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• IAB Calls For Reversal Of 'Unfair and Unconstitutional' FTC Blogger Regs

  PaidContent - 2009-10-15

  The Interactive Advertising Bureau is calling on the Federal Trade Commission to withdraw its recently revised guidelines governing dealings between bloggers and marketers. The ad trade group says the rules “unfairly and unconstitutionally” impose penalties on online media for practices, while exempting traditional media. In an open letter to...

  Tags: Interactive Advertising Bureau, FTC, Blogger, Ad Trade Group, Blogging, Internet, Advertising, Legal, Regulatory, Social Media, David Kaplan

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times

• About That Fine ... FTC Tries To Calm Blogger Concerns About Product Mentions

  PaidContent - 2009-10-08

  The Federal Trade Commission is trying to calm some fears in the wake of its revisions to the FTC Act of 1980, amended to include bloggers in its guidelines for endorsements and testimonials. Fast Company does a good job of rounding up concerns like the fear of being fined...

  Tags: FTC, Blogger, Blogging, Internet, Legal, Regulatory, Social Media, Nanopublishing, Staci D. Kramer

• FTC Cracks Down on Bloggers Who Take Perks (Take Two)

  BNET - 2009-10-06

  After posting my earlier report on those proposed new FTC rules this morning, I've had an opportunity to review the actual document available both in HTML and as a PDF issued by the commission. I'm no lawyer, but this document is so long and sweeping in nature...

  Tags: Commission, FTC, Advertiser, Blogger, Blogging, Sales Force Management, Internet, Sales, David Weir

• New FTC Regs Require Greater Disclosure Of Advertising And Bloggers

  PaidContent - 2009-10-05

  The Federal Trade Commission has revised its guidelines governing endorsements in the age of blogging and the popularity of celebrities on sites like Twitter. This was the first time the FTC guidelines have been overhauled since 1980. Specifically, the rules now require experts, organizations, and celebrities and just about...

  Tags: Advertisement, FTC, Blogger, Blogging, Internet, Advertising, Legal, Regulatory, Marketing, Social Media, David Kaplan

• New FTC Rules for Bloggers and Celebrities Are All Steve Garvey's Fault

  BNET - 2009-10-05

  The FTC has issued new guidelines for celebrities and bloggers when it comes to endorsing products in ads or blogs. If you don't like them, you can blame Steve Garvey, former former first baseman for the Los Angeles Dodgers and San Diego Padres, who annoyed the FTC when he won...

  Tags: FTC, Blogger, Blogging, Internet, Jim Edwards

• Mommy Blogger Blackmails Crocs Marketer; FTC Poised to Step In

  BNET - 2009-07-31

  Mommy bloggers are evil blackmailers who need to be stopped -- by the FTC! That is the conclusion of an entertaining piece in Forbes riffing off the news that the FTC is considering regulating blogs for sponsorship or other paid interests, just like the regular media. by Jim Edwards

  Tags: FTC, Blogger, Mommy Blogger, Blogging, Advertising & Promotion, Internet, Marketing, Jim Edwards

• FTC to Probe Bloggers Who Take Money to Hawk Stuff

  BNET - 2009-07-03

  The Federal Trade Commission FTC is drawing up guidelines that will allow it to investigate bloggers who promote products, as well as the companies that pay them to do so, when such conflicts of interest are not disclosed to readers. The agency also will investigate any false claims by the...

  Tags: FTC, Twitter, Blogger, Blogging, Internet, David Weir

• Advertisers Lobby FTC for Right to Not Tell the Truth

  BNET - 2009-03-08

  Advertising industry lobbyists have asked the FTC to stop proposed reforms for expanding its jurisdiction over infomercials, celebrity endorsements, bloggers and consumer testimonials. The advertisers' comments ask the FTC not to require that they disclose when they are making claims that don't tell the whole truth. A...

  Tags: Advertisement, Blog, Product, FTC, Advertiser, Blogger, Blogging, Internet, Jim Edwards

• FTC Considers Extending Ad Jurisdiction to Blogs and Bloggers

  BNET - 2008-11-22

  The FTC has published proposed new rules that would bring commercial endorsements by bloggers under its jurisdiction -- and therefore subject blogs and their authors to potential legal consequences for false or misleading advertising. The new proposed rules were published on the FTC’s website Nov. 21, in a Federal Register...

  Tags: Advertisement, Blog, FTC, Advertiser, Blogger, Register Item Discussion, Blogging, Internet, Jim Edwards