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organizational behavior (12 results)
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- Optas Best Practice: Driving Consumer Behavior
- In high-involvement decisions like pharmaceutical therapy choice there are multiple decision points that can make or break a brand's success in driving Rx. It is important that the brand deliver the proper level of education, motivation and support to properly meet the needs of each patient. Further the brand should...
- White papers 2006-02-14
- Why Good PR Warrants Your Attention
- It all happens when a person does something positive about the behaviors of those important external audiences of his that most affect the operation. In particular when the person persuades those key outside folks to his way of thinking, then help move them to take actions that allow the department,...
- White papers 2005-02-27
- Fleet Purchase Behavior: Decision Processes and Implications for New Vehicle Technologies and Fuels
- Vehicle fleets are a poorly understood part of the economy. They are important, though, in that they purchase a large share of light-duty vehicles, and are often targeted by governments as agents of change. This paper investigates fleet purchase behavior, using focus groups, interviews, and mail and telephone surveys. It...
- White papers 2005-02-16
- Right PR Empowers a Manager
- The right action plan - the right blueprint - helps a person to achieve a certain kind of success. And it does so by getting everyone working towards the same external audience behaviors. For example: people act on their own perception of the facts before them, which leads to predictable...
- White papers 2004-10-14
- Two Avenues for Encouraging Conservation Behaviors
- Environmental organizations and natural resource agencies often seek education and communication strategies to encourage effective conservation behaviors. This paper extends the discussion from the Conservation Psychology Dialogue in May 2002 to define two broad avenues for activities that may nudge individuals and society toward more responsible environmental behaviors: the specific...
- White papers 2004-02-02
- Make Your PR Budget Work Harder
- Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives. A good first step is to base the restructure on a reality like this: People act on their own perception...
- White papers 2003-10-02
- Want PR's Full Value?
- Make sure somebody is worrying about those outside audience behaviors you need to help reach your objectives. This means the kind of behaviors you like: prospective buyers browsing your services or products; specifying sources or major donors thinking about you; more frequent repeat purchases; new proposals for joint ventures or...
- White papers 2003-09-15
- When Tactics Are Not Enough
- Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the...
- White papers 2003-09-12
- Eight Self Defeating Behaviors Crippling your Marketing and How to Get Rid of them and Make More Money!
- You'd think business owners would be doing everything possible to improve the return on their marketing --especially given this punk economic climate. But it just isn't true. It is seen daily that supposedly intelligent business people literally throwing their money away by engaging in a series of entirely self-defeating, completely...
- White papers 2003-01-01
- How Public Relations Can Help Your Business
- Do you worry about certain behaviors among the most important audiences because those behaviors are crucial to achieving the organization's objectives? If the answer is yes, then he needs public relations. We learned long ago that people act on their own perceptions of the facts, leading to predictable behaviors about...
- White papers 2003-01-01
- Yes, Public Relations Can Help Your Business
- It was learned long ago that people act on their own perceptions of the facts, leading to predictable behaviors about which something can be done. Therefore, a public relation tries to create change or reinforce that opinion by reaching, persuading, and moving-to-desired-action the very people whose behaviors affect an organization....
- White papers 2003-01-01
- Woodhead Behavior & The Pricing Of Residential Mortgages
- Mortgage terminations arise because borrowers exercise options. This paper investigates the apparently irrational behavior of those borrowers who do not terminate their mortgages even when the exercise value of the option is deeply in the money.The article develops an option-based empirical model to analyze this phenomenon -- the behavior of...
- White papers 2002-12-01
- A Panic-Prone Pack? The Behavior of Emerging Market Mutual Funds
- This paper explores the behavior of emerging market mutual funds. An examination of the individual crises shows that, on average, funds withdrew money one month prior to the events. The paper also reveals that the funds tend to follow momentum strategies, selling past losers and buying past winners, but their...
- White papers 2000-12-01
Additional Resources
- Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse Clubs
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen and NMI Analysis: Green Consumers Spend More in Warehouse ClubsC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Nielsen Company and the Natural Marketing Institute have unveiled results connecting green consumers attitudes to their shopping behavior. The analysis was presented at Nielsen...
- Articles 2009-06-08
- Nielsen Reports on Consumer Goods Categories That Are Most Immune, Most Vulnerable to Recession
- FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Nielsen Reports on Consumer Goods Categories That Are Most Immune, Most Vulnerable to RecessionC2008 - CloseUpMedia - newsdesk@closeupmedia.com As the economic downturn causes consumers to reprioritize their spending habits and forces consumer packaged goods manufacturers and retailers to reevaluate their consumer marketing strategies,...
- Articles 2009-06-08
- Collarity Selected by AlwaysOn as an AO Global 250 Winner
- Collarity, a leader in integrated on-sitebehavioral segment targeting for web publishers, today announced that ithas been chosen by AlwaysOn as one of the AO Global 250 Winners. Inclusionin the AO Global 250 signifies major developments in the creation of newbusiness opportunities in the global technology industries. Collarity wasspecially selected...
- Articles 2008-07-17
- Language Weaver Expert Says New Technology is Causing Translation Software to Make a Strong Comeback
- LOS ANGELES -- Hannah Grap, one of Language Weaver's resident translation technology specialists, will present at the 9th Annual Conference of the Translation Company Division of the American Translators Association (ATA-TCD) in Denver on Friday, July 18. Grap will discuss how and why new technology has machine translation making a...
- Articles 2008-07-16
- American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing Brings You the Often Surprising Facts about Reproductive Health
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/8952bc/american_sexual_be) has announced the addition of the "American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing" report to their offering. To create this ground-breaking volume, the New Strategist editors sifted through reams of data from the National Survey of Family Growth,...
- Articles 2008-07-16
- Coremetrics Implements Intelligent Offer to Enhance Online Shopping Experience for Office Depot Customers
- Coremetrics Intelligent Offer Presents Relevant Recommendations Based on Visitor Behavior/Product Affinities SAN MATEO, Calif., July 15 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Office Depot , a leading global provider of office products and services, is using Coremetrics Intelligent Offer...
- Articles 2008-07-15
- Paul Levine Joins Zvents Board of Directors
- Zvents , a local search and advertising network featuringevent listings to promote local businesses, today announced that PaulLevine, Vice President of Marketing of AdBrite , has joined Zvents' board ofdirectors. "We're very pleased that Paul has joined our board," said Ethan Stock,Zvents CEO and co-founder. "Paul's considerable experience...
- Articles 2008-07-15
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