blogging and travis van

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Should PR Pros Leave Comments on Client Stories?

The Tech PR Gems blog ran an interesting post earlier this week that discusses the practice of PR folks commenting on their own clients' stories. As the author notes, it's a fuzzy area that makes a lot of folks nervous: "In talking about engaging bloggers in PR, we...

Tags: Travis Van, public relations

Blog posts 2007-10-12

Blogging is Not for Every Company

There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....

Tags: Travis Van, blog, marketing, corporate blog, blogging

Blog posts 2007-09-27

Online Buzz Tough to Manage and Measure

During the late '90s Dot Com boom, David Holtzman ran the most critical network in the world - the domain name system. As Chief Technology Officer for Network Solutions (acquired by VeriSign for $21-billion in '00) and the manager of the Internet's master root server, or the "dot," Holtzman oversaw...

Tags: Public relations, Blogging, Domain names, Travis Van, David Holtzman, Internet

Blog posts 2007-07-30

Lame Corporate Blogs ... What's the Point?

Is it better for a corporation to have a lame blog, or not to have a blog at all?It's a reasonable question. What percentage of corporate blogs out there today are not lame ("lame" being the presence of the following)?: Lack of frequency of postings -- The company made two...

Tags: Blogging, Travis Van, blog, corporate blog

Blog posts 2007-07-10