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- Beer Marketers Still Slow To Pour Dollars Online
- (Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
- Blog posts 2008-07-16
Additional Resources
- Labatt bolstering brews with 40% ad budget hike; import marketer to spend $20 mil in media for '98.(beer marketer Labatt USA)
- Marketer Labatt USA will raise spending approximately 40% on advertising and begin a 5-year, multimedia campaign to promote its different beer brands. The firm hopes to depose Heineken which, at 26% of the market, is the leading import/specialty beer marketer. The Labatt brands include Rolling Rock, Labatt Blue, Carlsberg, and...
- Research articles 1998-02-16
- Anheuser-Busch InBev reports smaller beer sales and revenues; Profits beat estimates
- [Get our Twitter updates here.] (First version; updates to follow.) Anheuser-Busch InBev, the world's biggest brewer, said beer sales in the third quarter dropped in the midst of a rough economy. But the company managed to make a bigger profit on the strength of cost savings and asset sales. The...
- News items 2009-11-12
- Industry in Ferment: "Big Beer Losing Sales to Smaller Rivals. (Originated from The Seattle Times)
- Nov. 19--Years ago, you could walk into a Seattle bar and have a very short conversation with the barkeep: "Beer, please." Now, it's a long conversation. The bartender is likely to give you a lon list of choices. Big beer is losing ground. Overall U.S. beer...
- Research articles 1993-11-19
- FEMSA Cerveza and Heineken USA reached a definitive agreement that will make Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the U.S.(News In A Minute)(Brief Article)
- FEMSA Cerveza and Heineken USA reached a definitive agreement that will make Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the U.S. Heineken USA will assume responsibility for the marketing, sales and distribution of the beer brands Tecate, Dos...
- Research articles 2004-06-28
- Agencies cannot live on ads alone.(Viewpoint)(Brief Article)
- DDB Worldwide has a problem. Anheuser-Busch thinks DDB makes nifty commercials, but the beer marketer decided to go elsewhere for a move into branded entertainment. DDB Worldwide has a problem. Anheuser-Busch thinks DDB makes nifty commercials, but the beer marketer decided to go elsewhere...
- Research articles 2004-08-09
- A-B cranks up Michelob ads, accents Light ; $50 mil budget for brand family will emphasize Latinos, women.(Anheuser-Busch Companies Inc.)
- Anheuser-Busch next year will launch its first female-targeted campaign for Michelob Light in several years, while boosting spending on the larger brand family by 20%. The beer marketer also will roll out a dark, specialty-type Michelob in the fall. Anheuser-Busch next year will launch its...
- Research articles 2000-07-17
- Constellation Brands Inc., an international producer and marketer of alcoholic beverages such as Corona beer and Fleischmann's vodka, completed the purchase of Canadian wine company Vincor International Inc. for $1.11 billion and the assumption of debt
- Constellation Brands Inc., an international producer and marketer of alcoholic beverages such as Corona beer and Fleischmann's vodka, completed the purchase of Canadian wine company Vincor International Inc. for $1.11 billion and the assumption of debt. Constellation acquired all of the issued and outstanding common shares of Vincor for a...
- Research articles 2006-06-12
- Fomento Economico Mexicano, S.A. de C.V., and Heineken NV announced that FEMSA Cerveza and Heineken USA have reached a definitive agreement that will make Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the Unit
- Fomento Economico Mexicano, S.A. de C.V., and Heineken NV announced that FEMSA Cerveza and Heineken USA have reached a definitive agreement that will make Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the United States. The three-year agreement signed between Wisdom Import Sales...
- Research articles 2004-06-28
- Genuine Draft tries to brew up interest with new attitude
- NEW YORK -- Premium beer sales have seen better times, but brewer SABMiller has high hopes for reviving its second-most-important brand, Miller Genuine Draft. Domestic premiums such as MGD, Budweiser and Coors once were the big barrels of the beer industry. Premium beer sales have dropped 22% since 2000,...
