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• New FTC Regs Require Greater Disclosure Of Advertising And Bloggers

  PaidContent - 2009-10-05

  The Federal Trade Commission has revised its guidelines governing endorsements in the age of blogging and the popularity of celebrities on sites like Twitter. This was the first time the FTC guidelines have been overhauled since 1980. Specifically, the rules now require experts, organizations, and celebrities and just about...

  Tags: Advertisement, FTC, Blogger, Blogging, Internet, Advertising, Legal, Regulatory, Marketing, Social Media, David Kaplan

• Google Mystery Blogger Promotion Was For Sidewiki

  BNET - 2009-09-24

  Last week I mentioned that Google was pushing a new product via a blogger PR blitz and a promise to send a gift bag pertaining to a new product. It seems that it was Google Sidewiki, which gives users the ability to annotate web pages, contributing content and probably expanding...

  Tags: Google Inc., Web Page, Blogger, Public Relations, Channel Management, Marketing, Corporate Communications, Erik Sherman

• Businesses Turn To Mom Blogs To Market Their Wares

  BNET - 2009-08-25

  Bigger brands often see the value of engaging bloggers. But for many small businesses working with bloggers is new and unknown. Yet it can be an effective marketing tool. Some cry that blogging is dead, but it's far from it. While women use social media, it's more for building relationships...

  Tags: Blog, American Express Co., Blogger, Blogging, Gender And Diversity, Marketing Research, Internet, Human Resources, Marketing

• Mommy Blogger Blackmails Crocs Marketer; FTC Poised to Step In

  BNET - 2009-07-31

  Mommy bloggers are evil blackmailers who need to be stopped -- by the FTC! That is the conclusion of an entertaining piece in Forbes riffing off the news that the FTC is considering regulating blogs for sponsorship or other paid interests, just like the regular media. by Jim Edwards

  Tags: FTC, Blogger, Mommy Blogger, Blogging, Advertising & Promotion, Internet, Marketing, Jim Edwards

• Hacker Delivers Mixed Bag of Internal Twitter Docs to Blogger

  BNET - 2009-07-15

  TechCrunch got one of those gifts yesterday that every journalist dreams of -- a cache of 310 internal documents from Twitter that includes business projections, product plans, project pitches -- and also personal information about company employees, including co-founder Evan Williams and his wife. Thus, this is...

  Tags: Document, Journalist, Hacker, Twitter, Blogger, Michal Arrington, Internet, Hacking, Blogging, Branding, Security, Marketing, David Weir

• New Media Index Contrasts Blogs & MSM

  BNET - 2009-01-30

  The Pew Research Center's Project for Excellence in Journalism PEJ is widely considered one of the most authoritative efforts tracking the quality of journalism in mainstream media, but until today, it has not been able to provide a similar service for bloggers, social media sites SMS, or other user-generated content...

  Tags: Media, Blogger, Pew Research Center, PEJ, Blogging, Advertising & Promotion, Internet, Marketing, David Weir

• That Blogger Thinks You're Stupid

  BNET - 2008-12-10

  BNET "CEO Corner" blogger Steve Tobak thinks I've pulled one over on you. In his recent post "Marketing is Like Sex: Everybody Thinks They're Good at It,"  Tobak bemoans that when it comes to marketing, non-marketing folk feel entitled to endlessly kibbitz.   As...

  Tags: Blogger, Sales Strategy, Marketing Research, Sales, Marketing, Geoffrey James

• Caveat Emptor When Dealing With Bloggers

  BNET - 2008-09-16

  The traditional news media has a fairly uniform set of ethical guidelines that PR practitioners can rely on when pitching stories: no fancy gifts, no free trips, no pay-for-play. And most traditional business journalists are pretty conservative when it comes to investing -- they don't buy individual stocks and they...

  Tags: Blogger, News Media, Tech Blog, Kara, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer

• Technology Will Save Newspapers, Right?

  BNET - 2008-07-30

  Posterous has only been a round a month so far, but it's already gaining adherents among bloggers, and in particular, micro-bloggers. The company offers a way for bloggers to go mobile and post via email or text messaging -- for free. Posterous is part of a broader movement to simplify...

  Tags: Journalist, Photograph, Blogger, Media Industry, Blogging, Corporate Communications, Telecommunications, Wireless, Internet, Marketing, David Weir

• Rules of Engagement for Blogger Relations

  BNET - 2008-07-14

  Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...

  Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet