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- Brand Management Competency: Competitive Advantage Through Customer Relationships
- From the executive summary: ‘Its no surprise that today's volatile economy contains many contradictions. In the face of tremendous pressure to produce short-term results, many executives have come to value activities that yield long-term advantages. They are embracing the notion of sustaining customer relationships beyond the initial transactions. Executives and...
- White papers 2003-01-01
- Executive Brand Leadership
- Brand management is an important activity that leads to the consolidation of an organization and it's offering in the market. Successful brands help the firm to gain sustainable competitive advantage. However, the firm requires brand-savvy executives and managers at the helm for creating long-lasting brands. Executive Brand Leadership EBL is...
- White papers 2003-01-01
- Human Resources: The Inside Brand Manager
- From the executive summary: 'Human resources executives have a new leadership role in developing brand loyalty with customers. The brand on the outside with customers is only as strong as the brand on the inside of the organization. This is the new mantra of the most marketing-savvy executives.' The paper...
- White papers 2003-01-01
- Leveraging The Power Of Personal Brands To Build A Stronger Professional Services Brand
- A brand is the peculiar association that is developed among the target audience regarding a particular product or service. This association arises from the product or service attributes that differentiate that particular product or service from others. This paper discusses ways of applying the principles of brand management in professional...
- White papers 2003-01-01
Additional Resources
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Let’s Fix Marketing. For Good.
- Let’s Fix Marketing. For Good.How can anyone flatly discount press releases?Press releases can be very effective especially when used in conjunction with your paid advertising in a particular trade publication (b2b). The two can reinforce one another quite well and work wonders at building your brand while promoting specific...
- Discussion threads 2007-05-09
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
- Identifying and Marketing Your Transferable Skills
- The ongoing globalization of the world economy means that market demands are changing monthly, weekly, and sometimes even daily. People who invested years of time and tens of thousands of dollars training for "hot" careers are discovering that their skills are no longer in strong demand.Today it's not enough to...
- Articles 2007-05-08
- Food for Thought
- Sue Wilson says the bank was looking to go beyond toasters - and most of those other traditional, if not exactly original, enticements for people to open new accounts. That's how Holyoke-based PeoplesBank began a process that found up partnering with Whole Foods Market and its Hadley store, said Wilson,...
- Research articles 2005-12-12
- Roasters talk about the coffee business: 1993 and beyond. (part 1)
- Being involved in the coffee business in the 1990's involves a great deal of know-how. The coffee entrepreneur needs to have a knowledge of many types of state-of-the-art packaging, roasting and grinding equipment. They need to be aware of new consumer interests and attitudes toward coffee,...
- Research articles 1993-01-01
- MoneyGram International, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator [Operator Instructions]. And your first question comes from the line of Kartik Mehta. Please proceed. Kartik Mehta - FTN Midwest Research Good afternoon. Philip W. Milne - Chairman, President and Chief Executive Officer Good afternoon, Kartik. Kartik...
- Earnings calls 2007-10-17
- Monster Worldwide, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator: [Operator Instructions]. Your first question will come from the line of Mark Mahaney with Citigroup Investments. Mark S. Mahaney - Citigroup Smith Barney Great, thank you. I hope you can hear me, two questions please. The first is any comments on where you think long-term...
- Earnings calls 2007-10-25
- Becton Dickinson F3Q07 (Qtr End 6/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions And we'll go to the line of Mike Weinstein from J.P. Morgan. Please go ahead. Mike Weinstein - J.P. Morgan Thank you for taking the questions, good morning. I'd like to start on the MRSA opportunity, I think on our last update, you'd commented that...
- Earnings calls 2007-07-26
- Wolseley plc Interim Management Statement Call Transcript
- Question-and-Answer SessionOperator Thank you. The question-and-answer session will be conducted electronically. [Operators Instructions]. We will take now our first question from Tim [inaudible]. Please go ahead. Unidentified Analyst Hey, guys. This is Tim [inaudible] in Dublin. My first question is in relation to the stock...
- Earnings calls 2007-11-30
- Applera Corporation F1Q08 (Qtr End 9/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you sir. [Operator’s instructions.] One moment while we compile a list of questions. Our first question will come from the line of Ross Muken of Deutsche Bank, please proceed. Ross Muken – Deutsche Bank Good morning everyone. Mark P. Stevenson –...
- Earnings calls 2007-10-25
- Advanced Medical Optics, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator : [Operator Instructions]. And your first audio question comes from the line of Chris Cooley with FTN Midwest Securities. Chris Cooley - FTN Midwest Research Thanks. Good morning. Can you heart me okay? James V. Mazzo - Chairman of the Board, President and...
- Earnings calls 2007-10-25
- Tao of Programming: Authorized Edition
- This is a bit off topic, but it's useful to anybody in sales and marketing who need to understand the way engineers think. This post contains the entire text of the book The Tao of Programming. It's probably one of the most popular books of computer humor...
- Blog posts 2009-03-28
- Citrix Systems, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions]. Your first question comes from the line of Sarah Friar with Goldman Sachs. Sarah Friar - Goldman Sachs Good quarter. If I could just turn to the operating margins, you talked about lower 20% range for 2008 and then extending back upward...
- Earnings calls 2007-10-18
- Top 10 Reasons Marketeers Roll Their Eyes at Sales Reps
- Last week's post "Top 10 Reasons Sales Hates Marketing" produced a detailed comment titled "Top 10 Reasons Marketing Rolls Their Eyes at Sales." In attempting to tell the other side of the story, that comment was a perfect example of how screwed up thinking can get inside some Marketing groups....
- Blog posts 2009-09-22
- How to Manage Employees in Remote Locations
- In order to get the best out of your far-flung employees, you need to establish a clear communication routine, take extra steps to build trust, and review processes often to make sure they're working for everyone. Build a Strong Team, Starting with You ...
- Articles 2007-09-24
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