- Research articles 2006-05-22
- Anheuser-Busch extends market lead
- ST. LOUIS AP -- Anheuser-Busch extended its lead in the U.S. beer business last year, increasing its market share by 0.4 percentage point to 45.8 percent, according to the newsletter Beer Marketer's Insights. The newsletter estimated in its latest issue that the beer market grew 0.1 percent last year to...
- Research articles 1998-01-16
- Going Public Doesn't Pay for Pyramid Brewing
- Yesterday’s announcement that Burlington, Vermont’s Magic Hat Brewing Company plans to acquire Seattle’s Pyramid Breweries, Inc. may help the West Coast brewer turn a profit for the first time since 2002. Saddled by almost $1 million in annual costs associated with being public, Pyramid reported a $1.8 million loss in...
- Blog posts 2008-04-30
- From beer label to fashion label - an interesting brew.
- Jan 12, 2003 (The Advertiser - ABIX via COMTEX) From beer to fashion is not such a big step, according to Glenn Cooper, chairman of South Australian brewer, Cooper's. The company, working with marketer, Topline Promotions, through the Coopers General Store in Adelaide, is...
- Research articles 2003-01-12
- 1.5% of U.S. shipments: Brewers get bellyful of low-carb contenders.(News)(Brief Article)
- Byline: HILLARY CHURA and KATE MACARTHUR The low-carbohydrate beer category is getting fatter. From a standing start in 2002, low-carb beers now account for about 1.5% of U.S. shipments, according to Beer Marketer's Insights. Anheuser-Busch Cos.' Michelob Ultra is the dominant offering...
- Research articles 2004-01-05
- GORILLA MARKETING.(The Man Show beer)(Brief Article)
- Comedy Central's The Man Show, in cahoots with Panther Brewing Co., Norwood, Mass., introduced a new product that appears to be a marketer's dream. Taking advantage of a blatant glitch in the process of evolution, The Man Show's official beer was recently launched to target the...
- Research articles 2001-03-01
- Beer clears light sensitive hurdle. (Anheuser-Busch Companies Inc.)
- Anheuser-Busch's Michelob Golden Draft in faceted flint glass bottles is protected from light and breakage by a six-pack carrier with reclosable flaps. Every marketer puts much time and thought into the packaging choices for an important new product. Sometimes the decisions are right on...
- Research articles 1992-12-01
- Heineken USA Chief Marketer Resigns.(NATIONAL)(Stephen Davis)(Brief Article)
- NEW YORK -- Heineken USA said that Stephen Davis, svp of marketing, has submitted his resignation. Davis, who has been the chief marketing executive for nearly 10 years, will leave in early July. According to a statement from Heineken USA CEO Frans van der...
- Research articles 2005-05-13
- Heineken seeks shop for international projects.(The World)(Heineken USA Inc.)(Brief Article)
- Byline: Emma Hall [London] Heineken plans to add another shop to its roster to work on international projects and will hold meetings in London with agencies with international capabilities to review their creative work, according to the company. Search consultant Agency Insight is working...
- Research articles 2005-06-13
- Brewers' Association of America Convention - panel discussion
- The annual convention of the Brewers' Association of America was held in Boulder, CO, Oct. 25-27. One of the highlights of the program was a panel discussion moderated by Benj Steinman, of Beer Marketer's Insights. On the panel were a mix of brewers, wholesalers and importers, including: Rich Doyle, president...
- Research articles 1998-11-16
- USB working to pump up Grolsch - Weekly Specialty Beer Report - United States Beverage L.L.C - Brief Article
- United States Beverage, of Stamford, CT, the new marketers for Grolsch beers in the U.S., have announced the launch of an aggressive growth plan for the distribution, marketing and sales of Grolsch beers in the United States. USB became Grolsch's U.S. importer and marketer on January 1, 2002, and...
- Research articles 2002-02-18
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