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• Fox Turns To TypePad Bloggers To Hype New Movie,  'Avatar'

  PaidContent - 2009-11-18

  Twentieth Century Fox is going social to promote its upcoming film, AVATAR, by partnering with TypePad owner Six Apart, to launch branded blogs and micro-blogs. AVATAR fans can get branded themes for their blogs, as well as trailers, behind-the-scenes clips, and news updates about the film, which launches in...

  Tags: Avatar, Movie, Six Apart Ltd., TypePad, Blogger, Blogging, Internet, Entertainment, Movies, Social Media, Weblogs, Companies, News Corp., Fox, Tameka Kee

• FDA Seeks Advice From Blogger; Google Solves Pharma's Ad Problems

  BNET - 2009-11-12

  The FDA sought the advice of John Mack, a blogger with 20,000 monthly readers who runs the Pharma Marketing Blog, on how drug companies should use the web to advertise their products. The agency usually likes to hear from lawyers, drug company executives and academics when it seeks regulatory advice....

  Tags: Google Inc., FDA, Advertisement, Advice, Drug Company, Pharmaceutical Company, Blogger, Federal Government, Government, Jim Edwards

• Blogger Follows: Craig Calls Out the "Urban Myth" that He Hurt Newspapers

  BNET - 2009-11-06

  In a kind of "Follow Blogger Friday," we call out two small items that you may have missed, one of which quotes Craig Newmark saying that the idea that Craigslist damaged newspapers is an "urban myth." by David Weir

  Tags: Myth, Blogger, David Weir

• Beatles Label EMI Slaps former Huffington Post Blogger, BlueBeat Owner with Federal Lawsuit

  BNET - 2009-11-05

  Get your Beatles downloads from BlueBeat.com while they're hot--as in stolen, according to a federal copyright infringement lawsuit filed against the site and its owner by EMI records, which distributes the Beatles music, in Los Angeles Wednesday. On second thought,...

  Tags: EMI Group Plc., RIAA, Music

• Bloggers Hate Bogusky's Book But Didn't Bother to Read It

  BNET - 2009-11-04

  Poor Alex Bogusky. America's hottest adman must be thinking, What have I done wrong? Fresh from nursing his wounds after a vicious encounter with Gawker which he deserved, the Crispin Porter + Bogusky chief is being pilloried in the blogosphere for writing a book that is only 150 pages long....

  Tags: Wound, Blogger, Blogging, Internet, Jim Edwards

• The Importance Of Connecting Brands With Bloggers

  BNET - 2009-11-04

  In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to the masses, blogger outreach provides a quantifiable, traceable method for reaching a targeted audience. Through website analytics and an ongoing relationship with a blogger, a...

  Tags: Method, Advertisement, Brand, Blogger, Egg Marketing & Public Relations, Blogging, Internet

• Yahoo's Yodel Anecdotal Blogger Will Not Be Yodeling Anymore [BoomTown]

  BNET - 2009-10-31

  While Nicki Dugan pictured here was not one of the top execs at Yahoo, she certainly is typical of many at the company who have struck with it through many ups and downs. No longer, according to a memo BoomTown obtained from several sources, since the longtime PR staffer–who has...

  Tags: Yahoo! Inc.

• AsianCorrespondent.com Tries To Build A Far-East Foreign Reporting Collective

  PaidContent - 2009-10-21

  A former B2B publisher CEO is trying to plug the widening gap in newspapers’ overseas news reportage, with a new site powered by South-East Asian bloggers.James Craven stepped down after five years from the helm of Bristol, England-based GDS International, a publisher of agriculture, healthcare and other magazines, 12...

  Tags: Blogger, AsianCorrespondent.com, Blogging, Internet, Media & Publishing, Online News, Robert Andrews

• IAB Calls For Reversal Of 'Unfair and Unconstitutional' FTC Blogger Regs

  PaidContent - 2009-10-15

  The Interactive Advertising Bureau is calling on the Federal Trade Commission to withdraw its recently revised guidelines governing dealings between bloggers and marketers. The ad trade group says the rules “unfairly and unconstitutionally” impose penalties on online media for practices, while exempting traditional media. In an open letter to...

  Tags: Interactive Advertising Bureau, FTC, Blogger, Ad Trade Group, Blogging, Internet, Advertising, Legal, Regulatory, Social Media, David Kaplan

• Web group says FTC rules unconstitutional

  Financial Times - 2009-10-15

  The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...

  Tags: Web, Advertisement, Media, Social Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Company News, Regulation of Business, Financial Times