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3 Resources for

black hole and marketing

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BNET Business Dictionary

Black Hole
a project that consumes unlimited amounts of resources without yielding any profit
Black Hole definition on BNET »

BNET Resources

Black Holes Disrupt PC Biz - National Semiconductor drops microprocessor business - Company Business and Marketing
A week after unceremoniously dropping its PC microprocessor business into the "been there, done that" file, National Semiconductor still has some explaining to do.
Tags: black hole, marketing, microprocessor, National Semiconductor Corp., PC
Research articles 1999-05-17
The Organizational Black Hole
From the executive summary: ‘Today, in most associations, some of the best ideas are going to waste. Great customer service ideas, outstanding employee satisfaction ideas, ideas for new and innovative products and services, all the aforesaid great ideas are dying slow deaths in hallways and conference rooms around the world....
Tags: Black Hole, Customer Service, Center For Association Leadership, Product Marketing, Customer Relationship Management (CRM), Marketing, Enterprise Software, Software
White papers 2002-05-01
The Black Hole of Corporate Branding
Is this the dawning of the age of branding or just another black hole? Learn and teach new standards, lead and spread the new knowledge in an organization, break the old methods. The sooner one comes out of the bondage of the old fashioned marketing and branding campaigns, the sooner...
Tags: Black Hole, RealMarket, Branding, Marketing
White papers 2004-12-20

Additional Resources

Mobil slides into $208m black hole.
Apr 26, 2002 The Age ABIX via COMTEX -- Mobil Oil Australia reported a loss of $A208 million in 2001. The Australian refining and retailing subsidiary of oil giant ExxonMobil announced the result on 26 April 2002. Aggressive competition in the refining and marketing...
Tags: Australia, Australian Competition and Consumer Commission, Exxon Mobil Corp., MARKETING
Research articles 2002-04-26
World's Most Clueless Marketing Group?
Regular readers of this blog know that I'm critical of marketing groups that don't pull their weight. I thought it would be interesting to share a recent, real-life experience that, for me, illustrates exactly how absurd some marketing organizations can get. First some background. As...
Tags: Gartner Inc., Geoffrey James, Analyst, Marketing, Public Relations, Gartner PR, Marketing research
Blog posts 2007-09-11
The Incredible Shrinking Pharma Industry
It's not just layoffs anymore. The market-research firm Industrial Info Resources notes in a recent report that pharma plans to shutter 26 plants and research facilities across North America, in addition to the tens of thousands of sales reps, scientists and manufacturing-plant workers big drugmakers are letting go. Those closures...
Tags: Blockbuster, David P. Hamilton, Marketing, Pharmaceutical Company
Blog posts 2008-07-27
Microsoft's Top 3 advances in Exchange Server 2010
By Scott M. Fulton, III , Betanews The biggest change to Microsoft Exchange Server 2007 was supposed to have been the introduction of something called Unified Communications -- the introduction of a singular console for the handling of all forms of digital communication, wrapping...
Tags: storage, user, Microsoft Corp., e-mail, Microsoft Outlook, Microsoft Exchange Server
News items 2009-11-09
First round of job cuts at Abbey National
ABBEY NATIONAL, the beleaguered high street bank, yesterday unveiled the first evidence of its root and branch cost-cutting programme, saying 95 jobs are to be lost in its marketing and communication departments. The bank said in July that it would thoroughly review all of its divisions, signalling...
Tags: Abbey National Plc.
Research articles 2002-09-19
Do We Really Need Recruitment Agencies? | BTalk Australia
(14min 21) What benefits do recruitment agencies provide? With the advent of online job-sites can't you do the job yourself and save a fortune on agency commissions. In today's BTalk Australia Phil Dobbie talks to Kelly McGowan, a director of recruitment site sixfigures.com.au. She says agencies still...
Tags: Talent, Job, Recruitment, Agency, Recruiting, Business, Client, Site, Recruitment Agency, Phil, SEEK, Recruitment & Selection, Workforce Management, Human Resources, Phil Dobbie
Blog posts 2009-01-19
Tick Tock: Tips for Allocating Your Time
Tick Tock: Tips for Allocating Your TimeRE: Tick Tock: Tips for Allocating Your TimeI disagree with many of the assumptions in this article. If there was only ONE way of managing your time effectively then only someone can answer on behalf of everybody in the world !!!!!!! Otherwise, it helps...
Tags: Tick-tock
Discussion threads 2008-05-13
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