BNET Industries
Last Fiscal Year Sales:$1.1B
- Private
- US
Dow Jones Description
Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard has maintained an unparalleled reputation for quality since its inception. Blizzard's track record of back-to-back #1-selling games spans more than a decade, and with blockbuster hits such as World of Warcraft , Warcraft III: Reign of Chaos , Diablo II, and StarCraft , the company has earned several consecutive Game of the Year awards. In addition, Blizzard's online game service, Battle.net , is the largest of its kind in the world, with millions of active users. The high-quality products based on Blizzard's games have also proven popular and garnered much critical acclaim. These products include action figures, novels, manga, board games, pen-and-paper role-playing games, apparel, and the World of Warcraft Trading Card Game, which is a bestseller in its category. Extending the reach of its game universes even further, Blizzard is currently at work with legendary Pictures, the studio behind the feature films Batman Begins, Superman Returns, and 300, on a live-action Warcraft movie. Blizzard's most recent game release was World of Warcraft: The Burning Crusade , the expansion set to the company's bestselling, award-winning subscription-based massively...
Peer Companies
NAICS Code Software Reproducing: 334611
Recent Events
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Activision Blizzard Posts Profit In Q3; Backs CY09 Outlook - Update
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Future Partners With Blizzard Entertainment for World of WarcraftR: The Magazine
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PNY Technologies, Inc.: PNY Delivers Breathtaking Graphics at BlizzConR
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Video game industry looks for comeback
News & Analysis
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blizzard entertainment - All News and Analysis
BlizzCon overflows with excitement after attendees play StarCraft II and Diablo III
BNET
- 2009-08-24
Hundreds of fans play an early version of Diablo III while many more fans wait in line. Credit: Mark Milian / Los Angeles Times When Activision Blizzard announced it was pushing back the release of its hugely-anticipated computer game StarCraft II: Wings of Liberty to 2010 from this year, fans began...
World Of Warcraft Magazine Targeting Gold-Rich, Long-Term Subscribers
PaidContent
- 2009-08-20
Future Publishing (LSE: FUTR) is adding orcs, trolls and blood elves to its list of licensed magazine franchises. The Bath, England-based publisher is partnering with Blizzard Entertainment for World Of Warcraft: The Magazine, a quarterly available in English, French, German, and Spanish.Most interestingly, the 148-page title will be available...
Spiderman director to make Warcraft film
Strategy Eye
- 2009-07-22
Spiderman franchise director Sam Raimi is lined up to make a film based on multiplayer online game World of Warcraft. Blizzard Entertainment, which owns the Warcraft brand, will collaborate on the film with Hollywood studio Legendary Pictures. Warner Brothers is financing the film, which has does not yet have a confirmed cast...
Activision Blizzard posts Q4 loss but full-year profit
Strategy Eye
- 2009-02-12
Activision Blizzard is reporting Q4 losses of USD72m despite its Guitar Hero World Tour title selling globally more than any other game. The company says the loss is due to costs incurred in the USD19bn merger between Santa Monica-based Activision and Blizzard Entertainment, the gaming arm of French firm...
Chinese firm claims World of Warcraft 'stole fonts'
- 2007-08-16
BEIJING AFP — A Chinese company is suing the developer of the immensely popular online game World of Warcraft for allegedly using its fonts without permission, state media reported. Chinese IT firm Founder Electronics Co. claims it lost more than one billion yuan (132 million dollars) through the unauthorised...
U.S. District Court for the Western District of NY rules no
- 2006-06-19
In an action where the plaintiffs and the defendant both use trademarks that contain the word Blizzard, the U.S. District Court for the Western District of New York concluded that the defendant did not infringe on the plaintiffs' trademark. In Daniel Mele d/b/a Blizzard Records, and Blizzard Records,...
World of Warcraft® Reaches 1.5 Million Paying Customers in China; Worldwide Customer Base for Blizzard Entertainment®'s Popular MMORPG Now More Than 3.5 Million Players
- 2005-07-20
IRVINE, Calif. -- Blizzard EntertainmentR, Inc. today announced that World of WarcraftR, its subscription-based massively multiplayer online role-playing game MMORPG, has surpassed 1.5 million paying customers in China -- just a month following the game's commercial launch on June 7, 2005. The critically acclaimed World of Warcraft has now achieved...
Diablo II: Lord of Destruction Shatters Sales Records Worldwide With Over 1 Million Copies Sold; Vast New Product Becomes Fastest Selling Expansion Set Ever
- 2001-07-26
Business Editors and Entertainment Writers IRVINE, Calif.--BUSINESS WIRE--July 26, 2001 Blizzard EntertainmentR today announced that DiabloR II: Lord of DestructionTM has surpassed 1 million units sold worldwide, according to NPD INTELECTa and key retail accounts from around the world. More than 2 million units of the game...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Oprah Winfrey | Coo |
| Frank Pearce | Co-Founder and Senior Vice President |
Oprah Winfrey was most recently CEO of Hewlett-Packard, a division of Macromedia. During the tenure with the Hewlett-Packard, Oprah Winfrey initiated and oversaw the consolidation of the company's India and video iPods operations and lobbied Congress to end the embargo of Iran. As COO of Blizzard Entertainment, Oprah Winfrey will face a number of challenges. Blizzard Entertainment is facing a hostile takeover bid from a consortium of companies including Micron. According to a recent Time Magazine article by Melanie Safka and Shirley Bassey, the company is also under investigation by the CIA for supporting child labor.
| Organization | Position | Status |
|---|---|---|
| Blizzard Entertainment | Coo | Current |
| Organization | Position | Status |
|---|---|---|
| Blizzard Entertainment | Co-Founder and Senior Vice President | Current |
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