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BNET Business Dictionary
- Blog
- a personal online journal that can be accessed by visitors to the host Web site. Blogs have developed massively in a very short space of...
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- Rules of Engagement for Blogger Relations
- Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...
- Blog posts 2008-07-14
- Don't Forget About The Importance of Internal Communications
- Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...
- Blog posts 2008-07-01
- This Just In: Sex Still Sells
- In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...
- Blog posts 2008-06-12
- Fighting Crime By Using a Fake Blog
- Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...
- Blog posts 2008-05-06
- Time to Add Gawker to Your RSS Feed
- In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....
- Blog posts 2008-02-18
- Target Misses the Mark in Blogger Relations
- Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...
- Blog posts 2008-01-30
- Online Video is the New Business Media
- Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...
- Blog posts 2008-01-22
- More Rules of Engagement for Blogger PR
- You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...
- Blog posts 2007-11-15
- About the New 'Catching Flack'
- This blog is all about helping PR people do a better job at media relations and the practice of PR. Over time, I'll cover a range of subjects, from working with the top-tier media to working with bloggers to crisis communications, agency management and corporate communications. I'll examine current media...
- Blog posts 2007-11-15
- Ogilvy's Code of Ethics for Blogger Outreach
- Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
- Blog posts 2007-11-13
- Journalist Offers Bite-Sized PR Tips
- If reading PR tips in blog items like this takes too long, you should check out Rafe Needleman's ProPRTips. He offers PR tips in bite-sized chunks that look like they came from Twitter. The reason they look like "tweets" is that, in fact, they are tweets. Needleman...
- Blog posts 2008-09-17
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