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16 Resources for

blogging and jon greer and public relations

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Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet; Blog posts 2008-07-14
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Marketing, Communication, Blog, Jon Greer, Internet, Corporate Communications, Public Relations; Blog posts 2008-07-01
Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Journalist, Management, Jon Greer, Internet, Corporate Communications, Marketing, Business Ethics, Blogging, Public Relations, Blogger, Media, Ethics, Leadership; Blog posts 2008-06-16
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public Relations, Now Catching Flack, Blog, Internet, Jon Greer, Corporate Communications, Marketing, Blogging; Blog posts 2008-06-12
John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-05-20

Bush Online Interview a Wake-up Call for PR: George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...; Tags: Internet, Jon Greer, Corporate Communications, Marketing, Advertising & Promotion, Blogging, Interview, Media, George W. Bush, Public Relations; Blog posts 2008-05-15
Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Corporate Communications, Blogging, Public Relations, Journalist, Agency, Blogger, Jon Greer, Spam And Phishing, Internet, Security, Marketing, Spam, Cyberthreats; Blog posts 2008-05-12
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Brand Image, Blog, Branding, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Jon Greer; Blog posts 2008-05-06
Time to Add Gawker to Your RSS Feed: In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....; Tags: Jon Greer, Corporate Communications, Marketing, Internet, Advertising & Promotion, Public Relations, Blogging, Blog, Media Training, RSS, RSS Feed; Blog posts 2008-02-18
Target Misses the Mark in Blogger Relations: Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...; Tags: Jon Greer, Target, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Blogger, Blog; Blog posts 2008-01-30
Don't Be Shy About Doing Research on Journalists: If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...; Tags: Corporate Communications, Marketing, Blogging, Professional Development, Public Relations, Wired Inc., Journalist, Career, Internet, Jon Greer; Blog posts 2008-01-23
Online Video is the New Business Media: Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...; Tags: Jon Greer, Internet, Marketing, Blogging, Public Relations, Corporate Communications, PR Opportunity, Broadband Video, Video, Online Video, Blog, Media, Sun Microsystems Inc.; Blog posts 2008-01-22
Are Embargoes a Thing of the Past?: I didn't like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an "exclusive." They allowed...; Tags: Internet, Corporate Communications, Marketing, Story, Blogging, Public Relations, News, Jon Greer; Blog posts 2007-12-11
More Rules of Engagement for Blogger PR: You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...; Tags: Blog, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2007-11-15
Ogilvy's Code of Ethics for Blogger Outreach: Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...; Tags: Code Of Ethics, Blog, Blogger, Ogilvy, Ogilvy PR, E-mail, Policies And Procedures, Blogging, Public Relations, Online Communications, Human Resources, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2007-11-13
Goodbye to a White House PR Fixture: I'm a sucker for interesting sounding words that tell a story by the themselves, and one that has always enchanted me is "the gaggle" -- the daily informal morning press briefing held by the White House for beat reporters. Well, sorry to say that the White House has discontinued the...; Tags: White House, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Jon Greer; Blog posts 2008-09-04