There have been a lot of posts recently about how to do a better job pitching bloggers that I wanted to share with you: Ready to Pitch a Blog? Take This Quiz First Pro Blogger Darren Rowse on Targeting Bloggers 21 Tips for How to...
Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...
Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...
Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...
In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...
In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...
The NCAA is far from the only sports rights-holder to fret about how to control online media access to its games. The New York Times has a long piece today about how the major leagues are struggling with the issue, too. The problem, in a nutshell, is...
I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt: Blogging as a job...
A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak's two blogs – 'A Thousand Words' and 'A ...
It was bound to happen and may have already happened before: a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...
In the good old days before the rise of social media, most established media outlets had pretty strict ethical guidelines designed to impart an air of objectivity on their reporting. No fancy lunches, no cases of liquor, no expensive Christmas presents, no all-expenses-paid trips. Product samples were to be tested...
Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...
There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...
You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...
Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...
