Resources

4 Resources for

behavior and marketing research

Subscribe to this listing via:
RSS
Email

Did you mean organizational behavior (12 results)

BNET Resources

Fleet Purchase Behavior: Decision Processes and Implications for New Vehicle Technologies and Fuels: Vehicle fleets are a poorly understood part of the economy. They are important, though, in that they purchase a large share of light-duty vehicles, and are often targeted by governments as agents of change. This paper investigates fleet purchase behavior, using focus groups, interviews, and mail and telephone surveys. It...; Tags: Tools & Techniques, Marketing research, Reed Elsevier Inc., fleet, decision-making, focus group, agent, survey, phone, industry; White papers 2005-02-16
Two Avenues for Encouraging Conservation Behaviors: Environmental organizations and natural resource agencies often seek education and communication strategies to encourage effective conservation behaviors. This paper extends the discussion from the Conservation Psychology Dialogue in May 2002 to define two broad avenues for activities that may nudge individuals and society toward more responsible environmental behaviors: the specific...; Tags: education, marketing, strategy, environment; White papers 2004-02-02
Eight Self Defeating Behaviors Crippling your Marketing and How to Get Rid of them and Make More Money!: You'd think business owners would be doing everything possible to improve the return on their marketing --especially given this punk economic climate. But it just isn't true. It is seen daily that supposedly intelligent business people literally throwing their money away by engaging in a series of entirely self-defeating, completely...; Tags: Marketing research, marketing; White papers 2003-01-01
A Panic-Prone Pack? The Behavior of Emerging Market Mutual Funds: This paper explores the behavior of emerging market mutual funds. An examination of the individual crises shows that, on average, funds withdrew money one month prior to the events. The paper also reveals that the funds tend to follow momentum strategies, selling past losers and buying past winners, but their...; Tags: Financial services, Marketing research, IMF, emerging market, mutual fund; White papers 2000-12-01

Additional Resources

Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs: FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was presented at Nielsen...; Articles 2009-06-08

American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing Brings You the Often Surprising Facts about Reproductive Health: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/8952bc/american_sexual_be) has announced the addition of the "American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing" report to their offering. To create this ground-breaking volume, the New Strategist editors sifted through reams of data from the National Survey of Family Growth,...; Articles 2008-07-16
American Generations: Who They Are and How They Think, 6th Edition out Now: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/7b1abf/american_generatio) has announced the addition of the "American Generations: Who They Are and How They Think, 6th Edition" report to their offering. The sixth edition of American Generations: Who They Are and How They Live is a superior resource for researchers who...; Articles 2008-07-14
By the End of 2009, More Than Two-Thirds of the US Population Will Be Going Online According to the Report 'Behavioral Targeting Attitudes: the Privacy Issues': DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/aeefc3/behavioral_targeti) has announced the addition of eMarketer's new report "Behavioral Targeting Attitudes: The Privacy Issues" to their offering. This report explores the pros and cons of a new advertising tactic that many see as promising, and others view as threatening. By the...; Articles 2008-07-10
Research Reveals the Role Email Personalization Plays in Top Performing Organizations: Email marketing is one of the most profitablemarketing channels because it is simple, affordable, and measurable.Consequently, email is also one of the most widely used marketing channels.With increased competition for the customers' time, wallet, and mindshare,top performing organizations are maximizing the effectiveness of theiremail campaigns by personalizing outbound marketing messages....; Articles 2008-07-10
Unintentional Employee Misuse Top Driver for Enterprise Email Risk: MessageGate Activity Profiles Reveal Top Causes for Unnecessary Enterprise Risk Vulnerability BELLEVUE, Wash. -- MessageGate, Inc., a leader in enterprise email controls for corporate risk management, today released market insights that identify the top drivers for rising enterprise email risk. The research findings name employee email misuse and...; Articles 2008-07-09
Pioneer Behavioral Health Appoints Peter J. Whalen as National Marketing Director: PHC, Inc. (AMEX: PHC), d.b.a. PioneerBehavioral Health, a leading provider of inpatient and outpatientbehavioral health services and pharmaceutical research, hired Peter J.Whalen, former national marketing director for Concorde, Inc., as PHC'snational marketing director, effective July 7. Whalen will oversee the company's national marketing activities and willreport to PHC Senior Vice...; Articles 2008-07-08
A Comprehensive Analysis of Gift Registries in the United States 2008, Including Market Trends and Opportunities for Major Industry Players: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/ccbe32/gift_registries_in) has announced the addition of the "Gift Registries in the United States 2008" report to their offering. Gift registries are available at nearly every store we walk into ranging from traditional wedding registries to graduation and housewarming registries. As gift registries...; Articles 2008-07-02
Engauge Marketing Launches New Strategy for Pert Plus: Agency Creates Philosophy that Connects with Consumers PITTSBURGH, July 1 /PRNewswire/ -- Marketing agency Engauge ( http://www.engauge.com/ ) has conducted behavioral research and developed a new campaign for Innovative Brands, owner of Pert Plus 2-in-1 shampoo and conditioner. (Logo: http://www.newscom.com/cgi-bin/prnh/20071031/CLW085LOGO ) Through...; Articles 2008-07-01
SeeWhy Announces Version 3.4 to Drive Online 1-to-1 Marketing: * Software enables heads of ecommerce to deploy advanced, real-time, behavioral profiling applications for individual customers * Generates 18 times more lift and 9 times more revenue compared to traditional marketing techniques WINDSOR, United Kingdom -- SeeWhy Software, the creator of the first event intelligence platform,...; Articles 2008-06-30
Research and Markets: The Essential Guide to Fostering an Innovative Business Climate is Now Available: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/c82468/essentials_guide) has announced the addition of the "Essentials Guide: How to Foster an Innovative Climate" report to their offering. Do you want to make innovation part of your organization's internal DNA? If your organizational culture is not supportive of innovation, this guide...; Articles 2008-06-30
Analysis of the Attitudes and Behaviors of U.S. Vehicle Modification Enthusiasts: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/a3b1e6/analysis_of_the_at) has announced the addition of Frost & Sullivan's new report "Analysis of the Attitudes and Behaviors of U.S. Vehicle Modification Enthusiasts" to their offering. Enthusiasm for Vehicle Modifications Continues Unabated in the United States As the rise in fuel...; Articles 2008-06-30
The Best Brand? No Brand.: “I’m not much of a consumer.” It’s a refrain that New York Times columnist Rob Walker heard a lot while researching “Buying In,” his fascinating new book about the dialogue between who we are and what we buy. His salient point: while none of us likes to think of himself...; Articles 2008-06-30
Research and Markets: Sony vs. Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy: DUBLIN, Ireland -- Research and Markets http://www.researchandmarkets.com/research/57e41f/sony_vs_samsung_t has announced the addition of the "Sony vs Samsung: The Inside Story of the Electronics' Giants Battle For Global Supremacy" report to their offering. Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two...; Articles 2008-06-27
We Are Local: Experian Consumer Research Celebrates 5th Year Anniversary of Local Consumer Study: Experian ConsumerResearch is announcing the five year anniversary of the Experian Local Consumer Study , which profilesconsumer demographics, lifestyles, opinions, behaviors, and media usage for210 media markets in the U.S. Over the past five years, the Local Consumer Study has been utilized byhundreds of companies across the country....; Articles 2008-06-26
Analyse the UK Health Drinks Market as Convenience and Health Concerns Drive the Sales of Health and Energy Drinks: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/c4e7bf/uk_health_drinks_m) has announced the addition of the "UK Health Drinks Market" report to their offering. Health and energy drinks have emerged as the most profitable and growing segment of the overall soft drinks industry in the UK. Unlike carbonated drinks, whose sales...; Articles 2008-06-25

<< Previous
page 1 of 1
Next >>

Resources

behavior and marketing research

BNET Resources

Additional Resources

Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors