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	<title><![CDATA[bbdo dusseldorf Resources | BNET]]></title>
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		<title><![CDATA[BBDO Airs "Suicide" Ads for Pepsi Max]]></title>
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		<description><![CDATA[PepsiCo announced a new global CMO, Jill Beraud, formerly the CMO at Victoria's Secret. Her first job will be to decide whether BBDO Dusseldorf's new suicide-themed Pepsi Max ads should be pulled. The ads show a blue, bean-shaped character simultaneously shooting himself in the head, with a noose round his...]]></description>
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		<pubDate>Wed, 03 Dec 2008 08:39:29 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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