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McDonald's August Sales Numbers Call for New Strategy
McDonald's August comparable sales, released on Tuesday, showed 8.5 percent growth globally and 4.5 percent growth in the United States. Not bad for a downturn, but the overall sales increased was only .04 percent higher than in the same period last year. Maybe more troubling is the...
Tags: Strategy, Growth, McDonald's Corp., Wendy, BK, McD, Sales Strategy, Sales Force Management, Sales, Ryan Derousseau
Blog posts 2008-09-09
Burger King Uses SpongeBob in Ads Despite Promise To "Reduce" Use of Cartoons Promoting Kids' Meals
Burger King is promoting a 99-cent kids’ meal in a TV spot featuring SpongeBob Squarepants even though the company joined a campaign to reduce the use of cartoon characters to promote junk food see video below. Anyone who buys the meal gets a Spongebob toy. BK’s ads are handled by...
Tags: Advertisement, Burger King Corp., BK, Food & Beverage, Strategy, Manufacturing, Management, Jim Edwards
Blog posts 2009-04-15

Additional Resources

Court dismisses CSPI lawsuit urging BK to action on trans fats
MIAMI (Dec. 22, 2008) A District of Columbia Superior Court judge has dismissed a lawsuit brought by the Center for Science in the Public Interest against Burger King Corp. that had urged the burger behemoth either to halt use of artificial trans fats or post prominent warnings about the substance...
News items 2009-08-07
BK taste-test ads leave Germans cold.(McDonald's wins German lawsuit against Burger King involving taste test advertising)(Brief Article)
[munich] McDonald's Corp. won its lawsuit to prevent rival Burger King Corp. from saying in BK's ads that its Whopper tastes better than a Big Mac. McDonald's first took Burger King to the local court in Cologne to complain about BK's taste-test ads. [munich] McDonald's Corp....
Tags: advertisement, Burger King Corp., McDonald's Corp.
Research articles 1999-05-03
BK to pass baton to Kumar through Aditya Investments.
Byline: Sabarinath M Aug. 6--MUMBAI, India -- After the now famous Pilani Investments, comes yet another holding company. BK Birla is consolidating his share in Pilani Investments by means of 40-year-old Aditya Investments, jointly owned by the Birla family doyen and his grandson Kumar...
Tags: Economic Times, Mumbai
Research articles 2005-08-06
Cheesy: BK Doubles Up
NEW YORK Burger King's carte du jour got a bit meatier with this week's addition of the quarter-pound Double Cheeseburger to the chain's dollar menu. The $1 promotion is set to run through March 31, 2010.In conjunction with its dollar menu addition, the chain is launching a campaign that includes...
Tags: chain, banner advertisement, Burger King Corp., Dollar Menu
News items 2009-10-20
Dasburg vows reversal of BK'S market-share fall - News Digests - John Dasburg, Burger King Corp - Brief Article
MIAMI -- Burger King chairman and chief executive John Dasburg told his first-ever BK press conference that the chain is seeking to boost its domestic burger market share four points, to 23 percent, by 2004 by driving average BK unit volumes to $1.25 million from about $1 million currently.
Tags: Burger King Corp.
Research articles 2002-03-11
BK Medical and Varian Medical Systems Collaborate to Streamline Prostate Brachytherapy Treatments
COPENHAGEN, Denmark & CHARLOTTESVILLE, Va. -- BK Medical, a wholly owned subsidiary of Analogic Corporation (NASDAQ:ALOG), and Varian Medical Systems (NYSE:VAR) today announced a global collaboration to improve and streamline prostate brachytherapy procedures through a new, digital interface between BK Medical's Pro Focus ultrasound scanner and Varian's VariSeed 8.0 planning...
Tags: Streamline
Research articles 2008-04-30
Feuding at BK.(Burger King Corp.)(Brief Article)
Burger king franchisees, harking back to BBDO Worldwide's "Have it your way," would like it their way, and that is splitsville -- as soon as possible -- from BK owner Diageo. Diageo wants out, too, but on its timetable. New owners won't cur Burger king franchisees,...
Tags: Burger King Corp., Diageo Plc.
Research articles 2000-08-07
Taking on BK takes bravery.(Burger King Corp.)(Brief Article)
Got the urge to pitch Burger King? Fine. Just be prepared. Granted, juicy $400 million prestige accounts are rare but this one will take confidence, and courage, to go after. And, judging by BK's past record, its new agency may wind up as flame broil Got...
Tags: Burger King Corp.
Research articles 2000-09-25
Bank Of New York, Mellon Financial To Merge- (NYSE:BK).
