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- Seven Deadly Sins Of Managing Change
- A poorly defined goal leads to a difficult to control change. Organisations become stuck in transition from the period of shock and denial to the period of acceptance of change; letting go of the past. They do so because people have different views on what is the goal. Different views...
- White papers 2008-01-15
- The Increasing Power Of Publicity - And How It Can Benefit Your Company
- When using the media to help market your product or business, take advantage of as many FREE media opportunities as you can. If you lack the expertise or time, a PR agency or publicist can generate the editorial placements for you. But the fee you pay them is a FRACTION...
- White papers 2008-07-20
- Home Business Ideas - Press Release Secrets
- Getting the press to write an article about you or your business is one of the best marketing tools around, and it's free! That is, it won't cost you any cash, but if you want your news release to blossom into a full blown article, you'll have to pay a...
- White papers 2008-07-21
- When Should Television Appearances Be Part Of Your PR and Marketing Strategy
- TV is a powerful medium when it serves as a marketing vehicle for your products or services. Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see your product; they see a graph or power point that defines your service. So,...
- White papers 2008-11-22
- Don't Believe The 7 Publicity Myths
- Publicity and advertising are the same. Advertising is exposure that you pay for. You control the exact message and, if you're willing to pay extra, the placement of the ad. Publicity is free, unless you are working with a publicist. Even so, the cost of hiring one is much less...
- White papers 2008-12-03
- Finding The Best Online Public Relations Services
- Maintaining a positive online reputation is a critical to ensuring the success of your online business. This paper will provide you with information about online public relations, or online PR, and how you can leverage news with online strategies. Whether you're a small business just starting out or a large...
- White papers 2008-12-13
- Finding The Right Media For Your Marketing Campaign
- If you are struggling to decide what media to choose for your company's marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you...
- White papers 2009-01-01
- Looking To Get Some Public Relations For Your Business?
- In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road...
- White papers 2008-06-06
- 6 Effective Ways To Generate PR For You And Your Business
- Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to: Appearing as a...
- White papers 2009-01-01
- How To Fix A Broken Public Relations Campaign
- If you're not a nationally recognized brand name then you will need a lot more strategic creativity in your presentation to the media. Let's face it, with the massive number of products released each year, there's a demand on companies to get aggressive about promotion. This battle for attention makes...
- White papers 2008-05-30
- Using PR And Your Media Niche To Make Your Business A Success
- Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals. When it comes to publicity though, most people who are new at the game believe that you simply...
- White papers 2008-06-02
- How To Discover Your 'Media Niche' And Use Targeted Publicity To Build Your Business
- Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe that you simply...
- White papers 2008-06-01
- Press Releases Are An Effective Component Of Any Internet Marketing Strategy
- Press releases are media independent and they can use any format and any distribution means accepted by the media. They are a form of propaganda and are official statements issued by companies and organizations to print, television and radio media. They are written in order to promote a constructed image...
- White papers 2008-06-04
- 9 Reasons Why Talk Radio Is The Best Promotion For Your Product And Service!
- As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is - talk radio may honestly be one...
- White papers 2009-01-01
- Two Terrific Publicity Tricks That Will Help You Promote Your Product More Effectively
- It may be a labor of love, but it's still a labor. And while you're not out there cracking rocks with a sledgehammer, some might even call it hard labor. That's okay. Nothing good comes easy. And there's no question that you're wonderfully suited for this kind of labor, right?...
- White papers 2008-05-30
- Managing Change: Baulking At The Leadership Challenge
- Leaders, it is said, have the responsibility to "Do the right things" and managers have the responsibility to "Do things right". In doing the right things leaders make decisions. When contemplating decisions to be made, good leaders will, with an understanding of the urgency of a decision, ensure that they...
- White papers 2006-10-26
- Leading Change: Four Principles For Staying In Control
- When leading a change programme, the bare minimum requirement of a leader is to be seen to be in control. The people you are leading will have a range of anxieties about the change which different individuals will feel to a different depth. The nature of the anxiety and the...
- White papers 2006-10-24
- Managing Change: Unintended Consequences
- Leading a change programme is a risky business, for the leader and the lead. The law of unintended consequences applies in full as change involves people. People see the starting and finishing points and the intention of change from their point of view and act accordingly. At a micro level,...
- White papers 2006-10-19
- Moving On: A Guide To Making The Most Of Changes
- When things begin to change it sometimes can be very difficult to adapt. Many people are uncomfortable with change because they have become accustomed to the way that things are now. This familiarity and comfort can lead to them going through additional turmoil when changes begin because they are resisting...
- White papers 2008-02-06
- Eliminate Change Management Problems
- Over the past decade, many new business methods became popular, such as enterprise resource planning and various methods of business re-organization. Most enterprises discovered that they do not have a strong foundation for business change. It is a departure from the norm, they do not have the proper resources, management...
- White papers 2006-11-23
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