate the release of the fairytale comedy "Shrek 2," sequel to the hugely successful hit of 2001.(Last Licks)
- Baskin-Robbins has reteamed with promotional partner DreamWorks Pictures' to celebrate the release of the fairytale comedy "Shrek 2," sequel to the hugely successful hit of 2001. Through June 20, Baskin-Robbins will offer several new flavor Baskin-Robbins has reteamed with promotional partner DreamWorks Pictures' to celebrate...
- Research articles 2004-05-20
- Dean will supply all Baskin-Robbins shops.
- Baskin-Robbins has formed an alliance with Chicago-based Dean Foods Co. under which Baskin-Robbins' independently owned-and-operated franchised stores throughout the United States will purchase ice cream products from Dean Foods. The production will Baskin-Robbins has formed an alliance with Chicago-based Dean Foods Co. under which...
- Research articles 2001-01-20
- Leonard Baskin
- Leonard Baskin Leonard Baskin (1922-2000) was one of the twentieth century's greatest sculptors and printmakers. Railing against the trends of the time, he maintained a focus on figurative art. Strongly influenced by classical forms, his work reflected his interests in Greek mythology and Jewish tradition and culture. Baskin is also...
- Research articles 2005-01-01
- Leonard Baskin
- Leonard Baskin Leonard Baskin (1922-2000) was one of the twentieth century's greatest sculptors and printmakers. Railing against the trends of the time, he maintained a focus on figurative art. Strongly influenced by classical forms, his work reflected his interests in Greek mythology and Jewish tradition and culture. Baskin is also...
- Research articles 2003-01-01
- Baskin-Robbins, Kentucky firms forge 'sweet' co-branding marriage. (Baskin-Robbins USA Co.'s plan to open convenience store locations, Coleman Oil Company Ltd., Thornton Oil Co.)
- Baskin-Robbins USA Co. (Baskin-Robbins) has announced plans to increase its market presence by creating partnerships with convenience stores and service stations. The company has already signed contracts with Thornton Oil Co. and Coleman Oil Co. Eight partnerships with petroleum dealers were established in Virginia, Kentucky and Indiana and plans call...
- Research articles 1995-03-01
- Baskin-Robbins, Kentucky firms forge 'sweet' co-branding marriage. (Baskin-Robbins USA Co.'s plan to open convenience store locations, Coleman Oil Company Ltd., Thornton Oil Co.)
- Baskin-Robbins USA Co. (Baskin-Robbins) has announced plans to increase its market presence by creating partnerships with convenience stores and service stations. The company has already signed contracts with Thornton Oil Co. and Coleman Oil Co. Eight partnerships with petroleum dealers were established in Virginia, Kentucky and Indiana and plans call...
- Research articles 1995-03-01
- Kraft Foods.(Baskin-Robbins )(Brief Article)
- Kraft Foods will debut a line of Handi-Snacks pudding cups featuring Dunkin' Brands-owned Baskin-Robbins ... Kraft Foods will debut a line of Handi-Snacks pudding cups featuring Dunkin' Brands-owned Baskin-Robbins flavors in May. The pudding packaging will offer promotions to drive traffic to Baskin-Robbins retail stores....
- Research articles 2005-12-01
- Baskin-Robbins teams with DreamWorks for literacy promotion.
- Baskin-Robbins and DreamWorks SKG partnered this month in support of First Book, a national non-profit organization that provides free, new books to children from low-income families. For every scoop served during its May 2 Free Scoop Night, Baskin-R Baskin-Robbins and DreamWorks SKG partnered this month in...
- Research articles 2001-05-20
- BLIMPIE International, Dunkin' Donuts and Baskin-Robbins enter into three-party co-branding agreement
- NEW YORK--BUSINESS WIRE--Jan. 26, 1996--BLIMPIE International (NASDAQ/NMS:BMPE), Baskin-Robbins USA Co. and Dunkin' Donuts Incorporated have entered into a co-branding test agreement.The new co-branding arrangement will be tested in approximately 15 existing Dunkin' Donuts and/or Baskin-Robbins sites across the nation. Plans call for the companies or their franchisees to retrofit...
- Research articles 1996-01-26
- Allied Domecq Quick Service Restaurants and Baskin-Robbins Japan to Establish a Global Marketing Fund
- RANDOLPH, Mass. -- Allied Domecq Quick Service Restaurants ("ADQSR") and it's joint venture partner, B-R 31 Ice Cream Co., Ltd. ("Baskin-Robbins Japan") are pleased to announce the formation of a Baskin-Robbins Global Marketing Fund.
- Research articles 2004-08-23
- ARA hits Loyola with Baskin venture - ARA Campus Dining Services, Baskin-Robbins Ice Cream Co., Loyola University of Chicago - Brief Article
- CHICAGO -- ARA Campus Dining Services has opened its first branding enterprise, featuring Baskin-Robbins Ice Cream Co., at Loyola University of Chicago here.
- Research articles 1992-03-09
- Baskin-Robbins in new England push.
- Baskin--Robbins has announced that it will more than double the count of the shops it co-brands with its sister company Dunkin' Donuts. Both companies are wholly owned subsidiaries of Allied Domecq PLC, and key components of Allied Domecq Quick Servi Baskin--Robbins has announced that it will...
- Research articles 2003-05-20
- Baskin-Robbins in major promotion with NBC.
- Baskin-Robbins has announced a promotional partnership with the NBC television network. The partnership will see the frozen dessert chain introduce a new sundae and four ice cream flavors that tie in with three returning and two new fall shows on NBC Baskin-Robbins has announced a promotional...
- Research articles 2002-08-20
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