Blogger

News & Analysis

blogger and social media - All News and Analysis

• Fox Turns To TypePad Bloggers To Hype New Movie,  'Avatar'

  PaidContent - 2009-11-18

  Twentieth Century Fox is going social to promote its upcoming film, AVATAR, by partnering with TypePad owner Six Apart, to launch branded blogs and micro-blogs. AVATAR fans can get branded themes for their blogs, as well as trailers, behind-the-scenes clips, and news updates about the film, which launches in...

  Tags: Avatar, Movie, Six Apart Ltd., TypePad, Blogger, Blogging, Internet, Entertainment, Movies, Social Media, Weblogs, Companies, News Corp., Fox, Tameka Kee

• IAB Calls For Reversal Of 'Unfair and Unconstitutional' FTC Blogger Regs

  PaidContent - 2009-10-15

  The Interactive Advertising Bureau is calling on the Federal Trade Commission to withdraw its recently revised guidelines governing dealings between bloggers and marketers. The ad trade group says the rules “unfairly and unconstitutionally” impose penalties on online media for practices, while exempting traditional media. In an open letter to...

  Tags: Interactive Advertising Bureau, FTC, Blogger, Ad Trade Group, Blogging, Internet, Advertising, Legal, Regulatory, Social Media, David Kaplan

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times

• About That Fine ... FTC Tries To Calm Blogger Concerns About Product Mentions

  PaidContent - 2009-10-08

  The Federal Trade Commission is trying to calm some fears in the wake of its revisions to the FTC Act of 1980, amended to include bloggers in its guidelines for endorsements and testimonials. Fast Company does a good job of rounding up concerns like the fear of being fined...

  Tags: FTC, Blogger, Blogging, Internet, Legal, Regulatory, Social Media, Nanopublishing, Staci D. Kramer

• New FTC Regs Require Greater Disclosure Of Advertising And Bloggers

  PaidContent - 2009-10-05

  The Federal Trade Commission has revised its guidelines governing endorsements in the age of blogging and the popularity of celebrities on sites like Twitter. This was the first time the FTC guidelines have been overhauled since 1980. Specifically, the rules now require experts, organizations, and celebrities and just about...

  Tags: Advertisement, FTC, Blogger, Blogging, Internet, Advertising, Legal, Regulatory, Marketing, Social Media, David Kaplan

• What Do Women Want? More Social Media.

  BNET - 2009-05-21

  Not so long ago and not very far away, mainstream journalists could bash bloggers as a lower life form. The public hadn't really showed up or weighed in yet. Today, however, that era seems as distant as the days when there were still mainstream journalism jobs and other luxury items...

  Tags: Social Networking, Women, Social Media, Blogger, Gender And Diversity, Human Resources, David Weir

• BlogHer Cuts Payments To Bloggers By 10 Percent

  Content Next - 2008-12-12

  The well-funded BlogHer women's network is cutting the revenue share for its more than 2,500 blogs by 10 percent effective Jan.1. According to a memo posted by AllThingsD, the current revenue share based on 100 percent gross advertising fees will drop to 90 percent. In the memo, BlogHer's founders...

  Tags: Revenue, Advertisement, Payment, Blogger, BlogHer Women, Gender And Diversity, Operational Accounting, Human Resources, Finance, Media, Money, Social Media, Nanopublishing, Staci D. Kramer

• Make Room in the C-Suite for the "Chief Blogger"

  BNET - 2008-04-04

  A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak’s two blogs â€" 'A Thousand Words' and 'A ...

  Tags: Jon Greer, Internet, Blogging, Jenny, Jennifer Cisney, Blogger, Eastman Kodak Co., Social Media, Strategy