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	<title><![CDATA[behavioral targeting Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/behavioral+targeting.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to behavioral targeting]]></description>
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	<language>en-us</language>
	<item>
		<title><![CDATA[2009 Study: Consumer Attitudes About Behavioral Targeting]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1115621]]></link>
		<description><![CDATA[Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 04 Mar 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/truste.html"><![CDATA[TRUSTe]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
	</item>
	<item>
		<title><![CDATA[Ad Industry Roundup: Goodmail; NAI; Social Media Ads (Still) Struggling; Quantcast]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-ad-industry-roundup-goodmail-nai-social-media-ads-still-struggling-quan%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ -- Goodmail to launch video-in-email ad system; *Comcast*, Cox, *AOL*, *Yahoo* as partners: Goodmail Systems, a Silicon Valley-based email marketing provider is slated to roll out an email video system called Certified Video next year. Comcast (NSDQ: CMCSA), Cox, AOL (NYSE: TWX) and Yahoo (NSDQ: YHOO) have already joined...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 16 Dec 2008 20:35:02 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
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		<category domain="http://resources.bnet.com/topic/time+warner+inc..html"><![CDATA[Time Warner Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMCSA</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TWX</category>
		<category domain="tickers">CMCSA,TWX</category>
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	<item>
		<title><![CDATA[Behavioral Targeting Has Its Day in the UK]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000235/behavioral-targeting-has-its-day-in-the-uk/]]></link>
		<description><![CDATA[British behavioral targeting firm Phorm will begin a limited test tomorrow in the UK, working with ISP British TelecomÃ‚Â  to launch what it dubs its Webwise platform. Phorm will work directly with British Telecom, monitoring users web surfing habits to deliver up more relevant advertising. A whole host of questions...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Sep 2008 22:08:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/british+telecommunications.html"><![CDATA[British Telecommunications]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/u.k..html"><![CDATA[U.K.]]></category>
		<category domain="http://resources.bnet.com/topic/phorm.html"><![CDATA[Phorm]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BTY</category>
		<category domain="tickers">BTY</category>
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	<item>
		<title><![CDATA[Q&A: Will Behavioral Targeting See Regulation?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000183/qa-will-behavoiral-targeting-see-regulation/]]></link>
		<description><![CDATA[This week, I'll be asking  some of the big questions I have about the advertising industry to people who have skin in the game.    BNET: Will the controversy surrounding NebuAd ultimately bring harsher regulation into behavioral targeting?    Michael Katz, CEO, interCLICK: One of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 14 Aug 2008 14:41:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/nebuad.html"><![CDATA[NebuAd]]></category>
		<category domain="http://resources.bnet.com/topic/network+advertising+initiative.html"><![CDATA[Network Advertising Initiative]]></category>
		<category domain="http://resources.bnet.com/topic/regulation.html"><![CDATA[Regulation]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Beleaguered NebuAd Laying Off Employees]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000189/beleaguered-nebuad-laying-off-employees/]]></link>
		<description><![CDATA[It's been a terrible month for NebuAd. While sizzling underneath the Congressional magnifying glass, the company is being forced to shed employees, according to MediaPost.    Behavioral targeting is a tough market currently, as more and more web users and regulators become aware of that their surfing leaves...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 Aug 2008 16:01:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/nebuad.html"><![CDATA[NebuAd]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[Consumers Love/Hate Relationship with Behavioral Targeting]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000135/consumers-lovehate-relationship-with-behavioral-targeting/]]></link>
		<description><![CDATA[An interesting study put out Monday by eMarketer, showing the double-edged sword the online advertising industry is balancing itself on. One the one hand: despite all the hype of about online, people generally don't like online advertising, no matter what kind. Banner ads, rich media, videos -- to each one...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Jul 2008 19:51:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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	<item>
		<title><![CDATA[AOL's Platform-A and Its Behavioral Targeting Solution, TACODA, Join PointRoll Included Program]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_9/ai_n25490244]]></link>
		<description><![CDATA[CONSHOHOCKEN, Pa. -- PointRoll, the leading provider of rich media technology solutions, today announced the addition of Platform-A and TACODA, a leader in behavioral targeting, to its flagship Included Program. The Included Program comprises elite publishers who understand the value of rich media and offer advertisers PointRoll placements for the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/rich+media.html"><![CDATA[rich media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[What Is Behavioral Targeting?]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-199800.html]]></link>
		<description><![CDATA[Better, more sophisticated software analytic tools are allowing  Web advertisers to precisely target ads to their most coveted consumers                         How It Works   ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 01 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">F,PEP,PG,SNE</category>
	</item>
	<item>
		<title><![CDATA[AOL's Platform A Lays Off 100 Employees]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100028/aols-platform-a-lays-off-100-employees/]]></link>
		<description><![CDATA[Whoops. After I said it looked like Platform A had dodged a bullet last week, after landing a rather large deal with Viacom and placing first among comScore's ad network rankings, the company announced plans to lose 100 employees over the weekend. From the Washington Post story:   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 21 Apr 2008 18:37:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising.com.html"><![CDATA[Advertising.com]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[Behavioral Targeting]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[TRUSTe Report Reveals Consumer Awareness and Attitudes About Behavioral Targeting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200803/ai_n24971177]]></link>
		<description><![CDATA[Consumer privacy organization TRUSTe announced today the results of a study conducted by global market insight and information group TNS regarding American Internet users' knowledge, attitudes and concerns about behavioral targeting and its implications on their online privacy.  Overall results indicate a high level of awareness that internet activities...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 28 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Halifax to Implement Omniture TouchClarity for Behavioral Targeting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200709/ai_n20516266]]></link>
		<description><![CDATA[Halifax is to implement behavioral targeting from Omniture TouchClarityTM (NASDAQ: OMTR) in order to increase sales and conversion rates for online products and marketing campaigns. Halifax is the UK's largest savings provider and mortgage lender, and is the leading provider of many financial products ranging from current accounts to online...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 26 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
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	<item>
		<title><![CDATA[Omniture Awarded a Patent Related to Behavioral Targeting, Testing and Content Optimization]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200709/ai_n19510333]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,260,551). The patent is generally directed to performance optimization, and relates to online real-time behavioral...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 11 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
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	<item>
		<title><![CDATA[AOL Completes Acquisition of Behavioral Targeting Firm TACODA]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_6/ai_n27366300]]></link>
		<description><![CDATA[DULLES, Va. -- AOL announced today that it has completed its acquisition of TACODA, a company that specializes in behavioral targeting solutions for advertisers and publishers. AOL originally announced its intention to acquire TACODA on July 24, 2007. TACODA will operate as a wholly owned subsidiary of AOL.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/tacoda.html"><![CDATA[Tacoda]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The New York Times Company Selects Revenue Science for Behavioral Targeting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_August_21/ai_n27349707]]></link>
		<description><![CDATA[NEW YORK -- Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that The New York Times Company has selected the company to provide its best-in-class behavioral targeting capabilities for NYTimes.com, About.com and IHT.com.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 21 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/new+york+times+co..html"><![CDATA[New York Times Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NYT</category>
		<category domain="tickers">NYT</category>
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	<item>
		<title><![CDATA[AOL Enters into Agreement to Acquire Behavioral Targeting Firm TACODA]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_24/ai_n27319043]]></link>
		<description><![CDATA[Acquisition Will Build on AOL's Efforts to Offer Advanced Targeting Solutions to Advertisers and Publishers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 24 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[PRIMEDIA Automotive Digital Teams with Revenue Science to Offer Behavioral Targeting to Advertisers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_31/ai_n27258994]]></link>
		<description><![CDATA[- Agreement Will Give Advertisers Clear View of In-Market Automotive Buyers and Auto Enthusiasts Across Leading Network of Sites -]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Spiegel Brands Chooses Omniture's Integrated Platform to Optimize Search Marketing, Merchandising Promotions and Behavioral Targeting]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200704/ai_n19046808]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of  online business optimization software , today announced that  Spiegel Brands Inc ., a leading retailer in women's apparel and home décor, has selected Omniture's integrated online business optimization platform to automate their search marketing strategy, ensure the most relevant offers...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Gannett Selects Revenue Science as New Behavioral Targeting Partner; Advanced Targeting to Be Available on 100 News Web Sites]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_25/ai_n27050537]]></link>
		<description><![CDATA[NEW YORK -- Gannett Co., Inc., the leading international news and information company that publishes 90 daily newspapers and owns 23 TV stations in the U.S., announced today that it has selected Revenue Science as its new behavioral targeting partner. Gannett now will be able to provide behaviorally targeted advertising...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/gannett+co.+inc..html"><![CDATA[Gannett Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web site]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GCI</category>
		<category domain="tickers">GCI</category>
	</item>
	<item>
		<title><![CDATA[NetPlus Marketing President and CSO Denise Zimmerman and ValueClick GM David Yovanno to Provide Expertise for Integrating Behavioral Targeting at OMMA East]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200609/ai_n16741905]]></link>
		<description><![CDATA[Today, top 50 interactive agency NetPlus Marketing and ValueClick Inc. (NASDAQ: VCLK), one of the world's largest online marketing companies, announced that the two companies will co-present a workshop on behavioral targeting at OMMA East 2006. Denise Zimmerman, president and CSO of NetPlus, will partner with ValueClick general manager of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 22 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
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		<title><![CDATA[JupiterResearch Reports Behavioral Targeting Is Transforming Effectiveness of Online Advertising Campaigns; One in Four Online Advertisers Will Be Using Behavioral Targeting By 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_14/ai_n26896408]]></link>
		<description><![CDATA[NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reports that advertisers and agencies that have tested early online behavioral targeting services are yielding positive results. Detailed in a new report, "Effective Targeting," JupiterResearch estimates that one in four online...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 14 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/behavioral+targeting.html"><![CDATA[behavioral targeting]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
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