Resources

3 Resources for

bitmark

What's In A Brand?: In addition to a well-developed system for doing business, brand identity probably is a franchiser's most important stock in trade. Through in-depth analysis of more than 700 Fortune 1000 companies, it has been proven that corporate branding efforts have a significant, measurable impact on financial performance. A strong brand will...; Tags: Brand, Bitmark, Branding, Marketing; White papers 2003-01-01
Web Innovations Sell Franchises: So your prospective franchiser has a web site. Doesn't everybody? The real question is: What's the franchiser doing with that site? Impressing a sceptical client who's looking over your business? Luring more business to your entrepreneurial doorstep? Giving franchisees a competitive edge? The best franchisers are doing all this and...; Tags: Innovation, Web, Bitmark, Channel Management, Leadership, Strategy, Marketing, Management; White papers 2003-01-01
How Intranets Keep Franchise Owners Plugged In: Intranets may be heavily wired on the inside, but-to the outside user-an intranet looks like a friendly computer site where like-minded people can gather, trade stories and chat-all without outsiders eavesdropping. The corporate belief is that this solution enhances the most critical facets of franchising and will revolutionise the way...; Tags: Intranet, Bitmark; White papers 2003-01-01