BNET Industries

  • Private
Dow Jones Description

Commission Junction, a ValueClick company, is a global leader in the online advertising channel of affiliate marketing. We drive quality results, deliver superior service, and develop sustainable relationships for advertisers and publishers through our performance-based solutions. Commission Junction operates the only truly global network in affiliate marketing while setting the industry standard for network quality and providing the most sophisticated reporting tools available.

Chief Executive Officer, Europe, Valueclick
Carl White
Number of Employees 374
Contact Information

182 Upper Richmond Rd

London SW15 2SH

befree.com

44 20 87855870

NAICS Code Data Processing, Hosting, and Related Services: 518210

News & Analysis

be free - All News and Analysis

Decision Makers

Name (plus bio) Position
Carl White Chief Executive Officer, Europe, Valueclick
Steve Schaffer President and Founder of Vertive
Dave Osman Senior Vice President, Operations
Anders Bjoras Vice President, Engineering
Kim Riedell Vice President, Client Development East
Mike Solomon Vice President, Cj Search
Terance Kinsky Vice President, Client Solutions
Christian Geyer General Manager, Valueclick Deutschland
Kerri Pollard General Manager, Commission Junction, A Division of Valueclick, Inc.
Peter Carlsson General Manager, Nordic, Valueclick Europe
Tom A. Vadnais General Manager
Ross Carder Publisher Account Representative
Zhanna Kobzeva Publisher Account Executive
Jesus Ollero Managing Director, Spain
Amaury Delloye Directeur
Antonio Rubert Account Director, Spain
Cheryl Ingram Client Development Director, Commission Junction Uk
Jason Baker Publisher Account Director
Javier Murillo Client Development Director, Spain
Jennifer Nissenberg Senior Director of the Online Marketplace at Upromise
Karianne Timraz International Account Director
Lisa Crossley Hunter Senior Director, Cj Search
Yagmur Guven Publisher Account Director
Albrecht Fischer Client Development Manager, Commission Junction Deutschland
Alison Guise Uk Country Manager, Mediaplex and Commission Junction
Heikki Jungell Country Manager, Nordic, Commission Junction, Valueclick Europe
Laure De Mullenheim Commission Junction Country Manager
Michael Kruse Country Manager, Commission Junction Deutschland
Sallie Rance Program Manager
Xavier Romero Account Manager Technical Support, Spain
Anthony Bajoras
Daniel Powel Head of Account Management, Commission Junction Uk
Heike Lindner Head of Sales & Marketing, Commission Junction Deutschland
Linda O'Connell Head of Client Services
Lisa Crossley Hunter, Cj Search
Pedro Sostre Consultant
Rick Wardell

Board of Directors

Name (plus bio) Position
Adam Viener Board of Directors
Connie Berg Board of Directors
Craig Cassata Board of Directors
Dan Murray Board of Directors
David Lewis Board of Directors
Eva Klein Board of Directors
Jeremy Palmer Board of Directors
Michael Coley Board of Directors
Paul Nichols Board of Directors
Scott Jangro Board of Directors
Scott Kluth Board of Directors
Vinny Lingham Board of Directors

CARL WHITE is ValueClick's Chief Executive Officer (Europe). Mr. White joined ValueClick in October 2001 as the General Manager of ValueClick's European operations. He assumed the role of Chief Operating Officer (Europe) in June 2005 and assumed the role of Chief Executive Officer (Europe) in August 2006. Prior to joining ValueClick, Mr. White served as the Chief Operating Officer of 24/7 Europe and was responsible for media and technology businesses in thirteen countries. Prior to that, Mr. White worked as a publisher for BBC Worldwide (the commercial arm of the British Broadcasting Corporation) managing commercial and editorial teams across a number of magazine titles and multimedia projects. Mr. White also has senior sales management experience from Gruner and Jahr, Media Week and Centaur Communications. Mr. White holds a B.S.c. from Bristol University, England.

