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• Guardian Hiring Bloggers For Local News Network

  PaidContent - 2009-10-12

  There’s now no doubt that Guardian News & Media is planning a local online news project. It’s hiring for metropolitan “beatbloggers” in Cardiff, Leeds and Edinburgh for local news services that will launch early next year.A job ad is seeking “bloggers interested in creating and curating local multimedia content...

  Tags: Job, North, Network, Blog, Blogger, Job Ad, GMG, Blogging, Recruitment & Selection, Internet, Human Resources, Workforce Management, Patrick Smith

• Joe Bloggs Still Puzzled Over Blogs

  BNET - 2009-10-06

  It's easy to forget, when you are caught up in the leading edge of social networking, that not everyone is on the same page as you. The realisation came to me recently, while attending an event held by the Confederation of French Industry Medef -- the equivalent to CBI. I was...

  Tags: Blog, Blogger, Blogging, Internet, Yann Gourvennec

• Businesses Turn To Mom Blogs To Market Their Wares

  BNET - 2009-08-25

  Bigger brands often see the value of engaging bloggers. But for many small businesses working with bloggers is new and unknown. Yet it can be an effective marketing tool. Some cry that blogging is dead, but it's far from it. While women use social media, it's more for building relationships...

  Tags: Blog, American Express Co., Blogger, Blogging, Gender And Diversity, Marketing Research, Internet, Human Resources, Marketing

• 10 Tips for Business Bloggers | BTalk Australia

  BNET - 2009-07-16

  (Episode 288; 11 minutes 13) A blog can show your business employs talented people who know a lot about their speciality. Sally Rose, the blogger in chief at openforum.com.au has come up with some top tips for creating blogs that will attract interest. In today’s BTalk Australia...

  Tags: Blog, Blogger, Blogging, Internet, Phil Dobbie

• Bloggers Make Great Employees | BTalk Australia

  BNET - 2009-03-31

  (13min 48) Bloggers are dedicated and hard working, which should make them sought after employees. That's the view of recruitment specialist Kelly Magowan from Six Figures. In today's BTalk Australia she talks to Phil Dobbie about the skills bloggers bring and discusses the implications of bloggers, like...

  Tags: Telstra Corp., Job, Blog, Blogger, Blogging, Internet, Phil Dobbie

• Advertisers Lobby FTC for Right to Not Tell the Truth

  BNET - 2009-03-08

  Advertising industry lobbyists have asked the FTC to stop proposed reforms for expanding its jurisdiction over infomercials, celebrity endorsements, bloggers and consumer testimonials. The advertisers' comments ask the FTC not to require that they disclose when they are making claims that don't tell the whole truth. A...

  Tags: Advertisement, Blog, Product, FTC, Advertiser, Blogger, Blogging, Internet, Jim Edwards

• FTC Considers Extending Ad Jurisdiction to Blogs and Bloggers

  BNET - 2008-11-22

  The FTC has published proposed new rules that would bring commercial endorsements by bloggers under its jurisdiction -- and therefore subject blogs and their authors to potential legal consequences for false or misleading advertising. The new proposed rules were published on the FTC’s website Nov. 21, in a Federal Register...

  Tags: Advertisement, Blog, FTC, Advertiser, Blogger, Register Item Discussion, Blogging, Internet, Jim Edwards

• Patent Bar Brawl: Lawyers Suing Cisco Subpoena Legal Blogger

  BNET - 2008-08-25

  Since March, there's been a legal brouhaha in patent circles, as lawyer Eric Albritton sued a blogger as well as the blogger's former employer, Cisco, for libel. Now the dispute is spilling wider, as the plaintiff has sent a subpoena to a well-known law professor and blogger, Dennis Crouch, who...

  Tags: Patent, Patent Troll, Blog, Cisco Systems Inc., Attorney, Blogger, Blogging, Internet, Erik Sherman

• Blog Pitching Tips From Around the Web

  BNET - 2008-07-15

  There have been a lot of posts recently about how to do a better job pitching bloggers that I wanted to share with you: Ready to Pitch a Blog? Take This Quiz First Pro Blogger Darren Rowse on Targeting Bloggers 21 Tips for How to...

  Tags: Web, Blog, Blogger, Blogging, Internet, Jon Greer

• Rules of Engagement for Blogger Relations

  BNET - 2008-07-14

  Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...

  Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet