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bcg growth-share matrix

The BCG Growth-Share Matrix: The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share...; Tags: BCG Growth-Share Matrix, Internet; White papers 2003-01-01

Strategic Marketing Planning: Chapter 20: This topic included in the presentation is strategic marketing planning. It discusses the management process in marketing, which includes planning, implementing, evaluating, and feedback. It points the planning phase and scope of planning. It illustrates the planning models, Boston Consulting Group matrix BCG matrix and four product-market growth strategies. ...; Tags: Raritan Computer, Matrix, Marketing Research, Marketing; Presentations 2003-01-01