Organization Position Status
ValueClick, Inc. Chief Executive Officer, Europe Current
Commission Junction University (Cju) Chief Executive Officer, Europe, Valueclick Current
Commission Junction, Inc. Chief Executive Officer, Europe, Valueclick Current
Be Free, Inc. Chief Executive Officer, Europe, Valueclick Current
Mediaplex Chief Operating Officer, Europe, Valueclick, Inc. Current
ValueClick, Inc. General Manager Current
ValueClick, Inc. Chief Operating Officer Former
BBC Worldwide Limited Publisher Former
British Broadcasting Corporation Publisher Former
Mediaweek Former

Organization Position Status
Vertive, Inc. Founder & CEO Current
Vertive, Inc. President Current
Be Free, Inc. President and Founder of Vertive Current
Be Free, Inc. Board of Directors Current
The University of Texas at Austin Bachelor of Business Administration In Finance Former

Organization Position Status
Commission Junction University (Cju) Senior Vice President, Operations Current
Be Free, Inc. Senior Vice President, Operations Current
Commission Junction, Inc. Vice President of Client Development West Current
Be Free, Inc. Board of Directors Current
Antioch University BA Former

Organization Position Status
Be Free, Inc. Vice President, Engineering Current

Organization Position Status
Commission Junction University (Cju) Vice President, Client Development East Current
Be Free, Inc. Vice President, Client Development East Current
Commission Junction, Inc. Current
Student Advantage, LLC Director Former
University of New Hampshire Bachelor's Degree Former

As Commission Junction's vice president of CJ Search, Mike Solomon is responsible for developing and managing the company's CJ Search service offering including sales, account management, and business development. Since joining Commission Junction in 2005, Mr. Solomon has played a significant role in developing the strategic vision of the service and building out the team that drives client revenue. Prior to joining Commission Junction, Mr. Solomon has held senior and executive marketing positions at companies including BLG Online Stores, Yahoo!, and EarthLink. He holds a bachelor's degree from University of California at Berkley and a master's degree in business administration from the Anderson School of Business at the University of California at Los Angeles.

Organization Position Status
Be Free, Inc. Vice President, Cj Search Current
Commission Junction, Inc. Former
University of California, Berkeley Bachelor's Degree Former

A seven year veteran in affiliate marketing, Terance Kinsky is vice president of client solutions at Commission Junction and is responsible for guiding the continued growth of company's client base and establishing the strategic direction of the company's product roadmap. Mr. Kinsky joined Commission Junction in September 2000 as the director of business systems and was responsible for business systems implementation and continuous improvements. During his tenure at Commission Junction, Mr. Kinsky has lead the strategic planning of network quality efforts with focus on both systems and policies including the industry Code of Conduct. Prior to joining Commission Junction, Mr. Kinsky was a Product Manager for DPTechnology and worked as an engineer for MPR Associates and IBM.

Organization Position Status
Commission Junction, Inc. Vice President of Client Solutions Current
Be Free, Inc. Vice President, Client Solutions Current
Commission Junction, Inc. Director of Business Systems Former
DP Technology Product Manager Former
Mpr Associates, Inc. Engineer Former

Christian Geyer leitet seit Juni 2002 als General Manager die GeschA fte von ValueClick Deutschland. In dieser Position ist er fA r die deutschen Unternehmensbereiche von PriceRunner, ValueClick Media, Mediaplex und Commission Junction verantwortlich. Seinen Einstieg bei ValueClick Deutschland fand er bereits 2001 als Director Business Development.

Organization Position Status
Be Free, Inc. General Manager, Valueclick Deutschland Current

Organization Position Status
Webmasterworld Pubcon Vice President, Client Performance Current
Commission Junction University (Cju) General Manager, Commission Junction, A Division of Valueclick, Inc. Current
Be Free, Inc. General Manager, Commission Junction, A Division of Valueclick, Inc. Current
Commission Junction, Inc. General Manager Current
ValueClick, Inc. General Manager Current
Be Free, Inc. Board of Directors Current
Commission Junction, Inc. Vice President, Client Performance Former
Ohio University Bachelor's Degree Former

Organization Position Status
Commission Junction University (Cju) General Manager, Nordic Current
Be Free, Inc. General Manager, Nordic, Valueclick Europe Current
Commission Junction, Inc. General Manager, Nordic, Valueclick Europe Current
Pricerunner Ltd Sales Director Current
ValueClick, Inc. General Manager Former
The Nordic Co General Manager Former
Commission Junction, Inc. Sales Director Former
Unilever Former

