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- The consolidation trend.(News)(advertising agencies)
- Byline: ryan mcconnell Dell is just one in a long line of marketers that have consolidated-or deconsolidated-with agency holding companies over the years. Some of the relationships have worked out and some haven't. Below is a look at how some of the more prominent...
- Research articles 2007-12-10
- Thai Advertising Agency BBDO's Milk Ad Wins Best TV Commercial.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Jan. 29--BBDO Bangkok's Milk television commercial for Reynolds pens has won the Best TV Commercial award at the 14th annual Asia-Pacific Advertising Festival held in Shanghai. BBDO Bangkok led with 13 awards in...
- Research articles 2004-01-29
- The Week; GSD&M nabs Frito-Lay's Tostitos.(Briefs)
- Omnicom Group's GSD&M, Austin, Texas, has picked up Frito-Lay brand Tostitos. The tortilla-chip brand was previously with sibling agency BBDO, New York. The account is estimated to be worth $25 million with GSD&M rolling out new work around college football's Bowl Championship Series in January. GSD&M...
- Research articles 2004-01-05
- Adage.com account action; A quick look at accounts won, lost and up for review.(Capital One has added Omnicom Group's BBDO, Atlanta, to its roster of agencies.)(Gateway has returned its $42 million media account to Initiative Media Co.)(Sony Corp. is reac
- Capital One invites BBDO, Atlanta, into the fold Capital One invites BBDO, Atlanta, into the fold
- Research articles 2006-10-09
- Chicago Tribune Marketing Column.
- By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News Jan. 15--In stunning fashion, DDB Chicago has loosened the tight grip of one of the industry's oldest client-ad agency relationships. Wm. Wrigley Co. on Tuesday confirmed that DDB Chicago was invited ...
- Research articles 2003-01-15
- The Atlanta Journal-Constitution Advertising Column.
- By Scott Leith, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News Nov. 17--A group that targeted Coca-Cola for its marketing tie-in with "Harry Potter and the Sorcerer's Stone" plans to keep up its protest, even though the movie is out. The Center...
- Research articles 2001-11-17
- BBDO Named eBay's Agency of Record in the U.S
- SAN JOSE, Calif. -- eBay (Nasdaq:EBAY) today announced that it has selected BBDO to be its marketing agency of record in the United States. BBDO will provide integrated leadership across all parts of eBay's marketing operations, including Internet marketing, direct marketing, and print and television advertising.
- Research articles 2005-03-30
- Late News; Visa goes beyond BBDO for undisclosed project.(Google Inc., Comcast Corp., Yahoo! Inc. eyeing America Online Inc. acquisition)(General Electric posts increased sales)(Morgan Stanley signs contract with Ogilvy and Mather Worldwide)
- [San Francisco] Visa is again looking outside longtime agency of record BBDO for ideas for undisclosed project work, including talks with Omnicom Group sibling shop TBWA/Chiat/Day, Playa del Rey, Calif. Last month, the credit card marketer, which spe [San Francisco] Visa is again looking outside longtime...
- Research articles 2005-10-17
- BBDO Germany and Fallon Minneapolis Win Top Honors at Midas Awards
- BBDO Campaign GmbH of Duesseldorf, Germany and Fallon of Minneapolis, USA earned top honors at this year's Midas Awards, announced last month in London. A Grand Midas was awarded to BBDO Campaign of Duesseldorf for "Autumn of Life," their guerrilla marketing advertising campaign created for Deutsche Postbank AG. ...
- Research articles 2007-01-08
- Late News; BBDO West to be managed from East.(CBS Inc launching quarterly magazine, called Watch)(Coca-Cola Co softdrinks advertisements)(Vanguard Car Rental USA accounts review)
- [New York] Omnicom Group's BBDO, in a move to cut costs, has placed management of its West Coast operations under its New York office. Long-term BBDO West President Tom Hollerbach is leaving the agency, which has 100 employees in San Francisco and Lo [New York] Omnicom...
