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12 Resources for

beer

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BNET Resources

Beer: Defying the Laws of Supply and Demand
If you did a little happy dance when you learned that beer can actually be good for you, you may want to sit down before reading the rest of this post. Foreign Policy's Passport blog reports that beer "defies the laws of supply and demand." The post discusses how the...
Tags: Lori Deschene, Management, Internet, Strategy, Blogging, Retail, Beer, Irony
Blog posts 2007-11-13
Good News for Friday: Beer Can Be Good for You
Maybe you'll spend this weekend raking up the leaves in your front lawn. Maybe you'll hit the gym, chase around your toddler, or play a game of pick-up basketball with your friends. Whatever physical activity you do to work up a sweat, you may also feel the desire for...
Tags: Jessica Stillman, Sales, Sales Tools, Beer, Cold Calling
Blog posts 2007-11-02
The Beer Barrel as a VHF Cavity Resonator
In the 1970s, use of mobile radio frequencies was expanding dramatically and existing antennas were becoming heavily overloaded. The engineering solution was to introduce multiple transmitter combiners onto a single antenna using band-pass filters. The use of a beer barrel in this context shows how existing structures can be adapted...
Tags: Royal Academy Of Engineering, Radio Frequency, Transmitter, Beer, Network Technology, Networking
White papers 2004-02-20
Disruptive Innovation: Sending a Beer Cooler Into Space for $150
Two MIT students recently launched what amounted to a styrofoam beer cooler equipped with a cheap camera and GPS tracker to a height of 93,000 feet at the edge of space. Inspiration enough for innovation expert John Sviokla to rethink his Innovation Toolkit. by Sean Silverthorne
Tags: Innovation, Beer, GPS, Leadership, Handhelds, Strategy, Consumer Electronics, Personal Technology, Management, Hardware, Sean Silverthorne
Blog posts 2009-10-27
Unemployed Seattle Creative Seeks Free Beer in Publicis Job Application
Anthony Godoy, an unemployed Seattle creative, sent a job application letter to Publicis that says he only wants the job for the money and the free beer (provided at the agency on Fridays, apparently). by Jim Edwards
Tags: Job, Beer, Seattle, Recruitment & Selection, Human Resources, Workforce Management, Jim Edwards
Blog posts 2009-05-14
Can a Light Stella Artois Win Over the Snobs?
Has InBev gone native already? In what seems like an abomination, the Belgian brewer that recently inked a deal to acquire Anheuser Busch is planning a low-cal -- and worse, reduced-alcohol -- version of Stella Artois, its fine, pilsner-ish lager. The whole branding campaign behind Stella is...
Tags: Beer, Brewer, Busch, Legere, Branding, Food & Beverage, Marketing, Manufacturing, Dan Mitchell
Blog posts 2008-08-12
Beer is the Hooch of Choice of "Millennials"
A study published by Nielsen’s Consumer Insight finds that "millennials" â€" i.e. people in their 20s â€" generally prefer beer over other alcoholic beverages. Of course, studies conducted in just about any other decade would have found the same thing. (One possible exception: the unfortunate wine-cooler era of the mid-1980s.)...
Tags: Beer, Wine, Marketing Research, Marketing, Dan Mitchell
Blog posts 2008-05-23
Molson Coors Donates Beer-Derived Ethanol to Dems
Molson Coors is donating ethanol made from "beer waste" to the Democratic National Convention in Denver. This is amusing for a couple of reasons. First of all, "beer waste?" This is a new one on me, but apparently, since 1996 Coors has been making E85 ethanol out...
Tags: Beer, Democratic National Convention, Molson Coors, Mergers & Acquisitions, Investment, Finance, Dan Mitchell
Blog posts 2008-05-21
Going Public Doesn't Pay for Pyramid Brewing
Yesterday’s announcement that Burlington, Vermont’s Magic Hat Brewing Company plans to acquire Seattle’s Pyramid Breweries, Inc. may help the West Coast brewer turn a profit for the first time since 2002. Saddled by almost $1 million in annual costs associated with being public, Pyramid reported a $1.8 million loss in...
Tags: Coast, Craft, Beer, Brewery, Mergers & Acquisitions, Branding, Investment, Finance, Marketing, Nicole Solis
Blog posts 2008-04-30
Miller Brewing Bets on Blend of 'Craft' and 'Lite'
Can "lite" and "craft" really co-exist in the same beer? Miller Brewing obviously thinks so, having declared that its forthcoming Miller Lite Brewers Collection will combine "the best of both worlds." Connoisseurs may think otherwise. by Dan Mitchell
Tags: Beer, Miller Brewing Obviously, Sales Strategy, Blogging, Sales Force Management, Operational Accounting, Marketing Research, Sales, Internet, Finance, Marketing, Dan Mitchell
Blog posts 2008-04-07
Insight Into Ancient Egyptian Beer Brewing Using Current Folkloristic Methods
In order to understand the brewing process in ancient Egypt, a new folkloristic approach was extensively investigated using the current traditional, home-produced alcoholic foods and beverages found in Asia, Africa, and Latin America. Studies revealed that the beer bread of ancient Egypt was a good starter that 'protected' beer from...
Tags: Beer, Egypt, Food & Beverage, Manufacturing
White papers 2003-07-23
Is This BUD for You? A Volatility Opportunity
Jack Walker submits: From St Louis, Anheuser-Busch Companies Inc. BUD (56.93) makes and distributes beer in the United States and internationally. The domestic beers are Budweiser, Michelob, Busch, and Natural brand names. BUD is in the process of being acquired by Belgian-Brazilian InBev at 70 in a deal that...
Tags: Volatility, Beer, Seeking Alpha, Investment, Branding, Finance, Marketing, Jack Walker, Anheuser-Busch, Retail
External links 2008-10-27

