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23 Resources for

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Six Apart, Technorati, and Compete all Challenge Google: First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...; Tags: Google Inc., Advertisement, Network, Technorati, Blog, Google AdSense, Six Apart Ltd., Blogger, Ad Network, Blogging, Internet, David Weir; Blog posts 2008-05-14
Lessons Learned in Corporate Blogging: In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...; Tags: Blogging, Fax, Jon Greer, corporate blogging, blogger; Blog posts 2008-05-09
bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Blogging, Advertising & Promotion, Jon Greer, public relations, blogger, PR Spam, agency, e-mail; Blog posts 2008-05-12
Rumors Swirl of Layoffs at Oglivy NY: Two ad bloggers today said they've heard rumors of lay offs coming down the pike at Ogilvy NY. George Packer, the funny, foul-mouthed blogger behind AdScam and AdHurl, reported this morning: One of my "deep throats" in New York tells me there have been big layoffs this morning at...; Tags: Layoff, Blogger, Workforce Management, Blogging, Sales Strategy, Human Resources, Internet, Sales, Jake Swearingen; Blog posts 2008-05-02
UK Set to Pass Stringent New Online Marketing Regulations: Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. From Ad Age: Word-of-mouth marketing in the U.K. will face radical restrictions starting May...; Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-28

Sports Leagues Struggle With Online Media Relations Too: The NCAA is far from the only sports rights-holder to fret about how to control online media access to its games. The New York Times has a long piece today about how the major leagues are struggling with the issue, too. The problem, in a nutshell, is...; Tags: Blogging, Games, Scoble, Jon Greer, NCAA, Mark Cuban, blogger, online media, game; Blog posts 2008-04-21
More on Kodak's "Chief blogger" and Helpareporter.com: I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt: Blogging as a job...; Tags: Jon Greer, Eastman Kodak Co., blogging, Helpareporter.com, Chief Blogger, Haro; Blog posts 2008-04-10
Make Room in the C-Suite for the "Chief blogger": A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak's two blogs – 'A Thousand Words' and 'A ...; Tags: Jon Greer, Jenny, Eastman Kodak Co., social media, Chief Blogger, blogging; Blog posts 2008-04-04
Uh-oh: Cisco Corporate blogger Gets The Company Sued: It was bound to happen and may have already happened before: a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...; Tags: Jon Greer, Blogger, Cisco Systems Inc., blogging, blog; Blog posts 2008-03-27
bloggers with Attitude... Inside Wal-Mart?: Okay, it was one thing when the nation's largest retailer, a behemoth many of us loved to hate, started going green. But you had to give Wal-Mart credit when the company committed to achieving three huge sustainability goals: Converting 100 percent of its stores...; Tags: Blogging, David Weir, Wal-Mart Stores Inc., blogger; Blog posts 2008-03-03
Get Ready for the New World of Media Ethics: In the good old days before the rise of social media, most established media outlets had pretty strict ethical guidelines designed to impart an air of objectivity on their reporting. No fancy lunches, no cases of liquor, no expensive Christmas presents, no all-expenses-paid trips. Product samples were to be tested...; Tags: Blogging, ethics, Jon Greer, blogger; Blog posts 2008-02-04
Target Misses the Mark in blogger Relations: Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...; Tags: Public relations, Blogging, Blogger, Jon Greer, Amy Jussel; Blog posts 2008-01-30
Lessons From the Gizmodo-CES Flap: Lessons From the Gizmodo-CES FlapHow CES will use this incident to promote itselfI'm a 54 year old Public Affairs flack with more than 35 years in the Public Affairs area. I'm also a ferverent reader of Gizmodo and Engadet. While I don't condone what they did, I like a good...; Tags: Blogging, Advertising & Promotion, Consumer Electronics Show, Gizmodo, Gizmodo-CES Flap, radio, blogger; Discussion threads 2008-01-18
More Rules of Engagement for blogger PR: More Rules of Engagement for Blogger PRGood pieceAs a pro corporate blogger myself, I'd say these are pretty handy rules to live by. Cheers!- M2; Tags: Blogger PR, Blogger, public relations; Discussion threads 2007-12-06
The Losing Battle of Arguing With bloggers: There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...; Tags: E-mail, Blogging, Jon Greer, Valleywag, public relations; Blog posts 2007-12-06
More Rules of Engagement for blogger PR: You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...; Tags: Blogging, Policies and procedures, Jon Greer, blogger, Blogger, Ogilvy PR, blog, public relations; Blog posts 2007-11-15
Ogilvy's Code of Ethics for blogger Outreach: Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...; Tags: Policies and procedures, Blogging, Public relations, Ogilvy, Jon Greer, Ogilvy PR, code of ethics, e-mail, Blogger, blog; Blog posts 2007-11-13
Zooomr Offers FREE Pro Account to bloggers: Zooomr is offering 12 months of FREE Zooomr Pro account access to Bloggers. This FREE upgrade includes 4GB of photo uploads each month. Plenty for me. Thanks, Zooomr! All you have to do is follow these instructions. I like that Zooomr support OpenID authentication and...; Tags: Brian Berliner, Zooomr, FREE Zooomr Pro, photograph; Blog posts 2007-11-14
Exposing One of PR's Dirty Little Secrets: Chris Anderson, the editor-in-chief of Wired Magazine and author of "The Long Tail," ignited an online PR firestorm recently by posting a list on his blog of 300 PR people who had sent him unsolicited and unwanted PR pitches, saying that he had unilaterally and permanently added them to his...; Tags: Blogging, Jon Greer, public relations, Anderson; Blog posts 2007-11-08
bloggers Now Journalists? What it Means to You: A federal court in South Carolina has made a landmark determination. Bloggers, whether they earn greenbacks or not, could be considered journalists. What are the ramifications for companies? There's good news and bad news. Let's start with the bad. The plaintiff in the earlier mentioned case...; Tags: Blogging, Jonathan Haeber, blog; Blog posts 2007-10-31