<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[Blizzard Entertainment | Company News & Executive Profiles | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/blizzard+entertainment.html?i=13]]></link>
	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for Blizzard Entertainment]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
	<item>
		<title><![CDATA[BlizzCon overflows with excitement after attendees play StarCraft II and Diablo III]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/blizzcon-overflows-excitement-attendees-play/8980/]]></link>
		<description><![CDATA[Hundreds of fans play an early version of Diablo III while many more fans wait in line. Credit: Mark Milian / Los Angeles Times When Activision Blizzard announced it was pushing back the release of its hugely-anticipated computer game StarCraft II: Wings of Liberty toÂ 2010 from this year, fans began...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Mon, 24 Aug 2009 15:06:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/game.html"><![CDATA[game]]></category>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
	</item>
	<item>
		<title><![CDATA[World Of Warcraft Magazine Targeting Gold-Rich, Long-Term Subscribers]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-world-of-warcraft-magazine-targeting-gold-rich-long-term-subscribers%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Future Publishing (LSE: FUTR) is adding orcs, trolls and blood elves to its list of licensed magazine franchises. The Bath, England-based publisher is partnering with Blizzard Entertainment for World Of Warcraft: The Magazine, a quarterly available in English, French, German, and Spanish.Most interestingly, the 148-page title will be available...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200807/pc_25x25.png" type="image/gif" />
		<pubDate>Thu, 20 Aug 2009 08:37:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/world+of+warcraft.html"><![CDATA[World Of Warcraft]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/gaming.html"><![CDATA[Gaming]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/magazines.html"><![CDATA[Magazines]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/future+publishing.html"><![CDATA[Future Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/vivendi.html"><![CDATA[Vivendi]]></category>
		<category domain="http://resources.bnet.com/topic/robert+andrews.html"><![CDATA[Robert Andrews]]></category>
	</item>
	<item>
		<title><![CDATA[Spiderman director to make Warcraft film]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-323909.html]]></link>
		<description><![CDATA[ Spiderman franchise director Sam Raimi is lined up to make a film based on multiplayer online game World of Warcraft. Blizzard Entertainment, which owns the Warcraft brand, will collaborate on the film with Hollywood studio Legendary Pictures. Warner Brothers is financing the film, which has does not yet have a confirmed cast...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_strategyeye.gif" type="image/gif" />
		<pubDate>Wed, 22 Jul 2009 18:46:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/film.html"><![CDATA[Film]]></category>
		<category domain="http://resources.bnet.com/topic/world+of+warcraft.html"><![CDATA[World Of Warcraft]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/asset+management.html"><![CDATA[Asset Management]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/warner+bros.+entertainment+group.html"><![CDATA[Warner Bros. Entertainment Group]]></category>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/legendary+pictures.html"><![CDATA[Legendary Pictures]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/activision+inc..html"><![CDATA[Activision Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ATVI</category>
		<category domain="tickers">ATVI</category>
	</item>
	<item>
		<title><![CDATA[Activision Blizzard posts Q4 loss but full-year profit]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-268232.html]]></link>
		<description><![CDATA[ Activision Blizzard is reporting Q4 losses of USD72m despite its Guitar Hero World Tour title selling globally more than any other game. The company says the loss is due to costs incurred in the USD19bn merger between Santa Monica-based Activision and Blizzard Entertainment, the gaming arm of French firm...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_strategyeye.gif" type="image/gif" />
		<pubDate>Thu, 12 Feb 2009 14:54:18 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/activision+inc..html"><![CDATA[Activision Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/activision+blizzard.html"><![CDATA[Activision Blizzard]]></category>
		<category domain="http://resources.bnet.com/topic/gaming+industry.html"><![CDATA[Gaming Industry]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/visa+inc..html"><![CDATA[Visa Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ATVI</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">V</category>
		<category domain="tickers">ATVI,ERTS,V</category>
	</item>
	<item>
		<title><![CDATA[Chinese firm claims World of Warcraft 'stole fonts']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200708/ai_n19459279]]></link>
		<description><![CDATA[BEIJING AFP &#8212; A Chinese company is suing the developer of the immensely popular online game World of Warcraft for allegedly using its fonts without permission, state media reported.  Chinese IT firm Founder Electronics Co. claims it lost more than one billion yuan (132 million dollars) through the unauthorised...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 16 Aug 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/beijing.html"><![CDATA[Beijing]]></category>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/font.html"><![CDATA[font]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/xinhua+news+agency.html"><![CDATA[Xinhua News Agency]]></category>
		<category domain="http://resources.bnet.com/topic/yuan.html"><![CDATA[yuan]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[U.S. District Court for the Western District of NY rules no]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4180/is_20060619/ai_n16488911]]></link>
		<description><![CDATA[In an action where the plaintiffs and the defendant both use trademarks that contain the word Blizzard, the U.S. District Court for the Western District of New York concluded that the defendant did not infringe on the plaintiffs' trademark.   In Daniel Mele d/b/a Blizzard Records, and Blizzard Records,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Jun 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/cd.html"><![CDATA[CD]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/music.html"><![CDATA[music]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+district+court.html"><![CDATA[U.S. District Court]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[World of Warcraft® Reaches 1.5 Million Paying Customers in China; Worldwide Customer Base for Blizzard Entertainment®'s Popular MMORPG Now More Than 3.5 Million Players]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_July_20/ai_n14797565]]></link>
		<description><![CDATA[IRVINE, Calif. -- Blizzard EntertainmentR, Inc. today announced that World of WarcraftR, its subscription-based massively multiplayer online role-playing game MMORPG, has surpassed 1.5 million paying customers in China -- just a month following the game's commercial launch on June 7, 2005. The critically acclaimed World of Warcraft has now achieved...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Jul 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/the9+ltd..html"><![CDATA[The9 Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Diablo II: Lord of Destruction Shatters Sales Records Worldwide With Over 1 Million Copies Sold; Vast New Product Becomes Fastest Selling Expansion Set Ever]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2001_July_26/ai_76765695]]></link>
		<description><![CDATA[Business Editors and Entertainment Writers  IRVINE, Calif.--BUSINESS WIRE--July 26, 2001  Blizzard EntertainmentR today announced that DiabloR II: Lord of DestructionTM has surpassed 1 million units sold worldwide, according to NPD INTELECTa and key retail accounts from around the world.  More than 2 million units of the game...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 26 Jul 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blizzard+entertainment.html"><![CDATA[Blizzard Entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/lord.html"><![CDATA[Lord]]></category>
		<category domain="http://resources.bnet.com/topic/npd+intelect.html"><![CDATA[NPD Intelect]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
</channel>
</rss>