Additional Resources

Top 10 Almost-Too-Sexy Beer Ads
Beer commercials are famous for using sex to sell the product.  And that's extremely odd, considering it's a product that universally makes men less attractive to women.  However, since Sales Machine's Friday Video posts often examine different kinds of video marketing, I'd be remiss if I didn't spend at least...
Tags: Advertisement, Beer Commercial, Beer Ad, HERE, Corporate Communications, Marketing, Geoffrey James
Blog posts 2009-09-04
RUSSIA: BUDWEISER "BUD" BEER TO BE DISTRIBUTED IN RUSSIA.(Brief Article)
Anheuser-Busch, the leading beer company, has announced that it plans to start distributing its Bud brand of beer in Russia. The beer company plans to introduce Budweiser beer on a limited basis to up market bars in Moscow and in St. Petersburg, acco Anheuser-Busch, the leading...
Tags: Anheuser-Busch, Budweiser
Research articles 2002-02-26
The bearish beer market: overall c-store volume grows, despite number of c-stores selling beer declines.(CONVENIENCECONSUMER: BEER)
CONVENIENCE/GASOLINE SITES comprise the second largest distribution channel for beer in the United States and only on-premises venues carry more beer. In 2003, beer volume overall, as well as in c-stores, barely increased. C-store beer volume moving in line with the national market was significant, however,...
Tags: C-Stores Inc.
Research articles 2004-12-01
The bearish beer market: overall c-store volume grows, despite number of c-stores selling beer declines.(CONVENIENCECONSUMER: BEER)
CONVENIENCE/GASOLINE SITES comprise the second largest distribution channel for beer in the United States and only on-premises venues carry more beer. In 2003, beer volume overall, as well as in c-stores, barely increased. C-store beer volume moving in line with the national market was significant, however,...
Tags: C-Stores Inc.
Research articles 2004-12-01
Beer Marketers Still Slow To Pour Dollars Online
(Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
Tags: Advertisement, Brand, Beverage, Beer Marketer, InBev, A-B, Branding, Marketing, David P. Hamilton
Blog posts 2008-07-16
Beer Ace II - Brief Article
Shurflo introduces the Beer Ace II, the ultimate beer dispense method. Beer Ace II is a universal beer pump that can handle all types of beer from ales to lager to casks, adding pressure to the system without affecting the CO2 content of the beer. NSF and SK approved, the...
Tags: National Science Foundation
Research articles 2000-05-01
Samuel Adams® Encourages Beer Lovers to Exercise Their Right for Quality Beer; Brewer Campaigns Across Country Collecting Signatures for Beer Drinker's Bill of Rights
BOSTON -- On July 4th, 1776, Americans claimed their independence from England and paved the way for the creation of the U.S. Constitution. So it's only fitting that beer drinkers across the country will be celebrating their independence from less flavorful beer during American Beer Month July by signing their...
Tags: Boston Beer Company Inc.
Research articles 2005-06-30
One Beer Enthusiast Goes from Beer Drinker to Beer Taster for Samuel Adams
BOSTON -- In his first role as Beer Taster for Samuel Adams, Stephan Fogleman LEFT from Baltimore, Maryland, kicked-off the Samuel Adams Beer Lover's Choice Program at the Samuel Adams Brewery in Boston on Friday, September 16. Fogleman was selected during the final round of the "Great American Beer Challenge"...
Tags: Boston Beer Company Inc.
Research articles 2005-09-19
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