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		<title><![CDATA[IBM’s Secret for Making the Sale]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-313855.html]]></link>
		<description><![CDATA[The economy may be in the tank, but IBM still makes salesmanship look easy. How? The secret lies in rigorous research, a focused strategy, and patient execution.      Tip 1: Build Credibility That Counts    	  	  In 2005, Jim Adams, executive...]]></description>
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		<pubDate>Mon, 22 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[How to Create an Effective Sales Presentation]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-313856.html]]></link>
		<description><![CDATA[Generic speeches and snazzy PowerPoint slides just don't  cut it anymore — especially with corporate customers who have reduced spending to boost their bottom lines. Here's how to retool your sales pitches to better address the needs of your customers.        Know Their...]]></description>
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		<pubDate>Mon, 22 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[How to Sell Like IBM]]></title>
		<link><![CDATA[http://www.bnet.com/2436-13237_23-313857.html]]></link>
		<description><![CDATA[Downturn? What downturn? Learn the sales techniques Big Blue uses to maintain momentum in a tough economic climate.Closing a sale is never easy, but when the economy goes into a ditch, it gets tougher still. Yet despite the 2009 downturn, IBM has been able to maintain momentum by expanding its...]]></description>
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		<pubDate>Mon, 22 Jun 2009 00:00:00 -0700</pubDate>
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