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bcg matrix

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Corporate-Level Strategy
A strategy is defined as comprehensive plan for accomplishing an organization's goals. This presentation highlights BCG and Ge matrix that are very crucial for strategic analysis. During the 1970s, consulting firms popularized portfolio matrix techniques to evaluate a firm's mix of businesses . A BCG matrix is an important tool...
Tags: College Of Business Administration, BCG Matrix, Productivity, Strategy, Marketing Research, Management, Marketing
Presentations 2003-01-01

Additional Resources

Conglomerate, Inc.: BCG Growth Share Matrix
This is a case of conglomerate, Inc, who has stated that its objective is "to maximize profits." The company currently has three major products, Cup, Sunbars, and Digits. Recently, an inventor has found a better way to make Digits. He came to company with a proposal. It calls for an...
Tags: Matrix, Knowledge@Wharton, Investment, Retail, Finance
Case studies 2003-01-01
GE/Mckinsey Matrix
In consulting engagements with General Electric in the 1970's, McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE's large portfolio of strategic business units SBU. This business screen became known as the GE/McKinsey Matrix and has been explained through diagram. The GE / McKinsey matrix...
Tags: GE/McKinsey Matrix, General Electric Co., Management, Matrix, Quick MBA.com, Strategy
White papers 2003-01-01
The BCG Growth-Share Matrix
The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share...
Tags: BCG Growth-Share Matrix, Internet
White papers 2003-01-01
Strategic Marketing Planning: Chapter 20
This topic included in the presentation is strategic marketing planning. It discusses the management process in marketing, which includes planning, implementing, evaluating, and feedback. It points the planning phase and scope of planning. It illustrates the planning models, Boston Consulting Group matrix BCG matrix and four product-market growth strategies. ...
Tags: Raritan Computer, Matrix, Marketing Research, Marketing
Presentations 2003-01-01
Business Strategy: In Historical Perspective
The paper delves into the evolution and the historical perspective of business strategy concept. The concept stemmed from the Second Industrial Revolution. Through the years, the concept has seen several shifts according to changing market environments. In this context, the paper touches upon some prominent business strategy defining tools such...
Tags: Business Strategy, University Of Montana
Presentations 2003-01-01
Evaluating Opportunities In Changing Markets
The business market is in a state of constant flux. Organizations need to carefully look for opportunities in an environment of change. This will ensure their long-term sustenance in the market. These opportunities also help organizations in planning their market strategy. The paper discusses some analytical tools, which enable the...
Tags: Opportunity, Matrix, Altuit, Swot analysis, Marketing Research, Productivity, Marketing
Presentations 2003-01-01
Development
The presentation reviews the corporate portfolio, internal new venturing, and also discusses acquisitions as an entry strategy, joint ventures as an entry strategy, restructuring and turnaround strategy. It takes help of BCG Matrix and McKinsey Matrix to explain these terms.
Tags: Strategy, Management
White papers 2003-01-01
Strategic Analysis In A Diversified Firm
This presentation discusses strategic analysis of a diversified firm, which builds on the concepts and methods used for single business companies. To evaluate the strategy of a diversified firm, the seven-step procedure should be utilized. Some of these steps include: identify the present strategy, construction of portfolio matrixes, compare the...
Tags: Strategic Analysis, Matrix, Thomas College, Strategy, Marketing Research, Management, Marketing
Presentations 2003-01-01
Strategy
Corporate development involves identification of new business opportunities and finding out ways and means to pursue the same. In other words, it involves contemplating a shift in business operations. The BCG matrix and the GE/McKinsey matrix are some of the tools for corporate development. Joint ventures, acquisitions, and re-structuring are...
Tags: University Of Utah, Mergers & Acquisitions, Corporate Law, Productivity, Strategy, Investment, Finance, Business Operations, Management
Presentations 2003-01-01
Managing Strategy And Strategic Planning
The purpose of these slides is to discuss the nature of strategic management, SWOT analysis, formulating and implementing business-level strategies, Porter's generic strategies, and the miles and snow typology. It also discusses formulating and implementing corporate-level strategies, diversification managing diversification, and BCG Matrix. It explains that strategic management is way...
Tags: Strategic Planning, Diversification, Strategic Management, Strategy, Leadership, Swot analysis, Management, Marketing, Marketing Research
Presentations 2003-01-01
Management, 7e Schermerhorn
This presentation highlights the concept of strategic management. Here, the basic concept includes –Competitive advantage and sustainable competitive advantage. The process starts with strategic formulation and completes when the analysis has been done. These strategies are formulated with the help of various factors, which include Porter's generic strategies model, BCG...
Tags: Competitive Advantage, John Wiley & Sons Inc., Strategic Management, Strategy, Management
Presentations 2003-01-01
Strategic Market Planning And Marketing Management
The paper throws light on the importance, relevance, and the elements of the strategic planning process and marketing management. The same is necessary for a company to gain competitive advantage in the market. A sound strategic planning process is interwoven around the corporate mission of the company and aims to...
Tags: Marketing, Strategic Planning Process, University Of Massachusetts, Strategic Planning, Strategy, Management
Presentations 2003-01-01
Competition And Business Strategy In Historical Perspective
This white paper is basically a chronology of emergence of the device—strategic planning in a competitive market. Strategic planning goes way back to 1850 when the second industrial revolution brought in large-scale investment to exploit economies. Gradually, the paper talks about how the business policy was given a new meaning...
Tags: Business Strategy, University Of Montana, Strategic Planning, Swot analysis, Strategy, Management, Marketing, Marketing Research
White papers 2003-01-01
Strategic Analysis Tools For High Tech Marketing
High levels of technical and market uncertainties, rapidly declining prices, collapsing markets, and shortening product life cycles characterize High Tech Marketing. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy. This paper reviews a portfolio of cotemporary strategic analysis tools that have been used...
Tags: Strategic Analysis, Strategic Analysis Tool, Marketing Research, Strategy, Marketing, Management
White papers 2003-01-01
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