The paper suggests beverage companies market directly to kids in order for them to identify and develop a connection with a brand. It's similar to marketing to ethnic groups. The adult beverage market is heavily influenced by health-consciousness consumers. In the kids' beverage segment, this is even truer. There are...
With their healthy image, dairy ingredients are the solution of choice for formulating great-tasting, nutritious and functional beverages that today's consumers want. Fluid milk is the obvious dairy ingredient for beverages, because milk in itself is the only beverage that naturally contains calcium, proteins, potassium and other important nutrients. And...
While natural and specialty food stores have traditionally been the dominant channel for premium beverages, growth in the category has been driven not only by innovative flavors and great tastes, but also by increased demand in mainstream channels. Mirroring the migration of specialty foods into mainstream consciousness, the movement of...
"I don't drink soda anymore" -- that's an increasingly common statement that's driving the Pepsi-Coke war over the healthier non-carbonated beverage market. This global competition recently took the form of a little-known takeover battle for Sandora, the leading Ukrainian juice-maker. And today, Pepsi won. A SeekingAlpha article reports: PepsiCo...
The Pepsi-Coke No-Fizz Battle Hits UkrainePepsiCo entering a huge battle with KO GlaceauSince KO Coke purchase of Glaceau and the structure of its new business priority the Non Carbonated Drinks, PepsiCo will enter a complicated reality they may lose leadership in the fastest growing beverage category in less than 3...
Troubled internet phone provider Vonage received more bad news yesterday when a federal court ordered it to pay $58 million for infringing on three patents held by Verizon. Though the $58 million is far less than the $197 million that Verizon requested, it will still put a big dent into...
Coke last night agreed to pay $4.1 billion for Glaceau, bottler of the Vitaminwater brand of non-carbonated drinks. The acquisition is by far the largest in Coke's history, and represents a big move to compete against Pepsi in the fast-growing non-carbonated beverage market. Coke's soft drink sales volume...
We all have creative talent, but many of us lack confidence in our own creativity. “I’m not very creative” is a common lament, even from people who manage their careers well and succeed in bringing real value to the businesses where they work. In fact, developing a more efficient approach...
