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• FTC Cracks Down on Bloggers Who Take Perks (Take Two)

  BNET - 2009-10-06

  After posting my earlier report on those proposed new FTC rules this morning, I've had an opportunity to review the actual document available both in HTML and as a PDF issued by the commission. I'm no lawyer, but this document is so long and sweeping in nature...

  Tags: Commission, FTC, Advertiser, Blogger, Blogging, Sales Force Management, Internet, Sales, David Weir

• That Blogger Thinks You're Stupid

  BNET - 2008-12-10

  BNET "CEO Corner" blogger Steve Tobak thinks I've pulled one over on you. In his recent post "Marketing is Like Sex: Everybody Thinks They're Good at It,"  Tobak bemoans that when it comes to marketing, non-marketing folk feel entitled to endlessly kibbitz.   As...

  Tags: Blogger, Sales Strategy, Marketing Research, Sales, Marketing, Geoffrey James

• Monday Meltdown Roundup: BNET Bloggers on the Crisis

  BNET - 2008-10-13

  With the Dow "enjoying" its largest single-day gain ever, is it time to give a sigh of relief, or is it time to take a deep breath and hope? BNET Industry analysts and Insight bloggers look at the facts and weigh in. The latest from BNET Financial...

  Tags: Financial, CFO, Blogger, Sales Machine, BNET1, Financial Accounting, Sales Strategy, Finance, Sales, Michael Mattis

• Rumors Swirl of Layoffs at Oglivy NY

  BNET - 2008-05-02

  Two ad bloggers today said they've heard rumors of lay offs coming down the pike at Ogilvy NY. George Packer, the funny, foul-mouthed blogger behind AdScam and AdHurl, reported this morning: One of my "deep throats" in New York tells me there have been big layoffs this morning at...

  Tags: Layoff, Blogger, Workforce Management, Blogging, Sales Strategy, Human Resources, Internet, Sales, Jake Swearingen