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• FDA Seeks Advice From Blogger; Google Solves Pharma's Ad Problems

  BNET - 2009-11-12

  The FDA sought the advice of John Mack, a blogger with 20,000 monthly readers who runs the Pharma Marketing Blog, on how drug companies should use the web to advertise their products. The agency usually likes to hear from lawyers, drug company executives and academics when it seeks regulatory advice....

  Tags: Google Inc., FDA, Advertisement, Advice, Drug Company, Pharmaceutical Company, Blogger, Federal Government, Government, Jim Edwards

• Bloggers Hate Bogusky's Book But Didn't Bother to Read It

  BNET - 2009-11-04

  Poor Alex Bogusky. America's hottest adman must be thinking, What have I done wrong? Fresh from nursing his wounds after a vicious encounter with Gawker which he deserved, the Crispin Porter + Bogusky chief is being pilloried in the blogosphere for writing a book that is only 150 pages long....

  Tags: Wound, Blogger, Blogging, Internet, Jim Edwards

• Ed Silverman to Reopen Pharmalot Next Week

  BNET - 2009-10-09

  Ed Silverman will re-open Pharmalot next week, according to the MM&M. The news will be greeted with whoops of joy in Pharma-land and mixed feelings among drug bloggers who, since January, had been enjoying the vacuum his departure created. It also raises the question of why Elsevier saw fit to...

  Tags: Blogger, Blogging, Internet, Jim Edwards

• New FTC Rules for Bloggers and Celebrities Are All Steve Garvey's Fault

  BNET - 2009-10-05

  The FTC has issued new guidelines for celebrities and bloggers when it comes to endorsing products in ads or blogs. If you don't like them, you can blame Steve Garvey, former former first baseman for the Los Angeles Dodgers and San Diego Padres, who annoyed the FTC when he won...

  Tags: FTC, Blogger, Blogging, Internet, Jim Edwards

• Mommy Blogger Blackmails Crocs Marketer; FTC Poised to Step In

  BNET - 2009-07-31

  Mommy bloggers are evil blackmailers who need to be stopped -- by the FTC! That is the conclusion of an entertaining piece in Forbes riffing off the news that the FTC is considering regulating blogs for sponsorship or other paid interests, just like the regular media. by Jim Edwards

  Tags: FTC, Blogger, Mommy Blogger, Blogging, Advertising & Promotion, Internet, Marketing, Jim Edwards

• Grey Begs Bloggers to Stop Posting Mao Condom Ads; Grovels to "Offended" Chinese Officials

  BNET - 2009-04-21

  Grey Group is begging bloggers to stop posting an ad it created for Doc Morris Pharmacies condoms that shows an image of Mao Zedong in the form of a sperm. The ad suggests that using the condom will prevent you from creating a new diabolical world leader. by Jim Edwards

  Tags: Advertisement, Blogger, Grey Group, Blogging, Internet, Jim Edwards

• Advertisers Lobby FTC for Right to Not Tell the Truth

  BNET - 2009-03-08

  Advertising industry lobbyists have asked the FTC to stop proposed reforms for expanding its jurisdiction over infomercials, celebrity endorsements, bloggers and consumer testimonials. The advertisers' comments ask the FTC not to require that they disclose when they are making claims that don't tell the whole truth. A...

  Tags: Advertisement, Blog, Product, FTC, Advertiser, Blogger, Blogging, Internet, Jim Edwards

• Valassis Angers Blogger Moms by Yanking RedPlum Coupons From Newspapers

  BNET - 2009-02-16

  Valassis's decision to stop using newspapers for its RedPlum coupon inserts is causing drama across the kitchen tables of suburban America. Now a campaign to have them brought back has been started by coupon-clipping moms who are also bloggers. The issue is also a fateful for one...

  Tags: Coupon, Blogger, Valassis, Coupon Cutter, Blogging, Food & Beverage, Internet, Manufacturing, Jim Edwards

• FTC Considers Extending Ad Jurisdiction to Blogs and Bloggers

  BNET - 2008-11-22

  The FTC has published proposed new rules that would bring commercial endorsements by bloggers under its jurisdiction -- and therefore subject blogs and their authors to potential legal consequences for false or misleading advertising. The new proposed rules were published on the FTC’s website Nov. 21, in a Federal Register...

  Tags: Advertisement, Blog, FTC, Advertiser, Blogger, Register Item Discussion, Blogging, Internet, Jim Edwards