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• Google, Amazon Offer Indie Bloggers Another Way To Make Money

  PaidContent - 2009-12-17

  While big publishers try to figure out how to get millions of web users to pay for their content, indie bloggers continue to churn out blog posts for free—or barely monetized with search and display ads from Google’s AdSense, if they’re lucky. Now bloggers using Google’s Blogger platform have...

  Tags: Google Inc., Amazon.com Inc., Blogger, Blogging, Sales Strategy, Internet, Sales, Advertising, E-Commerce, Media & Publishing, Social Media, Weblogs, Companies, Amazon.com, Google, Tameka Kee

• Greenwashing: Not Just for Corporations?

  BNET - 2009-12-16

  A HBR blogger calls out her acquaintances for personal greenwashing, but suggests that small and incomplete efforts to tackle environmental problems might be a healthy stepping stone to more meaningful action. Is she just as delusional as her friends? by Jessica Stillman

  Tags: Corporation, Blogger, Blogging, Internet, Jessica Stillman

• Fwix Aggregates Local News, Compensates Bloggers, Filling a Void

  BNET - 2009-12-04

  In the ongoing debate over the future of the media business, especially when it comes to news, the extremes tend to dominate, and not just ideologically. "The future is hyper-local." "The future is global." "Algorithms can do it all." (Google News.)...

  Tags: Google Inc., Journalist, Advertisement, Extremes, Blogger, Fwix, Blogging, Internet, David Weir

• Fox Turns To TypePad Bloggers To Hype New Movie,  'Avatar'

  PaidContent - 2009-11-18

  Twentieth Century Fox is going social to promote its upcoming film, AVATAR, by partnering with TypePad owner Six Apart, to launch branded blogs and micro-blogs. AVATAR fans can get branded themes for their blogs, as well as trailers, behind-the-scenes clips, and news updates about the film, which launches in...

  Tags: Avatar, Movie, Six Apart Ltd., TypePad, Blogger, Blogging, Internet, Entertainment, Movies, Social Media, Weblogs, Companies, News Corp., Fox, Tameka Kee

• Bloggers Hate Bogusky's Book But Didn't Bother to Read It

  BNET - 2009-11-04

  Poor Alex Bogusky. America's hottest adman must be thinking, What have I done wrong? Fresh from nursing his wounds after a vicious encounter with Gawker which he deserved, the Crispin Porter + Bogusky chief is being pilloried in the blogosphere for writing a book that is only 150 pages long....

  Tags: Wound, Blogger, Blogging, Internet, Jim Edwards

• The Importance Of Connecting Brands With Bloggers

  BNET - 2009-11-04

  In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to the masses, blogger outreach provides a quantifiable, traceable method for reaching a targeted audience. Through website analytics and an ongoing relationship with a blogger, a...

  Tags: Method, Advertisement, Brand, Blogger, Egg Marketing & Public Relations, Blogging, Internet

• AsianCorrespondent.com Tries To Build A Far-East Foreign Reporting Collective

  PaidContent - 2009-10-21

  A former B2B publisher CEO is trying to plug the widening gap in newspapers’ overseas news reportage, with a new site powered by South-East Asian bloggers.James Craven stepped down after five years from the helm of Bristol, England-based GDS International, a publisher of agriculture, healthcare and other magazines, 12...

  Tags: Blogger, AsianCorrespondent.com, Blogging, Internet, Media & Publishing, Online News, Robert Andrews

• IAB Calls For Reversal Of 'Unfair and Unconstitutional' FTC Blogger Regs

  PaidContent - 2009-10-15

  The Interactive Advertising Bureau is calling on the Federal Trade Commission to withdraw its recently revised guidelines governing dealings between bloggers and marketers. The ad trade group says the rules “unfairly and unconstitutionally” impose penalties on online media for practices, while exempting traditional media. In an open letter to...

  Tags: Interactive Advertising Bureau, FTC, Blogger, Ad Trade Group, Blogging, Internet, Advertising, Legal, Regulatory, Social Media, David Kaplan

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times

• Guardian Hiring Bloggers For Local News Network

  PaidContent - 2009-10-12

  There’s now no doubt that Guardian News & Media is planning a local online news project. It’s hiring for metropolitan “beatbloggers” in Cardiff, Leeds and Edinburgh for local news services that will launch early next year.A job ad is seeking “bloggers interested in creating and curating local multimedia content...

  Tags: Job, North, Network, Blog, Blogger, Job Ad, GMG, Blogging, Recruitment & Selection, Internet, Human Resources, Workforce Management, Patrick Smith