Much is being made this week about local morning-show anchors pretending to drink McDonald's iced-coffee drinks on the air in a bit of tit-for-tat product placement. "Heresy!" shout some of the guardians of journalism ethics. But is it really? The drinks, by the way, are fake. But...
NEW YORK (Reuters) - PepsiCo Inc PEP reported higher quarterly profit on Wednesday, as the food and beverage maker benefited from strong international demand and the weak U.S. dollar. The maker of Pepsi-Cola, Frito-Lay snacks and Quaker Oatmeal said net income...
(Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
Coca-Cola and Cargill may finally have come up with something the food industry has been seeking for years: A "natural" zero-calorie sweetener. This week, the companies introduced "Truvia," a product made from the South American plant stevia, which has been used for decades in Paraguay and Brazil,...
NEW YORK (Reuters) - Coca-Cola Co KO reported better-than-expected quarterly profit on Thursday before one-time items, helped by the weak dollar, and its shares rose 1.6 percent in premarket trade. The world's largest soft-drink maker said net income was $1.42 billion,...
By Martinne Geller NEW YORK (Reuters) - Pepsi Bottling Group Inc PBG posted better-than-expected quarterly profit on Tuesday as price increases in the United States and Canada more than offset a decline in volume. The largest bottler of PepsiCo Inc PEP drinks said...
Coffee by itself is apparently not "fully charged" enough. So Coca-Cola has introduced "Full Throttle Coffee," which the company describes as "a creamy coffee and energy blend" that is "set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August." ...
The demand for small, grippable, easy-to-open packaging is nothing new in retail circles. The countless beverage options in increasingly smaller sizes that exist on store shelves prove that convenience is paramount and tiny is in. Findings from a school milk pilot test performed by national dairy organizations during the past...
When North American Beverage Co., Ocean City, N.J., set out in 1993 to capture the chocolate milk category with Chocolate Moose, the goal was to create the best-tasting, better-for-you product available. Since the launch of its first product in the early '90s, North American Beverage has introduced drinks to not...
With an increased focus on healthy beverages, dairy and soy have become the new "it" beverages, and not just with kids. This year's value-added dairy/soy drinks, such as flavored milks, soy and yogurt smoothies, and juice and dairy blends have targeted kids and adults, alike. In addition to dairy's inherent...
Various factors are driving the use of plastic containers and closures for hot-fill applications, including the continuing migration of beverages and other products from glass to plastic, the increasing use of single-serve sizes, and the proliferation of New Age beverages, juice drinks and other better-for-you beverages. The purpose of hot...
The paper suggests beverage companies market directly to kids in order for them to identify and develop a connection with a brand. It's similar to marketing to ethnic groups. The adult beverage market is heavily influenced by health-consciousness consumers. In the kids' beverage segment, this is even truer. There are...
The article reveals about the Neutral tasting, water-soluble Vitamin E TPGS which is suited for clear, fortified waters and other functional beverages. It can be formulated into beverages at up to 10 times the adult recommended daily allowance for vitamin E. Vitamin E TPGS is suitable for use in a...
The article reveals about the research which showed families with children have a stronger interest in nutrition than any other group. It seems obvious that at least part of the disconnect between interest and practice is convenience. The paper also reveals that new products contest picked nutritious dairy/juice-based kids drink...
Food-grade lubricants typically are used on fillers, seamers and capping apparatus in beverage facilities. Such machines often contain automatic oil and greasing systems that apply lubes at predetermined intervals. The procedure enhances plant efficiencies by enabling machines to operate during lubrication, while also providing a more uniform distribution of oils...
Lower carbohydrate beverages face the challenges of maintaining body and mouth feel when solids are removed. Physical stability also becomes a concern as the removal of sugar and other solids may result in problems with sedimentation and separation control. FMC BioPolymer offers cellulose gel and carrageenan for their functionality as...
Protein ingredients have been around for a long time, but thanks to the Atkins, South Beach and other low-carb diet crazes, this old stand-by is now a hot choice for beverages. "Consumer awareness of low-carb diets is through the roof, and the demand for high-protein beverages has really increased. Soy...
The fortified beverage segment is among the fastest growing "wellness" category for two simple reasons: functional beverages are not only good for you, they're convenient. And from supplying a simple energy boost to enhancing mental acuity, there are nearly as many fortified beverage varieties as there are needs to fulfill....
Supermarket shelves are alive with color, especially in the beverage aisle, where bright blue sports drinks; vibrant red juices and brilliant orange and yellow sodas compete for consumers' attention. The old adage is that Americans buy with their eyes. Evolving technology has expanded the range of color choices available to...
The paper reveals that each plant produces a full line of products. However, longer shelf-life products, such as frozen products, confectionery or beverage items, are produced at smaller facilities with more limited lines. Fresh packaged goods have a shelf life of four to five days. While some products are exchanged...
