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corporate blogging (3 results)
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- Jump-Starting Your Business Blog
- The top question I get about blogging for business is: what will I blog about? The next question is: do I have to blog every day? To take the second question first: not everyday, but you need to keep feeding the beast on a regular basis, at...
- Blog posts 2008-07-02
- Don't Forget About The Importance of Internal Communications
- Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...
- Blog posts 2008-07-01
- Are Better Trained Bloggers Better For PR?
- Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...
- Blog posts 2008-06-16
- This Just In: Sex Still Sells
- In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...
- Blog posts 2008-06-12
- Why Top Executives Are Resisting Social Media
- If you're reading this blog, you probably "get" social media to some degree. Isn't it amazing how few people you know actually read blogs or other fast-changing online media on a regular basis? It does tend to put a damper on one's enthusiasm for social media, that's for sure. ...
- Blog posts 2008-06-11
- Putting a Face on New Media Journalists
- Bill Clinton has worked hundreds of rope lines, shaking hands and making small talk with thousands of people. So he probably never gave a second thought to what he would say to the nice lady at a recent event who made a comment about the unflattering Vanity Fair article about...
- Blog posts 2008-06-09
- Check Out the Blogs That Journalists Like to Read
- Wondering which blogs journalists themselves find most valuable? Brodeur Strategies and Marketwire did an online survey. "We did the study because we wanted to help clients better understand the interplay between online news activity and journalism. We know who the traditional reporters are that cover our clients' industries and beats...
- Blog posts 2008-05-27
- John McCain's Smart Blogger Relations Strategy
- Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...
- Blog posts 2008-05-20
- Bush Online Interview a Wake-up Call for PR
- George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...
- Blog posts 2008-05-15
- Bloggers Use Filtering to Fight Back Against PR Spam
- In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...
- Blog posts 2008-05-12
- Lessons Learned in Corporate Blogging
- In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...
- Blog posts 2008-05-09
- Fighting Crime By Using a Fake Blog
- Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...
- Blog posts 2008-05-06
- Real Results from Business Blogging
- If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...
- Blog posts 2008-04-28
- Sports Leagues Struggle With Online Media Relations Too
- The NCAA is far from the only sports rights-holder to fret about how to control online media access to its games. The New York Times has a long piece today about how the major leagues are struggling with the issue, too. The problem, in a nutshell, is...
- Blog posts 2008-04-21
- More on Kodak's "Chief Blogger" and Helpareporter.com
- I had a chance to chat with Kodak's Jenny Cisney this week about her new title of "Chief Blogger" for Kodak. She said it was inspired by a Wall Street Journal article that talked about the role of blogging in corporate communications. Here's an excerpt: Blogging as a job...
- Blog posts 2008-04-10
- Make Room in the C-Suite for the "Chief Blogger"
- A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak's two blogs – 'A Thousand Words' and 'A ...
- Blog posts 2008-04-04
- Environmental Messages Need to Be Authentic
- It's not news that the environment and sustainability are hot topics and that many companies are striving to "green" their corporate images. But a new report by Nielsen Online says you better not try "greenwashing" or the environmental blogosphere will take you to task. Instead, said Nielsen,...
- Blog posts 2008-04-03
- Uh-oh: Cisco Corporate Blogger Gets The Company Sued
- It was bound to happen and may have already happened before: a Cisco Systems employee was blogging about company matters and has now been sued for some of his comments. The story was reported on our sister news site, CNET, and picked up today in Bulldog Reporter's Daily 'Dog. ...
- Blog posts 2008-03-27
- Time to Add Gawker to Your RSS Feed
- In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....
- Blog posts 2008-02-18
- Fortune 500 Getting on the Blogging Bandwagon
- You know a trend is going mainstream when it takes hold among the biggest companies in the country. You can add blogging to the list, as a full 10% of the Fortune 500 now maintain some number of blogs about their companies and products. This insight comes...
- Blog posts 2008-02-12
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