TOM A. VADNAIS has been a director of ValueClick since October 2001. From April 2001 to October 2001, Mr. Vadnais was President, Chief Executive Officer and a director of Mediaplex, Inc., a provider of technology-based marketing and products and services. Prior to joining Mediaplex, Mr. Vadnais was the Executive Vice President of Professional Services for Compuware Corporation, a software and professional services provider for IT professionals, where he was retained to perform the integration of Data Processing Resources Corporation (DPRC) and managed mergers and acquisitions. Mr. Vadnais was the President and Chief Operating Officer of DPRC, prior to its acquisition by Compuware. From 1992 to 1999, Mr. Vadnais was the President and Chief Operating Officer of Tascor, Inc., a wholly-owned subsidiary of Norrell Inc., where he was a member of Norrell's board of directors. Until 1992, Mr. Vadnais worked at IBM for twenty-three years in various management roles, where he had experience in sales, marketing, and as Vice President of Operations. He graduated with a B.A. from the University of California, Los Angeles, and an M.B.A. from Golden Gate University.

Organization Position Status
Mediaplex Chief Executive Officer Current
ValueClick, Inc. CEO Current
Be Free, Inc. General Manager Current
Commission Junction, Inc. General Manager Current
Mediaplex Director Current
Astadia Consulting, LLC Board of Directors Current
ValueClick, Inc. Board of Directors Current
Astadia Consulting, LLC Chief Executive Officer, Valueclick Former
ValueClick, Inc. President Former
Mediaplex President Former
Compuware Corporation executive vice president of professional Former
Golden Gate University Master's Degree In Business Administration Former
University of California, Los Angeles Bachelor's Degree Former
Norrell Corporation member Former

Organization Position Status
Be Free, Inc. Publisher Account Representative Current

Organization Position Status
Be Free, Inc. Publisher Account Executive Current

Organization Position Status
Be Free, Inc. Managing Director, Spain Current

Organization Position Status
Be Free, Inc. Directeur Current

Organization Position Status
Be Free, Inc. Account Director, Spain Current

Organization Position Status
Be Free, Inc. Client Development Director, Commission Junction Uk Current

Organization Position Status
Be Free, Inc. Publisher Account Director Current

Organization Position Status
Be Free, Inc. Client Development Director, Spain Current

Jennifer Nissenberg is a senior director of the online marketplace at Upromise, a service that brings together America's leading companies, top investment firms and tax advantages to help families save for college. After spending 4 years in affiliate marketing at Schoolpop and SchoolCash, Ms. Nissenberg joined Upromise in 2003 to help manage the affiliate program and direct its strategic initiatives. She is currently responsible for all merchant development within several categories. Ms. Nissenberg received a bachelor's degree from the University of California, Los Angeles and a master's degree in Education from Stanford University.

Organization Position Status
UPromise, Inc. Senior Director of the Online Marketplace Current
Be Free, Inc. Senior Director of the Online Marketplace at Upromise Current
On-Line Marketplace, Inc Board of Directors Current
Be Free, Inc. Board of Directors Current
Stanford University Master's Degree In Education Former
University of California, Los Angeles Bachelor's Degree Former

Organization Position Status
Be Free, Inc. International Account Director Current

Organization Position Status
Be Free, Inc. Senior Director, Cj Search Current
Commission Junction University (Cju) Senior Director Current
Providence College Bachelor's Degree Former

Organization Position Status
Be Free, Inc. Publisher Account Director Current

Organization Position Status
Be Free, Inc. Client Development Manager, Commission Junction Deutschland Current

Organization Position Status
Commission Junction, Inc. Manager, Mediaplex and Commission Junction Current
Commission Junction University (Cju) Uk Country Manager, Mediaplex and Commission Junction Current
Be Free, Inc. Uk Country Manager, Mediaplex and Commission Junction Current
ValueClick, Inc. Current

Organization Position Status
Pricerunner Ltd Sales Director Current
Be Free, Inc. Country Manager, Nordic, Commission Junction, Valueclick Europe Current
Commission Junction, Inc. Country Manager, Nordic, Commission Junction, Valueclick Europe Former
ValueClick, Inc. Former
Stockholm University Business Administration Former

Organization Position Status
Be Free, Inc. Commission Junction Country Manager Current

