Blogger

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blogger and public relations - All News and Analysis

• Google Mystery Blogger Promotion Was For Sidewiki

  BNET - 2009-09-24

  Last week I mentioned that Google was pushing a new product via a blogger PR blitz and a promise to send a gift bag pertaining to a new product. It seems that it was Google Sidewiki, which gives users the ability to annotate web pages, contributing content and probably expanding...

  Tags: Google Inc., Web Page, Blogger, Public Relations, Channel Management, Marketing, Corporate Communications, Erik Sherman

• Caveat Emptor When Dealing With Bloggers

  BNET - 2008-09-16

  The traditional news media has a fairly uniform set of ethical guidelines that PR practitioners can rely on when pitching stories: no fancy gifts, no free trips, no pay-for-play. And most traditional business journalists are pretty conservative when it comes to investing -- they don't buy individual stocks and they...

  Tags: Blogger, News Media, Tech Blog, Kara, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer

• Rules of Engagement for Blogger Relations

  BNET - 2008-07-14

  Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...

  Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet

• Are Better Trained Bloggers Better For PR?

  BNET - 2008-06-16

  Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...

  Tags: Journalist, Management, Jon Greer, Internet, Corporate Communications, Marketing, Business Ethics, Blogging, Public Relations, Blogger, Media, Ethics, Leadership

• John McCain's Smart Blogger Relations Strategy

  BNET - 2008-05-20

  Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...

  Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer

• Bloggers Use Filtering to Fight Back Against PR Spam

  BNET - 2008-05-12

  In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...

  Tags: Agency, Blogger, Blogging, Corporate Communications, Internet, Jon Greer, Journalist, Marketing, Public Relations, Security, Spam, Spam And Phishing

• Target Misses the Mark in Blogger Relations

  - 2008-01-30

  Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...

  Tags: Jon Greer, Target, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Blogger, Blog

• More Rules of Engagement for Blogger PR

  - 2007-12-06

  More Rules of Engagement for Blogger PRGood pieceAs a pro corporate blogger myself, I'd say these are pretty handy rules to live by. Cheers!- M2

  Tags: Blogger, Blogger PR, public relations

• The Losing Battle of Arguing With Bloggers

  - 2007-12-06

  There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...

  Tags: Blogger, Valleywag, Public Relations, E-mail, Marketing, Corporate Communications, Online Communications, Jon Greer

• More Rules of Engagement for Blogger PR

  - 2007-11-15

  You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...

  Tags: Blog, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer