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3 Resources for

blogging and marketing and travis van

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Should PR Pros Leave Comments on Client Stories?
The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...
Tags: Corporate Communications, Public Relations, Travis Van, Marketing, Client, Blogging
Blog posts 2007-10-12
Blogging is Not for Every Company
There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
Tags: corporate blog, Travis Van, Marketing, Internet, Blog, Marketing Research, Blogging
Blog posts 2007-09-27
Online Buzz Tough to Manage and Measure
During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...
Tags: Blogging, Domain names, technology, public relations, marketing, Travis Van, Internet, David Holtzman
Blog posts 2007-07-30
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