Resources

2 Resources for

big dog

Tibet Supporters Use PR to Outfox China: The New York Times, of all places, gives a shout-out to the "value of PR" in a business section story today about how Tibet supporters leveraged the upcoming Beijing Olympics to shine a spotlight on China's treatment of Tibet: "The protesters quickly established a communications plan, focused their message...; Tags: Jon Greer, big dog, protester, public relations; Blog posts 2008-04-14
How Data Can Turn You Into The Big Dog: The problem with marketing and sales is that they are the functions inside companies most likely to be driven more by emotions and anecdotal "Evidence" than they are by facts. The result is never as profitable as it could be. If salespeople dominate decisions, without the benefit of qualitative customer...; Tags: Marketing research, Pragmatic Marketing Inc., marketing, analysis, benefit; White papers 2007-12-01