BNET Industries
Last Fiscal Year Sales:$1.1B
- Private
- US
Dow Jones Description
Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard has maintained an unparalleled reputation for quality since its inception. Blizzard's track record of back-to-back #1-selling games spans more than a decade, and with blockbuster hits such as World of Warcraft , Warcraft III: Reign of Chaos , Diablo II, and StarCraft , the company has earned several consecutive Game of the Year awards. In addition, Blizzard's online game service, Battle.net , is the largest of its kind in the world, with millions of active users. The high-quality products based on Blizzard's games have also proven popular and garnered much critical acclaim. These products include action figures, novels, manga, board games, pen-and-paper role-playing games, apparel, and the World of Warcraft Trading Card Game, which is a bestseller in its category. Extending the reach of its game universes even further, Blizzard is currently at work with legendary Pictures, the studio behind the feature films Batman Begins, Superman Returns, and 300, on a live-action Warcraft movie. Blizzard's most recent game release was World of Warcraft: The Burning Crusade , the expansion set to the company's bestselling, award-winning subscription-based massively...
Peer Companies
NAICS Code Software Reproducing: 334611
Recent Events
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Activision Blizzard Posts Profit In Q3; Backs CY09 Outlook - Update
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PNY Technologies, Inc.: PNY Delivers Breathtaking Graphics at BlizzConR
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Video game industry looks for comeback
News & Analysis
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blizzard entertainment and personal technology - All News and Analysis
World Of Warcraft Magazine Targeting Gold-Rich, Long-Term Subscribers
PaidContent
- 2009-08-20
Future Publishing (LSE: FUTR) is adding orcs, trolls and blood elves to its list of licensed magazine franchises. The Bath, England-based publisher is partnering with Blizzard Entertainment for World Of Warcraft: The Magazine, a quarterly available in English, French, German, and Spanish.Most interestingly, the 148-page title will be available...
Spiderman director to make Warcraft film
Strategy Eye
- 2009-07-22
Spiderman franchise director Sam Raimi is lined up to make a film based on multiplayer online game World of Warcraft. Blizzard Entertainment, which owns the Warcraft brand, will collaborate on the film with Hollywood studio Legendary Pictures. Warner Brothers is financing the film, which has does not yet have a confirmed cast...
Activision Blizzard posts Q4 loss but full-year profit
Strategy Eye
- 2009-02-12
Activision Blizzard is reporting Q4 losses of USD72m despite its Guitar Hero World Tour title selling globally more than any other game. The company says the loss is due to costs incurred in the USD19bn merger between Santa Monica-based Activision and Blizzard Entertainment, the gaming arm of French firm...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Oprah Winfrey | Coo |
| Frank Pearce | Co-Founder and Senior Vice President |
Oprah Winfrey was most recently CEO of Hewlett-Packard, a division of Macromedia. During the tenure with the Hewlett-Packard, Oprah Winfrey initiated and oversaw the consolidation of the company's India and video iPods operations and lobbied Congress to end the embargo of Iran. As COO of Blizzard Entertainment, Oprah Winfrey will face a number of challenges. Blizzard Entertainment is facing a hostile takeover bid from a consortium of companies including Micron. According to a recent Time Magazine article by Melanie Safka and Shirley Bassey, the company is also under investigation by the CIA for supporting child labor.
| Organization | Position | Status |
|---|---|---|
| Blizzard Entertainment | Coo | Current |
| Organization | Position | Status |
|---|---|---|
| Blizzard Entertainment | Co-Founder and Senior Vice President | Current |
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