- Research articles 2005-08-15
- FYI . . .(The World: Ad Age Global News & Data)(briefs)(Brief Article)
- Mitsubishi Motors named Omnicom's BBDO Guerrero Ortega, Manila, to handle its estimated $2.3 million creative and media account in the Philippines, including passenger cars, SUVs, trucks, vans, parts, service and dealer support after a pitch against Mitsubishi Motors named Omnicom's BBDO Guerrero Ortega, Manila,...
- Research articles 2003-10-20
- Office Depot.(contract with BBDO)(Brief Article)
- DELRAY BEACH -- Office Depot (NYSE-ODP) hired a new advertising agency, New York's BBDO, which will introduce a new ad campaign this fall. The move ends the ... DELRAY BEACH -- Office Depot (NYSE-ODP) hired a new advertising agency, New York's BBDO, which will introduce a...
- Research articles 2001-06-01
- Fast Talk: Advertising Architects
- Judy L. Hu, 54 Executive director for advertising and branding General Electric Fairfield, Connecticut "One Second Theater" BBDO: The award-winning ecomagination commercial, "Singin' in the Rain," was transformed into a DVR experiment in which viewers c Judy L. Hu, 54 Executive director for advertising and branding General Electric Fairfield, Connecticut...
- Research articles 2006-09-01
- Cox Hires BBDO for Image Campaign.
- Cox Communications Inc. has hired BBDO South to develop a new branding and image campaign, the company said. Virginia Gray, vice president of marketing for Atlanta-based. Cox, said the company's aim is to establish Cox as an innovative provid ...
- Research articles 1999-01-04
- Integrated Interactive Advertising Campaign Brings Leading Manufacturers Together on Multicom's Latest Home Remodeling CD-ROM; Multicom Publishing, BBDO, CME, and Meredith Corporation join resources to create the most integrated CD-ROM to date
- SAN FRANCISCO--BUSINESS WIRE--Aug. 12, 1996--Multicom Publishing today announced the release of a new CD-ROM product, Better Homes and Gardens Remodeling Your Home, featuring sponsorship by six leading home product companies: New York based advertising agency BBDO clients; Armstrong, DuPont Corian, DuPont Stainmaster, GE Appliances, Thomasville, and Minneapolis agency Campbell Mithun...
- Research articles 1996-08-12
- Ad Agency Resigns from Delta Air Lines Account.(Originated from The Atlanta Journal and Constitution)
- Mar. 7--BBDO South, Atlanta's largest advertising agency, on Thursday resigned its biggest and oldest account, Delta Air Lines, rather than compete with three other agencies for the prized business. Mar. 7--BBDO South, Atlanta's largest advertising agency, on Thursday resigned its biggest...
- Research articles 1997-03-07
- Loss of Chrysler Account, CEO Could Doom Detroit-Area Advertising Agency.(Knight Ridder/Tribune Business News)
- Nov. 10--FCB Detroit lost the battle for Chrysler Group's global advertising account to longtime rival BBDO Worldwide, and now the Southfield advertising agency could lose the war. Nov. 10--FCB Detroit lost the battle for Chrysler Group's global advertising account to longtime rival BBDO Worldwide,...
- Research articles 2000-11-09
- BBDO's @tmosphere Selects DoubleClick TechSolutions as Preferred Ad Management Solutions Provider; Agreement Brings DART to Agency Clients Including Unilever, FT.com and Kahlua
- Business, Technology, Advertising & Media Editors
- Research articles 2000-08-30
- International News.(Brief Article)
- Carat rides with Renault; parent Aegis ups profits [paris] Renault awarded its $600 million European media buying account to Carat as part of the French carmaker's bid to centralize its regional media business. Also pitching the account were Publicis Carat rides with Renault; parent Aegis ups...
- Research articles 2000-09-18
- BBDO takes the lead on `Financial Times' Web site campaign; Integrated effort worth $15 mil in billings for Omnicom team.(Brief Article)(Statistical Data Included)
- BBDO Worldwide, New York, was named last week to lead an integrated marketing effort for FT.com, the Internet arm of the Financial Times. The new effort will be worth an estimated $15 million in billings for the agencies involved, which include Omnic BBDO Worldwide, New York,...
- Research articles 2000-05-29
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