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BBDO Airs "Suicide" Ads for Pepsi Max: PepsiCo announced a new global CMO, Jill Beraud, formerly the CMO at Victoria's Secret. Her first job will be to decide whether BBDO Dusseldorf's new suicide-themed Pepsi Max ads should be pulled. The ads show a blue, bean-shaped character simultaneously shooting himself in the head, with a noose round his...; Tags: Advertisement, PepsiCo, BBDO Dusseldorf, Jim Edwards; Blog posts 2008-12-03

Pepsi Apologizes on Twitter for "Suicide" Ad by BBDO: PepsiCo has apologized via a Twitter message for an ad for Pepsi Max which features a "calorie" creature attempting to commit suicide. The ad, from BBDO Dusseldorf, features a blue, bean-shaped character simultaneously shooting himself in the head, with a noose round his neck, and poison in his other hand....; Tags: Advertisement, PepsiCo, Suicide, Twitter, Jim Edwards; Blog posts 2008-12-05