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• Fox Turns To TypePad Bloggers To Hype New Movie,  'Avatar'

  PaidContent - 2009-11-18

  Twentieth Century Fox is going social to promote its upcoming film, AVATAR, by partnering with TypePad owner Six Apart, to launch branded blogs and micro-blogs. AVATAR fans can get branded themes for their blogs, as well as trailers, behind-the-scenes clips, and news updates about the film, which launches in...

  Tags: Avatar, Movie, Six Apart Ltd., TypePad, Blogger, Blogging, Internet, Entertainment, Movies, Social Media, Weblogs, Companies, News Corp., Fox, Tameka Kee

• Bloggers Hate Bogusky's Book But Didn't Bother to Read It

  BNET - 2009-11-04

  Poor Alex Bogusky. America's hottest adman must be thinking, What have I done wrong? Fresh from nursing his wounds after a vicious encounter with Gawker which he deserved, the Crispin Porter + Bogusky chief is being pilloried in the blogosphere for writing a book that is only 150 pages long....

  Tags: Wound, Blogger, Blogging, Internet, Jim Edwards

• The Importance Of Connecting Brands With Bloggers

  BNET - 2009-11-04

  In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to the masses, blogger outreach provides a quantifiable, traceable method for reaching a targeted audience. Through website analytics and an ongoing relationship with a blogger, a...

  Tags: Method, Advertisement, Brand, Blogger, Egg Marketing & Public Relations, Blogging, Internet

• AsianCorrespondent.com Tries To Build A Far-East Foreign Reporting Collective

  PaidContent - 2009-10-21

  A former B2B publisher CEO is trying to plug the widening gap in newspapers’ overseas news reportage, with a new site powered by South-East Asian bloggers.James Craven stepped down after five years from the helm of Bristol, England-based GDS International, a publisher of agriculture, healthcare and other magazines, 12...

  Tags: Blogger, AsianCorrespondent.com, Blogging, Internet, Media & Publishing, Online News, Robert Andrews

• IAB Calls For Reversal Of 'Unfair and Unconstitutional' FTC Blogger Regs

  PaidContent - 2009-10-15

  The Interactive Advertising Bureau is calling on the Federal Trade Commission to withdraw its recently revised guidelines governing dealings between bloggers and marketers. The ad trade group says the rules “unfairly and unconstitutionally” impose penalties on online media for practices, while exempting traditional media. In an open letter to...

  Tags: Interactive Advertising Bureau, FTC, Blogger, Ad Trade Group, Blogging, Internet, Advertising, Legal, Regulatory, Social Media, David Kaplan

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times

• Guardian Hiring Bloggers For Local News Network

  PaidContent - 2009-10-12

  There’s now no doubt that Guardian News & Media is planning a local online news project. It’s hiring for metropolitan “beatbloggers” in Cardiff, Leeds and Edinburgh for local news services that will launch early next year.A job ad is seeking “bloggers interested in creating and curating local multimedia content...

  Tags: Job, North, Network, Blog, Blogger, Job Ad, GMG, Blogging, Recruitment & Selection, Internet, Human Resources, Workforce Management, Patrick Smith

• Ed Silverman to Reopen Pharmalot Next Week

  BNET - 2009-10-09

  Ed Silverman will re-open Pharmalot next week, according to the MM&M. The news will be greeted with whoops of joy in Pharma-land and mixed feelings among drug bloggers who, since January, had been enjoying the vacuum his departure created. It also raises the question of why Elsevier saw fit to...

  Tags: Blogger, Blogging, Internet, Jim Edwards

• About That Fine ... FTC Tries To Calm Blogger Concerns About Product Mentions

  PaidContent - 2009-10-08

  The Federal Trade Commission is trying to calm some fears in the wake of its revisions to the FTC Act of 1980, amended to include bloggers in its guidelines for endorsements and testimonials. Fast Company does a good job of rounding up concerns like the fear of being fined...

  Tags: FTC, Blogger, Blogging, Internet, Legal, Regulatory, Social Media, Nanopublishing, Staci D. Kramer

• FTC Cracks Down on Bloggers Who Take Perks (Take Two)

  BNET - 2009-10-06

  After posting my earlier report on those proposed new FTC rules this morning, I've had an opportunity to review the actual document available both in HTML and as a PDF issued by the commission. I'm no lawyer, but this document is so long and sweeping in nature...

  Tags: Commission, FTC, Advertiser, Blogger, Blogging, Sales Force Management, Internet, Sales, David Weir