M2 PRESSWIRE-4 December 2006-WorldTradeStocks.com: Bank Of New York, Mellon Financial To Merge- (NYSE:BK)C1994-2006 M2 COMMUNICATIONS LTD RDATE:04122006 NEW YORK, WORLDTRADESTOCKS.COM - Bank of New York Company, Inc. and Mellon Financial Corporation Agree to Merge, Creates the Global Leader in Securities...
Tags: asset, bank, Bank of New York Mellon Corp., Company, financial, Mellon Financial Corp.
Research articles 2006-12-04
BK Products named 2008 CityBusiness Innovator of the Year
BK Products received CityBusiness' 2008 Innovator of the Year Gold Award today during a lunch program at the Sheraton New Orleans hotel. The eighth annual CityBusiness Innovator of the Year program recognizes companies and individuals who have introduced an innovative product, service or concept that's changing the marketplace...
Tags: receivables, Tulane University
Research articles 2008-09-27
Advertising Roundup: BK Picks LatinWorks; WPP to Acquire Jupiter; Layoffs at Lowe and Deutsch; More ...
Burger King Picks LatinWorks -- Burger King has selected Omnicom Group's LatinWorks in Austin, Texas, as its lead U.S. Hispanic creative agency following a review, BK said today. In addition, Tapestry in Chicago, part of the Starcom MediaVest Group of shops and ultimately a unit of Publicis Groupe, was chosen...
Tags: Layoff, Billboard, Advertisement, Agency, Advertising & Promotion, Marketing, Jim Edwards
Blog posts 2009-01-20
Teleste Corporation wins new German order for BK Optiflex products
TELECOMWORLDWIRE-7 December 2005-Teleste Corporation wins new German order for BK Optiflex productsC1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com Finnish technology group Teleste Corporation said on Wednesday (7 December) that it had received an order from Kabel Deutschland AG KDG. Under the contract Teleste will supply its BK Optiflex product family...
Tags: Teleste Corp.
Research articles 2005-12-07
BK retires $350m debt using funds from IPO
Miami -- Burger King Holdings Inc., executing a previously reported plan, has retired $350 million in debt with proceeds from its recent initial public stock offering. Reducing the debt level of the franchisor by 25 percent will free up cash flow for future investment spending and greater flexibility in financial...
Tags: Burger King Holdings Inc.
Research articles 2006-06-05
Stock Evaluation Rating Change for SAINSBURY (J), SCOT & NEWCASTLE, ROYAL BK OF SCOT, SMITH&NEPHEW, and RENTOKIL INITIAL.
M2 PRESSWIRE-10 May 2002-LondonStockPicks.Com: Stock Evaluation Rating Change for SAINSBURY J, SCOT & NEWCASTLE, ROYAL BK OF SCOT, SMITH&NEPHEW, and RENTOKIL INITIAL C1994-2002 M2 COMMUNICATIONS LTD RDATE:05092002 LondonStockPicks.Com (http://www.londonstockpicks.com) makes the following stock ratings for the short term:...
Tags: Rentokil Initial Plc.
Research articles 2002-05-10
BK names Diaz head of charity, community arms
MIAMI -- Burger King Holdings Inc. has named Ivette Diaz director of corporate social responsibility, a newly created position. Diaz also will be executive director of the Have It Your Way Foundation, BK's charitable arm, and the BK Family Fund, overseeing all fundraising and grant applications and disbursements. She also...
Tags: Burger King Holdings Inc.
Research articles 2008-02-18
Teleste Corporation wins new German order for BK Optiflex products
NORDIC BUSINESS REPORT-7 December 2005-Teleste Corporation wins new German order for BK Optiflex productsC1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com Finnish technology group Teleste Corporation said on Wednesday (7 December) that it had received an order from Kabel Deutschland AG KDG. Under the contract Teleste will supply its BK Optiflex...
Tags: Teleste Corp.
Research articles 2005-12-07
Oklahoma City franchisee shutters all BK units
OKLAHOMA CITY -- Burger King franchise group Alaco Foods closed its eight units here and exited the BK system, a chain spokesman said. He added that Miami-based Burger King Corp. is "looking into several options to reopen those restaurants." Burger King, which operates or franchises nearly 8,000 U.S. stores, continues...
Tags: Burger King Corp.
Research articles 2005-03-28
BK Looks to Rain on Big Mac Parade - Burger King, Big Mac anniversary marketing rivalry
Burger King will return to the gridiron to try to sack McDonald's broad-based Big Mac 30th anniversary promotional push, BK again tapping top college football coaches to tout a buy-one-get-one deal on its Mackiller sandwich, the Big King.
Tags: Burger King Corp., marketing
Research articles 1998-09-07
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