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BNET Business Dictionary
- Blog
- a personal online journal that can be accessed by visitors to the host Web site. Blogs have developed massively in a very short space of...
- Blog definition on BNET »
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- Blog Pitching Tips From Around the Web
- There have been a lot of posts recently about how to do a better job pitching bloggers that I wanted to share with you: Ready to Pitch a Blog? Take This Quiz First Pro Blogger Darren Rowse on Targeting Bloggers 21 Tips for How to...
- Blog posts 2008-07-15
- Rules of Engagement for Blogger Relations
- Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...
- Blog posts 2008-07-14
- Jump-Starting Your Business Blog
- The top question I get about blogging for business is: what will I blog about? The next question is: do I have to blog every day? To take the second question first: not everyday, but you need to keep feeding the beast on a regular basis, at...
- Blog posts 2008-07-02
- Don't Forget About The Importance of Internal Communications
- Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...
- Blog posts 2008-07-01
- This Just In: Sex Still Sells
- In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...
- Blog posts 2008-06-12
- Why Top Executives Are Resisting Social Media
- If you're reading this blog, you probably "get" social media to some degree. Isn't it amazing how few people you know actually read blogs or other fast-changing online media on a regular basis? It does tend to put a damper on one's enthusiasm for social media, that's for sure. ...
- Blog posts 2008-06-11
- Check Out the Blogs That Journalists Like to Read
- Wondering which blogs journalists themselves find most valuable? Brodeur Strategies and Marketwire did an online survey. "We did the study because we wanted to help clients better understand the interplay between online news activity and journalism. We know who the traditional reporters are that cover our clients' industries and beats...
- Blog posts 2008-05-27
- Fighting Crime By Using a Fake Blog
- Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...
- Blog posts 2008-05-06
- Real Results from Business Blogging
- If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...
- Blog posts 2008-04-28
- Uh-oh: Cisco Corporate Blogger Gets The Company Sued
- It was bound to happen and may have already happened before: a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...
- Blog posts 2008-03-27
- Time to Add Gawker to Your RSS Feed
- In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....
- Blog posts 2008-02-18
- Fortune 500 Getting on the Blogging Bandwagon
- You know a trend is going mainstream when it takes hold among the biggest companies in the country. You can add blogging to the list, as a full 10% of the Fortune 500 now maintain some number of blogs about their companies and products. This insight comes...
- Blog posts 2008-02-12
- Target Misses the Mark in Blogger Relations
- Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...
- Blog posts 2008-01-30
- Blogging Resources You Should Know About
- As I go around talking to people about PR and the rise of business blogging, here's what people want to know: How do I set up a blog? What should it say? How do I get it noticed? How do I justify the time...
- Blog posts 2008-01-24
- Online Video is the New Business Media
- Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...
- Blog posts 2008-01-22
- What to Blog About
- Yesterday, I posted an item saying that you've got to consider doing a business-oriented blog as another way to communicate with key audiences such as customers, partners, employees and even competitors. The next and most obvious question is this: what should you blog about? ...
- Blog posts 2008-01-15
- Getting Started With Business Blogging
- I know a lot of business people who look at starting a blog the way they think about taking their vitamins. They know they should, but they don't know why. Here's the executive summary: because it's how a lot of your customers, partners and other key audiences...
- Blog posts 2008-01-14
- Can You Put Limits on Social Media Coverage?
- One of the most intriguing and disruptive elements of the social media revolution is that the creation of social media can happen anywhere, at anytime. For instance, I recently researched, wrote and published a Catching Flack post while riding in the back seat of a taxi headed to San...
- Blog posts 2008-01-11
- Corporate Blogs That Build Buzz
- Will this be the year that you start a corporate blog? Or are you already knee-deep in the blogosphere and looking for new ideas? Completing our review of PRWeek's nice summation of the year just past in their 2007 Book of Lists, here are their "5 corporate...
- Blog posts 2008-01-04
- More Rules of Engagement for Blogger PR
- You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...
- Blog posts 2007-11-15
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