Ben & Jerry

News & Analysis

ben & jerry and brand - All News and Analysis

• Take a blockbuster brand like Ben & Jerry's ice cream, add another quality brand like Cabot Creamery, along with the quaint charm of Vermont, and you get Vermont Mystic Pie Company products.(North American Frozen Products)

  - 2008-04-01

  [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED]

  Tags: Ben & Jerry, brand

• Quotes.(Special Report: Eco-Marketing)(Quotation)

  - 2007-06-11

  "Consumers want to buy responsibly. We know they care about social and environ-mental issues, and it's having a significant impact on brand." -Gary Elliott, VP-brand marketing, Hewlett-Packard "Prius has captured Americans' "burgeoning interest in all things green." -Charlie...

  Tags: Ben & Jerry, brand, Branding, MARKETING

• Sales of luxury lines soar 36%

  - 2007-03-17

  Luxury lines are the stars of the indulgent end of the ice cream market with sales up 36% year-on-year, according to TNS [52 weeks ending 3 December 2006]. At 62m [pounds sterling], sales for the luxury sector were less than half that of the premium sector, but they showed...

  Tags: Ben & Jerry, brand, Branding, MARKETING, SALES, TNS, Yoghurt

• Ben Jerry's ups the ethical stakes: how easy is it for a big brand to cash in on the Fairtrade factor? Stefan Chomka looks at the latest entrant

  - 2006-08-05

  Given Ben & Jerry's vocal ethical standpoint since its humble beginnings in 1978 consumers would be excused for thinking that the ice cream supplier had been making Fairtrade products for years. Yet the company's Fairtrade vanilla ice cream, launched this week into the UK, Ireland, Belgium and the Netherlands,...

  Tags: Ben & Jerry, brand, Branding, Greenfield, MARKETING, U.K.

• Virgin, Ben & Jerry's, O2, BP, Starbucks to Discuss How They Brand Their Values

  - 2005-09-20

  LONDON -- Virgin, Ben & Jerry's, O2, BP, Starbucks, the Fairtrade Foundation, Greenpeace & The Co-operative Bank are to discuss ethical branding at Ethical Corporation's conference on November 22-23, 2005 in London which will focus on CSR communications and brand values.

  Tags: O2 Plc., Ben & Jerry, brand, Virgin, Starbucks Corp., BP Plc

• Marketer appointed

  - 2005-05-07

  Brand Central has appointed marketing consultant lan Hills as its first specialist marketer to push its premium adult soft drinks range Saxon 1050. Hills previously championed brands such as Ben & Jerry's, Enjoy Organic and Cockspur Rum.

  Tags: Ben & Jerry, brand, Branding, Manufacturing, MARKETING

• Ben & Jerry's: the irreverent brand takes the lead in super-premium ice cream

  - 2005-03-19

  Ben & Jerry's, the tree-hugging indulgence brand with the hippy heritage, got as high as a kite in the UK last year. While all around were taking a tumble, it snuck past the 25m [pounds sterling] mark to become market leader in super-premium ice cream, with a 45.5% value...

  Tags: Ben & Jerry, brand, Branding, MARKETING

• A cool summer meant not-so-cool sales for ice cream manufacturers. The category slumped 9%, Haagen-Dazs had a rough time, but Ben & Jerry's flourished

  - 2004-12-11

  The ice cream market suffered a setback in the last year despite manufacturers splashing out on advertising and range extensions. Total ice cream sales dropped 9.4% making the category worth just under 702m [pounds sterling], much of which was a result of the poor summer. The nationwide trend...

  Tags: Ben & Jerry, brand, Branding, MARKETING, SALES

• B&J finds new playing fields

  - 2004-06-01

  Ben & Jerry's is selling in Sweden. According to a published report, the Vermont-based superpremium frozen dessert company launched its brand April 1 in 7-Eleven convenience stores in the cities of Stockholm, Gothenburg, and Malmo. Scoop shops were to open in early summer, beginning with a unit in Stockholm. The...

  Tags: 7-Eleven Inc., Ben & Jerry, brand, Branding, MARKETING, Sweden

• Brigham's acquired by NE investment firm.

  - 2004-04-20

  Brigham's, Inc., the 90-year-old ice cream marketer that has been a dominant brand in the highly competitive Boston frozen dessert market, has been acquired by New England Capital Partners NECP, a Newton, MA-based private equity investment firm. Besides the company's Arlington, MA headquarters and manufacturing facility,...

  Tags: Ben & Jerry, Boston, brand, Branding, Brigham, FINANCE, Investment, MARKETING