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- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Former Expedia Executive Bill Ruckelshaus Joins Behavioral Targeting Leader Revenue Science as CFO
- NEW YORK -- Revenue Science, Inc., the global standard in behavioral targeting, announced today that it has named Bill Ruckelshaus as its new Chief Financial Officer. Effective immediately, Ruckelshaus will take over all financial responsibilities of the company.
- Research articles 2006-05-10
- JupiterResearch Reports Behavioral Targeting Is Transforming Effectiveness of Online Advertising Campaigns; One in Four Online Advertisers Will Be Using Behavioral Targeting By 2007
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reports that advertisers and agencies that have tested early online behavioral targeting services are yielding positive results. Detailed in a new report, "Effective Targeting," JupiterResearch estimates that one in four online...
- Research articles 2006-06-14
- TRUSTe Report Reveals Consumer Awareness and Attitudes About Behavioral Targeting
- Consumer privacy organization TRUSTe announced today the results of a study conducted by global market insight and information group TNS regarding American Internet users' knowledge, attitudes and concerns about behavioral targeting and its implications on their online privacy. Overall results indicate a high level of awareness that internet activities...
- Research articles 2008-03-28
- Omniture Awarded a Patent Related to Behavioral Targeting, Testing and Content Optimization
- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,260,551). The patent is generally directed to performance optimization, and relates to online real-time behavioral...
- Research articles 2007-09-11
- Revenue Science Enters 2005 With Major Client Wins; Autobytel Inc., Bolt, Morningstar, and Smart Money Sign On
- NEW YORK -- Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it has signed four premium, national-reach Web sites as new customers for its behavioral targeting services. The new offering by these clients will enable Fortune 1000 brand advertisers who are focused on...
- Research articles 2005-01-06
- The New York Times Company Selects Revenue Science for Behavioral Targeting
- NEW YORK -- Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that The New York Times Company has selected the company to provide its best-in-class behavioral targeting capabilities for NYTimes.com, About.com and IHT.com.
- Research articles 2007-08-21
- Revenue Science to Enable Behavioral Targeting for Shopping.com; Inclusion of Epinions Will Add Diverse, Rich Behavior to Create Highly-Targeted Audiences
- NEW YORK -- Revenue Science, the global standard in behavioral targeting, announced today that it has been selected by Shopping.com, the pioneer in online comparison shopping, to help deliver more relevant advertising through behavioral targeting to audiences on Shopping.com as well as its premier consumer reviews site Epinions.
- Research articles 2006-02-02
- Andreas Weigend, Former Amazon.com Chief Scientist, Joins Poindexter Systems; Leading Behavioral Targeting Guru Brings World Renowned Consumer Targeting Expertise
- NEW YORK -- Poindexter Systems, (www.poindextersystems.com), a leading provider of behavioral targeting solutions for advertisers, today announced that Dr. Andreas Weigend will serve as its Chief Scientist. Dr. Weigend is an expert in data mining and consumer behavior. As the former Chief Scientist of Amazon.com, he developed predictive models for...
- Research articles 2005-02-22
- AOL Completes Acquisition of Behavioral Targeting Firm TACODA
- DULLES, Va. -- AOL announced today that it has completed its acquisition of TACODA, a company that specializes in behavioral targeting solutions for advertisers and publishers. AOL originally announced its intention to acquire TACODA on July 24, 2007. TACODA will operate as a wholly owned subsidiary of AOL.
- Research articles 2007-09-06
- Gannett Selects Revenue Science as New Behavioral Targeting Partner; Advanced Targeting to Be Available on 100 News Web Sites
- NEW YORK -- Gannett Co., Inc., the leading international news and information company that publishes 90 daily newspapers and owns 23 TV stations in the U.S., announced today that it has selected Revenue Science as its new behavioral targeting partner. Gannett now will be able to provide behaviorally targeted advertising...
- Research articles 2006-09-25
- 24/7 Real Media Issues New Behavioral Targeting Report; Shares Best Practices Gleaned From Q2 2005 Campaign Results; Retargeting Shown to Be Highly Effective in Converting Existing Leads to Sales
- NEW YORK -- Highlights of Key Findings:
- Research articles 2005-11-07
- NetPlus Marketing President and CSO Denise Zimmerman and ValueClick GM David Yovanno to Provide Expertise for Integrating Behavioral Targeting at OMMA East
- Today, top 50 interactive agency NetPlus Marketing and ValueClick Inc. (NASDAQ: VCLK), one of the world's largest online marketing companies, announced that the two companies will co-present a workshop on behavioral targeting at OMMA East 2006. Denise Zimmerman, president and CSO of NetPlus, will partner with ValueClick general manager of...
- Research articles 2006-09-22
- NBC Universal Signs Agreement with Simmons Research as Network Moves towards Behavioral Targeting; NBC Can Now Identify Prospects Based on Consumer Viewing Habits
- FORT LAUDERDALE, Fla. -- Simmons Research, an Experian company and leading authority on the behavior of the American consumer, today announced it has signed a deal to provide NBC Universal with Television TV BehaviorGraphics, Simmons' innovative behavior targeting technology. This deal signifies the importance NBC Universal places on alternative behavioral...
- Research articles 2006-02-07
- PRIMEDIA Automotive Digital Teams with Revenue Science to Offer Behavioral Targeting to Advertisers
- - Agreement Will Give Advertisers Clear View of In-Market Automotive Buyers and Auto Enthusiasts Across Leading Network of Sites -
- Research articles 2007-05-31
- 24/7 Real Media Unveils Open AdStream® 6 - The Industry's First Solution That Integrates Ad Serving, Web Analytics and Behavioral Targeting
- NEW YORK -- Next Generation Ad Management Platform Gives Publishers Unprecedented Clarity, Control and Targeting Capabilities for Maximum Revenue Generating Potential
- Research articles 2006-04-24
- AOL's Platform-A and Its Behavioral Targeting Solution, TACODA, Join PointRoll Included Program
- CONSHOHOCKEN, Pa. -- PointRoll, the leading provider of rich media technology solutions, today announced the addition of Platform-A and TACODA, a leader in behavioral targeting, to its flagship Included Program. The Included Program comprises elite publishers who understand the value of rich media and offer advertisers PointRoll placements for the...
- Research articles 2008-06-09
- AOL Enters into Agreement to Acquire Behavioral Targeting Firm TACODA
- Acquisition Will Build on AOL's Efforts to Offer Advanced Targeting Solutions to Advertisers and Publishers
- Research articles 2007-07-24
- 24/7 Real Media Study Shows Behavioral Targeting Delivers Improved Performance to Online Advertisers and Increased Value to Publishers
- NEW YORK -- First in Series of Quarterly Research Reports Reveals Results and Key Findings from Campaigns Conducted in Q4 2004
- Research articles 2005-04-04
- Halifax to Implement Omniture TouchClarity for Behavioral Targeting
- Halifax is to implement behavioral targeting from Omniture TouchClarityTM (NASDAQ: OMTR) in order to increase sales and conversion rates for online products and marketing campaigns. Halifax is the UK's largest savings provider and mortgage lender, and is the leading provider of many financial products ranging from current accounts to online...
- Research articles 2007-09-26
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