<![CDATA[big bang and brand Resources | BNET]]> en-us <![CDATA[Canon's photo opportunity: following UEFA EURO 2004, Toby France discusses how Canon's sponsorship activities are supporting the brand and evaluates whether sponsorship delivers the expected big bang]]> Wed, 01 Sep 2004 00:00:00 -0700 CAJ CAJ <![CDATA[AOL's `big bang' megadeal more proof of brand power.(America Online/Time Warner merger)(Brief Article)]]> Mon, 07 Feb 2000 00:00:00 -0800 TWX TWX <![CDATA[AOL's `big bang' of a mega-deal more proof of ad, brand power .]]> Mon, 17 Jan 2000 00:00:00 -0800