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• All This Over Donuts?

  BNET - 2008-05-30

  They say opinions are like you-know-whats: Everybody's got one. And BNET bloggers and their readers are no exceptions. On the heady issue of Dunkin' Donuts pulling an ad showing actress Rachael Ray with what some pundits said appeared to be a keffiyah -- a traditional Arab head scarf --...

  Tags: Advertisement, Blogger, Blogging, Internet, Management, Michael Mattis, Strategy

• BNET Blogger, Jake Swearingen, Gets Blogged

  BNET - 2008-05-27

  They say that it's bad for a journalist to become a part of the story. But at BNET, it's hard not to. Fame just seems to dog us like Old Yeller chasing a stick of beef jerky. It's OK, we're used to it by now. TheFounder, an...

  Tags: Advertisement, Blogger, Blogging, Internet, Jake Swearingen, Management, Michael Mattis, Strategy

• John McCain's Smart Blogger Relations Strategy

  BNET - 2008-05-20

  Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...

  Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer

• Make Room in the C-Suite for the "Chief Blogger"

  BNET - 2008-04-04

  A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak’s two blogs â€" 'A Thousand Words' and 'A ...

  Tags: Jon Greer, Internet, Blogging, Jenny, Jennifer Cisney, Blogger, Eastman Kodak Co., Social Media, Strategy