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• Caveat Emptor When Dealing With Bloggers

  BNET - 2008-09-16

  The traditional news media has a fairly uniform set of ethical guidelines that PR practitioners can rely on when pitching stories: no fancy gifts, no free trips, no pay-for-play. And most traditional business journalists are pretty conservative when it comes to investing -- they don't buy individual stocks and they...

  Tags: Blogger, News Media, Tech Blog, Kara, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer

• Blog Pitching Tips From Around the Web

  BNET - 2008-07-15

  There have been a lot of posts recently about how to do a better job pitching bloggers that I wanted to share with you: Ready to Pitch a Blog? Take This Quiz First Pro Blogger Darren Rowse on Targeting Bloggers 21 Tips for How to...

  Tags: Web, Blog, Blogger, Blogging, Internet, Jon Greer

• Rules of Engagement for Blogger Relations

  BNET - 2008-07-14

  Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...

  Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet

• Are Better Trained Bloggers Better For PR?

  BNET - 2008-06-16

  Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...

  Tags: Journalist, Management, Jon Greer, Internet, Corporate Communications, Marketing, Business Ethics, Blogging, Public Relations, Blogger, Media, Ethics, Leadership

• John McCain's Smart Blogger Relations Strategy

  BNET - 2008-05-20

  Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...

  Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer

• Bloggers Use Filtering to Fight Back Against PR Spam

  BNET - 2008-05-12

  In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...

  Tags: Agency, Blogger, Blogging, Corporate Communications, Internet, Jon Greer, Journalist, Marketing, Public Relations, Security, Spam, Spam And Phishing

• Lessons Learned in Corporate Blogging

  BNET - 2008-05-09

  In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...

  Tags: Jon Greer, Corporate Blogging, Blogger, Blogging, Internet

• Sports Leagues Struggle With Online Media Relations Too

  BNET - 2008-04-21

  The NCAA is far from the only sports rights-holder to fret about how to control online media access to its games. The New York Times has a long piece today about how the major leagues are struggling with the issue, too. The problem, in a nutshell, is...

  Tags: League, Online Media, Mark Cuban, Blogger, NCAA, Blogging, Games, Internet, Personal Technology, Jon Greer

• More on Kodak's "Chief Blogger" and Helpareporter.com

  BNET - 2008-04-10

  I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt: Blogging as a job...

  Tags: Eastman Kodak Co., Jon Greer, Internet, Blogger, Blogging

• Make Room in the C-Suite for the "Chief Blogger"

  BNET - 2008-04-04

  A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak’s two blogs â€" 'A Thousand Words' and 'A ...

  Tags: Jon Greer, Internet, Blogging, Jenny, Jennifer Cisney, Blogger, Eastman Kodak Co., Social Media, Strategy