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- More Rules of Engagement for blogger pr
- More Rules of Engagement for Blogger PRGood pieceAs a pro corporate blogger myself, I'd say these are pretty handy rules to live by. Cheers!- M2
- Discussion threads 2007-12-06
Additional Resources
- More Rules of Engagement for blogger pr
- You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...
- Blog posts 2007-11-15
- Ogilvy's Code of Ethics for Blogger Outreach
- Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
- Blog posts 2007-11-13
- Is Your PR Program Worth the Cost?
- Knowing the return of PR truly justifies it as an integral part of the marketing arsenal. Measuring the effectiveness of a PR program is something that should begin at the same time the PR idea is originated. Measuring PR can be vague; however, the more specific the objective, the better...
- White papers 2003-02-17
- The Truth About PR Disasters: A Cautionary Tale for Practitioners and Their Clients
- It used to be the case that specialist PR consultants were employed and deployed by corporates and government agencies to manage any disastrous PR (more accurately, damning media coverage) that accompanied client malpractice or scandal. Now, PR consultants themselves are increasingly being 'Outed' as the perpetrators of the catastrophic errors...
- White papers
- Top PR Blogs And Why You Should Read Them (Part 1)
- I read -- or more accurately, scan -- several dozen PR blogs on a regular basis, mostly looking for items and ideas to share with you on the Catching Flack blog. I do this through Google Reader, which is Google's feed reader. I thought you might be...
- Blog posts 2008-01-28
- Stacie Krajchir: PR for Small Businesses
- Stacie Krajchir is the founder and President of The Bungalow PR, which offers a unique start-up package for clients who would rather execute PR themselves. Krajchir talks about her exclusive PR To Go service and how it improves her company's client relations
- Videos 2008-03-10
- Project PR
- This article gives the overview of Project PR, the system use for developing Public Relation. Project PR is an affordable. Project PR is a lean, targeted method of determining and delivering public relations services on an "as needed" basis
- White papers 2003-09-08
- Fearless PR
- From the executive summary: ‘Many successful associations take a more aggressive approach to image building and they look to Public Relations (PR) to provide the lead. While the tactics and budgets are diverse, objectives varied, and measures of success unique, the companies do not shy away from the spotlight, they...
- White papers 2002-10-01
- How PR Differs From Advertising
- From the executive summary: ‘Public Relations (PR) includes activities intended to promote understanding of a company or product and to promote goodwill. Through PR activities one can assess and influence public opinion by delivering messages without incurring direct media costs.’ Observations suggest that people consider advertising and PR to be...
- White papers 2003-01-01
- Bottom Line PR That Increases Your Sales: What Level of PR Is Right For Your Company
- Properly used, public relations (PR) can be the most efficient, cost effective marketing tool you have. But haphazard or unfocused public relations can become a great and expensive waste of time. Getting the most from your public relations efforts isn't difficult. But it does demand discipline and above all, focus....
- White papers 2000-01-14
- "Old" Media Wants Audio and Video for Their Web Sites Too
- The Internet is changing the definition of "old media" right before our eyes, according to a panel of journalists who work for "old media" but have jobs on their web sites. Panelists Daniel Gaines, Editorial Operations Manager of latimes.com, Keith Jenkins, Newsroom Multimedia Director of the...
- Blog posts 2007-12-14
- Making PR Work
- Troubleshooting PR is almost the reverse of planning one's PR. Think of all those things that one would do in a public relations campaign and see what's working and what's not. Once a person understands these components, they can be isolated, changed if necessary and then retested for contribution significance....
- White papers 2002-06-17
- PR’s Most Underrated Skill
- Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important aspect of organizations. Writing and reporting skills play an important role in the PR strategy of organizations. Editors are responsible for developing the material that clients pay the PR organization to...
- White papers 2003-01-01
- What Does It Cost? The Value of PR Services
- There is no absolute value formula for public relations, and there never will be because value is variable. It is derived from the buyer and seller, the business environment and service. In any event, attempts to assign absolute values to PR services are doomed and a waste of time. The...
- White papers 2003-01-01
- What Is Public Relations?
- Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. It is an important management function in organizations. PR is a two-way communication and a planned activity. Unlike advertising and marketing, which focus exclusively on customers, PR focuses on all people that are important to...
- Presentations 2003-01-01
- Is PR Having Trouble Finding the Web?
- Is PR in the slow lane when it comes to the Internet? For corporate PR departments, is the road to Web publicity marked with "Do Not Enter" signs? . The status and role of PR on the Web may not be one of the hot emerging issues in Cyberspace communications,...
- White papers 1998-08-31
- Get PR for Your New Business
- PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...
- White papers 2006-06-01
- PR Success After the New Kid on the Block Luster is Gone
- PR Success After the New Kid on the Block Luster is GoneYou nailed it ...This is so true - yet so many start-ups have drunk their own Kool-Aid and will not accept anything less than the type of PR results they have enjoyed around a launch or something else of...
- Discussion threads 2007-08-14
- PR Means More Than 'Press Release'
- PR is not an acronym for "press release." PR -- public relations -- is much more than that, and it's important to understand the distinction. Of course, a press release is an integral part of a public relations campaign. But a press release alone does not a PR campaign make....
- White papers 2002-07-19
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