Organization Position Status
Be Free, Inc. Country Manager, Commission Junction Deutschland Current

Sallie joined Commission Junction in November 2003 as a Program Manager, progressing to Senior Account Development Manager in February 2006. In May 2007 she took up the role of Head of Client Engagement. She is responsible for leading the Account Development Team alongside the Head of Account Management, by advising advertisers on strategic improvements to facilitate further growth for their affiliate marketing activities. Sallie is also a key link with the sales team, and in addition manages the specialist agency business vertical, client services and network development. Prior to working with Commission Junction, Sallie was Advertising Manager for The Scientist. In this role she sold for the print publication, and developed and launched the BioMedScientist Jobs website, where she was involved in business development, market research and sales. Before then she was a Sales Executive for VNU publications.

Organization Position Status
Be Free, Inc. Program Manager Current
Commission Junction University (Cju) Program Manager Current
Commission Junction, Inc. Program Manager Current
Commission Junction University (Cju) Head of Account Development, Commission Junction Uk Current
The Scientist Advertising Manager Former
Be Free, Inc. Head of Account Development, Commission Junction Uk Former

Organization Position Status
Be Free, Inc. Account Manager Technical Support, Spain Current

Organization Position Status
Be Free, Inc. Current

Organization Position Status
Commission Junction, Inc. Former

Organization Position Status
Be Free, Inc. Head of Sales & Marketing, Commission Junction Deutschland Current

Organization Position Status
Be Free, Inc. Head of Client Services Current

Organization Position Status
Be Free, Inc. Hunter, Cj Search Current

By focusing on specialty markets such as book clubs, audio books, travel, financial services and cosmetics, Pedro gets to know his audience and tailors his Web sites to address their needs. Examples of his sites include: freebookclubs.com, itravelmag.com, look-your-best.com, equestrianmag.com, and bestcreditsolutions.com. "Your site needs to be attractive and valuable to existing and potential customers. Make sure they have a good experience once they are there," advises Pedro to new publishers. In Pedro's experience, Web pages that are easy to navigate, have current offerings and updated content are all keys to managing a successful affiliate site. Making his sites convenient and useful is a crucial first step, but Pedro also knows his relationship with the advertisers is just as important. He looks for advertising partners that treat publishers as a valuable extension of their marketing team. How can an advertiser take that approach? "Easy," says Pedro. From offering a competitive commission structure to communicating openly and frequently, there are many ways to demonstrate the degree of respect that high-performing publishers should garner. But perhaps most important to a successful advertiser-publisher relationship is a dedicated account manager that keeps the partnership close. "The right account manager can take an average program and make it a great one," he says. Finally, Pedro understands the power of information. "Commission Junction not only has the best network of advertisers out there, but the best reporting capabilities as well. The reporting features are easy to use and the interface is very user friendly." The sophisticated performance information provided by Commission Junction is widely recognized by top publishers in the industry as one key to their success. For example, many publishers take advantage of the EPC, or earnings per 100 clicks, metric. A relative rating that illustrates the ability to convert clicks into commissions, this is an exclusive ranking of the CJ Marketplace that rates publishers, advertisers and individual ads. Informing affiliates' decision about which companies and advertisements to publish, an advertiser's EPC shows how well that advertiser converts traffic into actual sales or leads. It also helps track what creative is most successful and what is not working. For further performance insight, Commission Junction's EPC metrics are published in two forms, 7-day and 3-month summaries.

Organization Position Status
Be Free, Inc. Consultant Current

Array

Organization Position Status
Coldfire Communications, Inc. Marketing Consultant Current
Grove City College B.A. Degree Former

Adam has over 10 years of experience in the Internet world. Adam co-founded one of the first Internet access companies in 1993, Cyberia. After selling Cyberia in 1998, he continued to manage the acquiring company's direct and online affiliate marketing efforts. After leaving EarthLink, Adam joined the marketing and product development team at Network Solutions, the leading Internet domain name registrar. While there, Adam became the #4 sales affiliate through PPC search engine advertising. In 2003, Adam launched imwave to leverage his expertise in PPC search engine keyword advertising to help consulting clients and affiliate partners benefit from this growing and highly profitable new form of targeted website promotion. Adam is well known in the affiliate marketing industry and currently writes for GoYaMi Search Engine and Affilaite Marketing Blog, and ReveNews.

Organization Position Status
Imwave, Inc. President Current
Imwave, Inc. Chairman & Founder Current
Be Free, Inc. Board of Directors Current
Cyberia Co., Ltd. Co-Founder Former

Organization Position Status
Flamingoworld Founder Current
Be Free, Inc. Board of Directors Current
Waseca Former
University of Minnesota Former

Organization Position Status
Mr. Rebates President Current
Mr. Rebates Founder Current
Be Free, Inc. Board of Directors Current
Eastern Illinois University Bachelor's Degree In Computer Management Former
Eastern Illinois University Bachelor's Degree In Computer Management Former

Dan Murray is an Internet Marketing Strategist at Ravenwood Marketing, a search engine marketing firm. Prior to founding the company, he spent roughly seven years working in director-level marketing roles at a series of Internet startups in Colorado ranging from high-end Web development to several email marketing and online customer relationship management firms. Dan founded the Rocky Mountain Internet Users Group in 1994 and continues to run the organization that has grown to over 10,000 members. He earned a bachelors degree in engineering from the University of Notre Dame and a masters in statistics from Rutgers University.

Organization Position Status
Ravenwood Marketing, Inc. Internet Marketing Strategist Current
Be Free, Inc. Board of Directors Current
Rutgers University Masters In Statistics Former

Organization Position Status
Blue & Co. LLC CEO Current
Thisnext, Inc Vice President of Business Development Current
Blue & Co. LLC Founder Current
Be Free, Inc. Board of Directors Current
Go to Former
University of California, Berkeley Bachelor's Degree In Economics Former

Organization Position Status
Be Free, Inc. Board of Directors Current
Date.Com, Inc. Affiliate Program Manager Former
Fatwallet, Inc Former

Jeremy Palmer runs QuitYourDayJob.com, an affiliate education Web site. He initially worked part-time in the field of affiliate marketing in 2003. After 6 months he quit his day job to become a full-time affiliate. Today, he actively runs over 100 affiliate sites across dozens of different industries. In 2005, Mr. Palmer received the Commission Junction Award for Innovation, and he is also recognized as a CJ Performer, Yahoo Search Marketing Ambassador and Google AdWords Professional. Mr. Palmer is a frequently featured speaker and panelist at affiliate conferences and is a regular contributor to high profile internet marketing Web sites.

Organization Position Status
Be Free, Inc. Board of Directors Current

Organization Position Status
Partnercentric, Inc. Founder, Amazing Bargains Current
Amazing Bargains Founder Current
Partnercentric, Inc. Board of Directors Current
Be Free, Inc. Board of Directors Current
Missouri State University Bachelor Degree In Computer Science Former

Paul Nichols is the Director of Sales at Ebates.com, an incentive-based shopping portal. Paul has been with Ebates since July of 1999 and has served in several different capacities including Director of Business Development and Director of Product. He also created, developed and managed Ebates.com's internal affiliate program. He has been a guest speaker at many Internet related conferences and symposia. Prior to his career in high tech, Paul was a Prosecutor with the San Mateo County District Attorney's Office in California.

Organization Position Status
Ebates Co Director of Sales Current
Be Free, Inc. Board of Directors Current

Organization Position Status
Mechmedia, Inc President Current
Mechmedia, Inc Co-Founder Current
Be Free, Inc. Board of Directors Current
Be Free, Inc. Director of Product Management Former

Scott Kluth is president and founder of CouponCabin. Created in 2003, CouponCabin is an online repository of internet coupons and coupon codes for e-commerce transactions. Mr. Kluth now works with more than 800 merchants to develop a large database of coupon choices for CouponCabin. Prior to founding CouponCabin, Kluth gained experience in marketing and e-commerce with Sears, Roebuck & Co., establishing the Sears.com Web site. As a manager of online user experience at Sears, Kluth studied the science of how and why people interact with Web sites.

Organization Position Status
Be Free, Inc. Board of Directors Current

Organization Position Status
Synthasite, Inc. CEO Current
Synthasite, Inc. Co-Founder Current
Be Free, Inc. Board of Directors Current

Executive News

  • Performance Marketing Alliance Elects Top Industry Leaders to Board

    Business Wire - 8/10/09 - View Story